Welcome!

Cognitive Computing Authors: Pat Romanski, Zakia Bouachraoui, Elizabeth White, Yeshim Deniz, Liz McMillan

News Feed Item

Whole Foods Market® announces debut of 'Conscious Capitalism: Liberating the Heroic Spirit of Business'

Co-Founder & Co-CEO John Mackey, co-authors book to present bold new blueprint for free enterprise capitalism

AUSTIN, Texas, Jan. 15, 2013 /PRNewswire/ -- Whole Foods Market is proud to announce the release of Co-founder and Co-CEO John Mackey's book, "Conscious Capitalism: Liberating the Heroic Spirit of Business" (Harvard Business Review Press, $27).

(Logo: http://photos.prnewswire.com/prnh/20121015/DA92273LOGO)

In this book, Mackey and co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, boldly defend the good of business and free market capitalism by presenting Conscious Capitalism®1—a way of thinking about the higher purpose of a business, its relationships with interconnected stakeholders and the impact it has on the world.

"Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. Now is the time to demonstrate to a skeptical world the truth, goodness and heroism of capitalism rather than perpetuate the false stigmas of selfishness, greed and profit maximization," said Mackey. "We must revolutionize capitalism and show that businesses are the greatest value creators in the world, with the power to elevate humanity upward through continuous improvement."

The book is a new blueprint for capitalism explaining that business is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.

It is in part a personal memoir of Mackey's own awakening as the co-founder and co-CEO of Whole Foods Market, and as a capitalist determined to create a better business model. He shares how Whole Foods Market's higher purpose is constantly evolving by tapping into the company's heightened level of consciousness for the good of the business and for society as a whole.

The co-authors show that when reinvented in this way, capitalism is an extraordinarily powerful system of value creation, mutually benefitting all stakeholders involved. In addition to Whole Foods Market, they highlight other well-known conscious companies like Google, Nordstrom, Patagonia, Starbucks and The Container Store that create positive impacts for customers, employees, suppliers, communities and the environment, resulting in exceptional customer experiences, less turnover, lower overhead costs, higher profits, and sustained growth.

"It is a common perception today that if someone wins, someone else must lose, but, business is not a zero sum game; it is actually the ultimate positive sum game," said Sisodia. "We challenge the mindset that stakeholder interests are inherently opposed to one another. When businesses operate with purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes."

Not to be confused with corporate social responsibility (CSR), Conscious Capitalism considers the community and the environment as key stakeholders and integrates them into every business decision. Societal alignment is an organic part of a conscious company's philosophy and operating model, whereas CSR is often added on as a standalone program to ward off criticism or as an attempt to improve a company's reputation.

Profits from books sold at Whole Foods Market will go to the Whole Planet Foundation®, which supports poverty alleviation and entrepreneurship through microcredit in developing countries.  Mackey will also donate his royalties to the Foundation. For more information, visit consciouscapitalism.org and academyforconsciousleadership.com.

ABOUT THE AUTHORS:  
John Mackey is Co-founder and Co-CEO of Whole Foods Market. He has devoted his life to selling natural foods and to building a better business model. Raj Sisodia is Chairman and Co-Founder of the Conscious Capitalism Institute and a Professor of Marketing at Bentley University. He has authored seven books, including "Firms of Endearment."

BOOK TOUR SCHEDULE:

  • Austin, TX: January 15
  • New York, NY: January 16-18
  • San Francisco, CA: January 22
  • Silicon Valley, CA: January 23
  • Los Angeles, CA: January 24-25
  • Denver, CO: January 28
  • Chicago, IL: January 30
  • Kansas City, MO: January 31
  • Washington, DC: February 4-5
  • Philadelphia, PA: February 6
  • Boston, MA: February 7
  • Dallas, TX: February 19
  • Raleigh, NC: Feb 25
  • Sacramento/Davis, CA: February 27
  • San Diego, CA: March 13
  • Miami, FL: March 19
  • Portland, OR: April 3
  • Vancouver, BC Canada: April 10-11
  • New Orleans, LA: April 12
  • Las Vegas, NV: April 17

MEDIA INFO: For media interviews, contact: [email protected] 512-542-0390 or [email protected] 617-401-4145. For additional materials, visit: http://media.wholefoodsmarket.com/press/conscious-capitalism-liberating-the-heroic-spirit-of-business.

1Conscious Capitalism is a registered trademark of Conscious Capitalism, Inc.

Contacts:

[email protected] 512-542-0390


[email protected] 617-401-4145

SOURCE Whole Foods Market

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...