|By PR Newswire||
|January 15, 2013 10:30 AM EST||
PHILADELPHIA, Jan. 15, 2013 /PRNewswire/ -- It was a record-setting year for the Greater Philadelphia Tourism Marketing Corporation's (GPTMC) web properties, with visitphilly.com and uwishunu.com welcoming 8.7 million visits—a 33% increase from 2011. Both sites, along with GPTMC's 16 ahead-of-the-curve social media properties, relied on timely content, vibrant photography, technical innovation and all of the company's integrated marketing muscle to attract and engage potential visitors. Here's a look at some 2012 news and numbers worth bragging about.
Visitphilly.com Is Tops:
1. Out of the 10 largest cities in the United States, Philadelphia has the most-visited destination
website in visitphilly.com, ranking above powerhouse destinations such as New York, Chicago,
Los Angeles and San Diego. (Source: Quantcast)
2. Visitphilly.com garnered more than 21 million pageviews, and its 6.1 million visits marks a
35% increase from 2011.
3. 75% of people polled on visitphilly.com said that their online visit improved their impression of
4. More than 1.5 million visits—26% of the site's traffic—came from phones and tablets.
5. The site is steadily building international traffic. In fact, people from 213 countries accounted
for 513,000 visits. The top three countries driving traffic: Canada, United Kingdom and Germany.
New On Uwishunu.com:
6. Uwishunu.com garnered 6.3 million pageviews, and its 2.6 million visits mark a 27% increase
from the previous year.
7. An astounding 94% of respondents to a uwishunu.com reader survey said they attended an
attraction or an event featured on the site.
8. The blog made three innovative additions to the site, including:
- Events Calendar: This curated calendar of events—readers' top-requested innovation—is chock full of happenings searchable by day, location or theme.
- Seasonal Guides: These indispensable resources compile all existing seasonal content on one easy-to-browse page.
- Google Field Trip: Uwishunu.com serves as Google's local content partner for the new Field Trip app. Philadelphia is the first city Google approached to provide them with content for this location-based app that acts like a pocket guide to all of a city's hidden treasures.
Social Media Soars:
9. GPTMC's presence on Facebook, Twitter, Foodspotting, Foursquare, Instagram and Pinterest
engaged 310,000 fans and followers in 2012, a 74% increase from 2011.
10. 48% of out-of-town social media followers said they have planned a trip to Philadelphia based
on a post viewed on one of GPTMC's social media properties.
11. Visit Philly's dynamic Facebook content engaged users, who clicked, commented and liked
more than 750,000 times in 2012.
12. Visit Philly's Twitter followers retweeted GPTMC content more than 41,000 times and replied
to and mentioned it 18,000 times.
Coming to GPTMC's social media world in 2013: a Facebook promotion and Pinterest contest promoting the With Art Philadelphia™ campaign and encouraging visitors to curate their own Philadelphia art experiences, a social media promotion that encourages visitors to explore the city's neighborhoods a little more deeply than they normally would and partnerships with local sports teams to leverage their passionate fan bases.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.
For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at
Tweet It: 12 stats that show why 2012 was a banner year for @VisitPhilly's web properties: http://vstphl.ly/13f4ZOV
SOURCE Greater Philadelphia Tourism Marketing Corporation
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
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May. 23, 2015 08:00 AM EDT Reads: 5,753
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
May. 23, 2015 08:00 AM EDT Reads: 4,696
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
May. 23, 2015 06:00 AM EDT Reads: 4,140
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
May. 23, 2015 06:00 AM EDT Reads: 4,245
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May. 23, 2015 05:00 AM EDT Reads: 5,558
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
May. 23, 2015 05:00 AM EDT Reads: 2,086
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May. 23, 2015 04:45 AM EDT Reads: 2,955
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May. 23, 2015 04:00 AM EDT Reads: 6,044
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
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May. 23, 2015 03:00 AM EDT Reads: 4,041
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May. 23, 2015 02:45 AM EDT Reads: 6,488
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May. 23, 2015 02:30 AM EDT Reads: 4,675
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