Welcome!

API Journal Authors: Liz McMillan, Peter Silva, Elizabeth White, Sujoy Sen, Sematext Blog

News Feed Item

Pull-Ups Brand Kicks-off the New Year with a New High-Tech Tool to Help Parents Get Started Potty Training

Pull-Ups Brand is Motivating Moms with a New 3D Interactive App and a Chance to Share a Celebratory "First Flush" Photo of Their Tot on Times Square Billboard

NEENAH, Wis., Jan. 15, 2013 /PRNewswire/ -- Pull-Ups Brand, parents' potty training partner for nearly 25 years, is kicking off the New Year with a new high-tech tool to help the approximately 4 million moms who will start potty training this year make the process more fun and easy. The brand has launched a new and exciting app - the Pull-Ups® Big Kid App. It is a fun mobile tool that integrates imagination and reality via augmented reality technology to keep mom and child motivated throughout the potty training process. With 74 percent of Moms letting their children regularly play with their smart phone1, the Pull-Ups Big Kid App is the perfect tech-friendly tool that Moms can access and use as part of their highly mobile lives.

(Photo: http://photos.prnewswire.com/prnh/20130115/CG42059)

To provide extra motivation for Moms and tots to start potty training and share their first flush... and every flush after... successes, Pull-Ups is launching a fun consumer call-to-action. Parents can go to Facebook.com/Pull-Ups and upload an image of their tot's first flush moment for a chance to have their picture posted on a billboard in the middle of New York City's Times Square, during a larger-than-life celebration on Jan. 29. In addition, by uploading the photo, one lucky family will receive an all-expenses-paid trip to a world-famous Orlando destination.

"Moms see potty training as a pain in the neck, so they delay starting the process or they start and stop if setbacks occur," said Pete Sawin, Pull-Ups Brand Director, Kimberly-Clark. "After years of experience, we know the key to success is keeping mom and child encouraged along the way – which we're doing by asking her to get started, have fun by sharing her first flush successes, and keep going with tools like the Pull-Ups Big Kid App."

Pull-Ups has always offered tips and advice in a way that is most relevant to moms' daily life. With moms spending more than 6 hours a day on their smartphones2, uploading pictures of her tot's successes and using an app that helps with potty training fits perfectly into her routine.

Pull-Ups Big Kid App
Available now for both Android and iOS devices, the Pull-Ups Big Kid App is the perfect tool for Moms' highly mobile life – offering a wealth of content to enhance the potty training experience. Special identifying markers inside packages of Pull-Ups Training Pants can be scanned with the Pull-Ups Big Kid App to activate the interactive Pull-Ups Big Kid 3D Celebration, where Disney characters including Rapunzel and Mickey come to life. Other features include:

  • Fun games featuring Disney characters that are unlocked through stars collected as the child makes potty training progress
  • Calls from kids' favorite Disney characters help surprise and motivate toddlers to use the potty and keep trying
  • Customizable potty timer to help parents remind their child when it's time to go take a potty breaks

The Pull-Ups Big Kid App is available as a free download via the Apple iTunes App store and Google Play for Android. To learn more, visit pull-ups.com.

How to Enter the First Flush Moments Sweepstakes
Visit Facebook.com/Pull-Ups to share your tot's first flush moment between January 14 and February 28, 2013; only entries received before January 23, 2013 will be eligible to be featured on the Times Square billboard.

  • Submissions can be in the format of a photo or a story (100 words or less); simply photograph or document your celebratory first flush moment, whether it's a cheer, a smile, a hi-five – whatever celebration means to you
  • Up to 100 photos will be randomly selected and displayed in Times Square on a billboard Jan. 29, 2013
  • One lucky family will win the ultimate Grand Prize – a trip to a world-famous Orlando destination
  • Winner to be selected on March 13, 2013.

For more information about the "First Flush Moments Sweepstakes" and Official Rules, visit Facebook.com/Pull-Ups or follow us on Twitter at www.twitter.com/PullUpsBigKid.

1Mom Central Trend Report - March 2011; 2 "21st Century Mobile Mom Report," BabyCenter LLC, March 29, 2011

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 140-year history of innovation, visit www.kimberly-clark.com.

For more information:

Stephanie Aenchbacher

312.233.1247

[email protected]

Bob Brand

972.281.5335

[email protected]

SOURCE Pull-Ups

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...