Click here to close now.



Welcome!

API Journal Authors: Automic Blog, Elizabeth White, Flint Brenton, William Schmarzo, Greg O'Connor

News Feed Item

Reputation Changer: Scam Allegations and Defamatory Reviews Can Spell Doom for Businesses and Brands

A recent report indicates that many consumers read online reviews, but few actually write them—a finding that has won the attention of Reputation Changer.

NEW YORK, Jan. 15, 2013 /PRNewswire-iReach/ -- There has been ample research to demonstrate that many consumers spend time reading online reviews—but one report suggests that a surprisingly small population of consumers actually spends time writing reviews. According to British travel site Travolution, nine out of 10 travelers consult online reviews before making any big travel-related purchases, yet the reviews that populate online travel sites are penned by a very small portion of the overall consumer population. This surprising finding has won the attention of Reputation Changer, an industry-leading reputation management and monitoring agency.

In a new statement to the press, Reputation Changer CEO Cliff Stein shares his comments on the Travolution report—and he says the implications are potentially dangerous for businesses and brands. "What this report indicates is that online reviews are massively influential among consumers—and yet that influence is being dictated by a small group of people," Stein explains. "This means that a single review can make or break a company; because there are so few reviews out there, a single opinion is statistically significant. One negative reviewer would mean little if his was one voice among a thousand, but, as this report makes plain, that lone reviewer is probably going to command a lot of attention."

Stein says that his company has dealt with all manner of online defamation within the travel community. "At Reputation Changer, scam accusations and online complaints are just as common, and just as dangerous, as bad reviews posted to sites like Travelocity and Yelp.com," he explains. "The impact of these defamatory posts can prove severe. For example, Reputation Changer has witnessed hotels brought to the brink of ruin, simply because one guest decides to write a nasty review—and that review just happens to be the only review to show up on the hotel's Google search results page."

This is not just a problem in the travel industry. "Consumers turn to online reviews to inform all of their major purchasing decisions, these days," Stein affirms. "As such, negative online reviews can prove disastrous for retailers, for restaurant owners, even for medical and legal practices."

Because a single negative review can so thoroughly poison a brand's online reputation, Stein says businesses are smart to actively seek out positive reviews. "A negative review will make much less of an impact if it joins a hundred or even a thousand positive, glowing reviews," Stein remarks. "As such, the pursuit of brand-enhancing reviews is far from unimportant. Businesses can protect their online reputation by ensuring that their best clients have ample opportunity to provide positive feedback."

For some businesses and brands, however, this approach might prove too little, too late. "Once a bad online review or a scam allegation makes its way onto the first page of a Google search results page, a lot of damage can happen," comments Stein. "It becomes imperative for businesses to combat online defamation as promptly as possible." He notes that companies like Reputation Changer offer an array of review-suppressing and brand-enhancing services. "What our company does cannot make bad reviews disappear, exactly, but it can render those reviews non-issues, burying them under mountains of positive, brand-enhancing content."

And that, according to Stein, is the ultimate goal of the online reputation management industry. "For the team at Reputation Changer, scam citations and defamatory reviews meet a swift and decisive response, as we seek to diminish their impact and present the client's business or brand as desirable and appealing among consumers," he concludes.

ABOUT:

Reputation Changer was founded in 2009 by a team of direct response marketing professionals. The company quickly grew into the world's leading online reputation management and monitoring service; today, Reputation Changer provides an array of services in brand enhancement and negative listing suppression, to a client base that includes Fortune 500 companies, small businesses, and individuals. At Reputation Changer, scam reports, online complaints, and negative reviews are treated as serious threats to the client's reputation, and as such they are responded to effectively and promptly.

Media Contact: Darrell Baker Mark-PR.com, (678) 685-8304, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Mark-PR.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...