API Journal Authors: Liz McMillan, Elizabeth White, Ruxit Blog, William Schmarzo, Yeshim Deniz

News Feed Item

Whole Foods Market® announces debut of 'Conscious Capitalism: Liberating the Heroic Spirit of Business'

Co-Founder & Co-CEO John Mackey, co-authors book to present bold new blueprint for free enterprise capitalism

AUSTIN, Texas, Jan. 15, 2013 /PRNewswire/ -- Whole Foods Market is proud to announce the release of Co-founder and Co-CEO John Mackey's book, "Conscious Capitalism: Liberating the Heroic Spirit of Business" (Harvard Business Review Press, $27).

(Logo: http://photos.prnewswire.com/prnh/20121015/DA92273LOGO)

In this book, Mackey and co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, boldly defend the good of business and free market capitalism by presenting Conscious Capitalism®1—a way of thinking about the higher purpose of a business, its relationships with interconnected stakeholders and the impact it has on the world.

"Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. Now is the time to demonstrate to a skeptical world the truth, goodness and heroism of capitalism rather than perpetuate the false stigmas of selfishness, greed and profit maximization," said Mackey. "We must revolutionize capitalism and show that businesses are the greatest value creators in the world, with the power to elevate humanity upward through continuous improvement."

The book is a new blueprint for capitalism explaining that business is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.

It is in part a personal memoir of Mackey's own awakening as the co-founder and co-CEO of Whole Foods Market, and as a capitalist determined to create a better business model. He shares how Whole Foods Market's higher purpose is constantly evolving by tapping into the company's heightened level of consciousness for the good of the business and for society as a whole.

The co-authors show that when reinvented in this way, capitalism is an extraordinarily powerful system of value creation, mutually benefitting all stakeholders involved. In addition to Whole Foods Market, they highlight other well-known conscious companies like Google, Nordstrom, Patagonia, Starbucks and The Container Store that create positive impacts for customers, employees, suppliers, communities and the environment, resulting in exceptional customer experiences, less turnover, lower overhead costs, higher profits, and sustained growth.

"It is a common perception today that if someone wins, someone else must lose, but, business is not a zero sum game; it is actually the ultimate positive sum game," said Sisodia. "We challenge the mindset that stakeholder interests are inherently opposed to one another. When businesses operate with purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes."

Not to be confused with corporate social responsibility (CSR), Conscious Capitalism considers the community and the environment as key stakeholders and integrates them into every business decision. Societal alignment is an organic part of a conscious company's philosophy and operating model, whereas CSR is often added on as a standalone program to ward off criticism or as an attempt to improve a company's reputation.

Profits from books sold at Whole Foods Market will go to the Whole Planet Foundation®, which supports poverty alleviation and entrepreneurship through microcredit in developing countries.  Mackey will also donate his royalties to the Foundation. For more information, visit consciouscapitalism.org and academyforconsciousleadership.com.

John Mackey is Co-founder and Co-CEO of Whole Foods Market. He has devoted his life to selling natural foods and to building a better business model. Raj Sisodia is Chairman and Co-Founder of the Conscious Capitalism Institute and a Professor of Marketing at Bentley University. He has authored seven books, including "Firms of Endearment."


  • Austin, TX: January 15
  • New York, NY: January 16-18
  • San Francisco, CA: January 22
  • Silicon Valley, CA: January 23
  • Los Angeles, CA: January 24-25
  • Denver, CO: January 28
  • Chicago, IL: January 30
  • Kansas City, MO: January 31
  • Washington, DC: February 4-5
  • Philadelphia, PA: February 6
  • Boston, MA: February 7
  • Dallas, TX: February 19
  • Raleigh, NC: Feb 25
  • Sacramento/Davis, CA: February 27
  • San Diego, CA: March 13
  • Miami, FL: March 19
  • Portland, OR: April 3
  • Vancouver, BC Canada: April 10-11
  • New Orleans, LA: April 12
  • Las Vegas, NV: April 17

MEDIA INFO: For media interviews, contact: [email protected] 512-542-0390 or [email protected] 617-401-4145. For additional materials, visit: http://media.wholefoodsmarket.com/press/conscious-capitalism-liberating-the-heroic-spirit-of-business.

1Conscious Capitalism is a registered trademark of Conscious Capitalism, Inc.


[email protected] 512-542-0390

[email protected] 617-401-4145

SOURCE Whole Foods Market

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...