Welcome!

API Journal Authors: Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander, Jerome McFarland

News Feed Item

Reputation Changer: Scam Allegations and Defamatory Reviews Can Spell Doom for Businesses and Brands

A recent report indicates that many consumers read online reviews, but few actually write them—a finding that has won the attention of Reputation Changer.

NEW YORK, Jan. 15, 2013 /PRNewswire-iReach/ -- There has been ample research to demonstrate that many consumers spend time reading online reviews—but one report suggests that a surprisingly small population of consumers actually spends time writing reviews. According to British travel site Travolution, nine out of 10 travelers consult online reviews before making any big travel-related purchases, yet the reviews that populate online travel sites are penned by a very small portion of the overall consumer population. This surprising finding has won the attention of Reputation Changer, an industry-leading reputation management and monitoring agency.

In a new statement to the press, Reputation Changer CEO Cliff Stein shares his comments on the Travolution report—and he says the implications are potentially dangerous for businesses and brands. "What this report indicates is that online reviews are massively influential among consumers—and yet that influence is being dictated by a small group of people," Stein explains. "This means that a single review can make or break a company; because there are so few reviews out there, a single opinion is statistically significant. One negative reviewer would mean little if his was one voice among a thousand, but, as this report makes plain, that lone reviewer is probably going to command a lot of attention."

Stein says that his company has dealt with all manner of online defamation within the travel community. "At Reputation Changer, scam accusations and online complaints are just as common, and just as dangerous, as bad reviews posted to sites like Travelocity and Yelp.com," he explains. "The impact of these defamatory posts can prove severe. For example, Reputation Changer has witnessed hotels brought to the brink of ruin, simply because one guest decides to write a nasty review—and that review just happens to be the only review to show up on the hotel's Google search results page."

This is not just a problem in the travel industry. "Consumers turn to online reviews to inform all of their major purchasing decisions, these days," Stein affirms. "As such, negative online reviews can prove disastrous for retailers, for restaurant owners, even for medical and legal practices."

Because a single negative review can so thoroughly poison a brand's online reputation, Stein says businesses are smart to actively seek out positive reviews. "A negative review will make much less of an impact if it joins a hundred or even a thousand positive, glowing reviews," Stein remarks. "As such, the pursuit of brand-enhancing reviews is far from unimportant. Businesses can protect their online reputation by ensuring that their best clients have ample opportunity to provide positive feedback."

For some businesses and brands, however, this approach might prove too little, too late. "Once a bad online review or a scam allegation makes its way onto the first page of a Google search results page, a lot of damage can happen," comments Stein. "It becomes imperative for businesses to combat online defamation as promptly as possible." He notes that companies like Reputation Changer offer an array of review-suppressing and brand-enhancing services. "What our company does cannot make bad reviews disappear, exactly, but it can render those reviews non-issues, burying them under mountains of positive, brand-enhancing content."

And that, according to Stein, is the ultimate goal of the online reputation management industry. "For the team at Reputation Changer, scam citations and defamatory reviews meet a swift and decisive response, as we seek to diminish their impact and present the client's business or brand as desirable and appealing among consumers," he concludes.

ABOUT:

Reputation Changer was founded in 2009 by a team of direct response marketing professionals. The company quickly grew into the world's leading online reputation management and monitoring service; today, Reputation Changer provides an array of services in brand enhancement and negative listing suppression, to a client base that includes Fortune 500 companies, small businesses, and individuals. At Reputation Changer, scam reports, online complaints, and negative reviews are treated as serious threats to the client's reputation, and as such they are responded to effectively and promptly.

Media Contact: Darrell Baker Mark-PR.com, (678) 685-8304, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Mark-PR.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...