API Journal Authors: Elizabeth White, Dana Gardner, Christopher Harrold, Pat Romanski, Yeshim Deniz

News Feed Item

Pull-Ups Brand Kicks-off the New Year with a New High-Tech Tool to Help Parents Get Started Potty Training

Pull-Ups Brand is Motivating Moms with a New 3D Interactive App and a Chance to Share a Celebratory "First Flush" Photo of Their Tot on Times Square Billboard

NEENAH, Wis., Jan. 15, 2013 /PRNewswire/ -- Pull-Ups Brand, parents' potty training partner for nearly 25 years, is kicking off the New Year with a new high-tech tool to help the approximately 4 million moms who will start potty training this year make the process more fun and easy. The brand has launched a new and exciting app - the Pull-Ups® Big Kid App. It is a fun mobile tool that integrates imagination and reality via augmented reality technology to keep mom and child motivated throughout the potty training process. With 74 percent of Moms letting their children regularly play with their smart phone1, the Pull-Ups Big Kid App is the perfect tech-friendly tool that Moms can access and use as part of their highly mobile lives.

(Photo: http://photos.prnewswire.com/prnh/20130115/CG42059)

To provide extra motivation for Moms and tots to start potty training and share their first flush... and every flush after... successes, Pull-Ups is launching a fun consumer call-to-action. Parents can go to Facebook.com/Pull-Ups and upload an image of their tot's first flush moment for a chance to have their picture posted on a billboard in the middle of New York City's Times Square, during a larger-than-life celebration on Jan. 29. In addition, by uploading the photo, one lucky family will receive an all-expenses-paid trip to a world-famous Orlando destination.

"Moms see potty training as a pain in the neck, so they delay starting the process or they start and stop if setbacks occur," said Pete Sawin, Pull-Ups Brand Director, Kimberly-Clark. "After years of experience, we know the key to success is keeping mom and child encouraged along the way – which we're doing by asking her to get started, have fun by sharing her first flush successes, and keep going with tools like the Pull-Ups Big Kid App."

Pull-Ups has always offered tips and advice in a way that is most relevant to moms' daily life. With moms spending more than 6 hours a day on their smartphones2, uploading pictures of her tot's successes and using an app that helps with potty training fits perfectly into her routine.

Pull-Ups Big Kid App
Available now for both Android and iOS devices, the Pull-Ups Big Kid App is the perfect tool for Moms' highly mobile life – offering a wealth of content to enhance the potty training experience. Special identifying markers inside packages of Pull-Ups Training Pants can be scanned with the Pull-Ups Big Kid App to activate the interactive Pull-Ups Big Kid 3D Celebration, where Disney characters including Rapunzel and Mickey come to life. Other features include:

  • Fun games featuring Disney characters that are unlocked through stars collected as the child makes potty training progress
  • Calls from kids' favorite Disney characters help surprise and motivate toddlers to use the potty and keep trying
  • Customizable potty timer to help parents remind their child when it's time to go take a potty breaks

The Pull-Ups Big Kid App is available as a free download via the Apple iTunes App store and Google Play for Android. To learn more, visit pull-ups.com.

How to Enter the First Flush Moments Sweepstakes
Visit Facebook.com/Pull-Ups to share your tot's first flush moment between January 14 and February 28, 2013; only entries received before January 23, 2013 will be eligible to be featured on the Times Square billboard.

  • Submissions can be in the format of a photo or a story (100 words or less); simply photograph or document your celebratory first flush moment, whether it's a cheer, a smile, a hi-five – whatever celebration means to you
  • Up to 100 photos will be randomly selected and displayed in Times Square on a billboard Jan. 29, 2013
  • One lucky family will win the ultimate Grand Prize – a trip to a world-famous Orlando destination
  • Winner to be selected on March 13, 2013.

For more information about the "First Flush Moments Sweepstakes" and Official Rules, visit Facebook.com/Pull-Ups or follow us on Twitter at www.twitter.com/PullUpsBigKid.

1Mom Central Trend Report - March 2011; 2 "21st Century Mobile Mom Report," BabyCenter LLC, March 29, 2011

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 140-year history of innovation, visit www.kimberly-clark.com.

For more information:

Stephanie Aenchbacher


[email protected]

Bob Brand


[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...