Click here to close now.


API Journal Authors: Carmen Gonzalez, Liz McMillan, AppDynamics Blog, Jason Bloomberg, Elizabeth White

News Feed Item

Reputation Changer: Scam Allegations and Defamatory Reviews Can Spell Doom for Businesses and Brands

A recent report indicates that many consumers read online reviews, but few actually write them—a finding that has won the attention of Reputation Changer.

NEW YORK, Jan. 15, 2013 /PRNewswire-iReach/ -- There has been ample research to demonstrate that many consumers spend time reading online reviews—but one report suggests that a surprisingly small population of consumers actually spends time writing reviews. According to British travel site Travolution, nine out of 10 travelers consult online reviews before making any big travel-related purchases, yet the reviews that populate online travel sites are penned by a very small portion of the overall consumer population. This surprising finding has won the attention of Reputation Changer, an industry-leading reputation management and monitoring agency.

In a new statement to the press, Reputation Changer CEO Cliff Stein shares his comments on the Travolution report—and he says the implications are potentially dangerous for businesses and brands. "What this report indicates is that online reviews are massively influential among consumers—and yet that influence is being dictated by a small group of people," Stein explains. "This means that a single review can make or break a company; because there are so few reviews out there, a single opinion is statistically significant. One negative reviewer would mean little if his was one voice among a thousand, but, as this report makes plain, that lone reviewer is probably going to command a lot of attention."

Stein says that his company has dealt with all manner of online defamation within the travel community. "At Reputation Changer, scam accusations and online complaints are just as common, and just as dangerous, as bad reviews posted to sites like Travelocity and," he explains. "The impact of these defamatory posts can prove severe. For example, Reputation Changer has witnessed hotels brought to the brink of ruin, simply because one guest decides to write a nasty review—and that review just happens to be the only review to show up on the hotel's Google search results page."

This is not just a problem in the travel industry. "Consumers turn to online reviews to inform all of their major purchasing decisions, these days," Stein affirms. "As such, negative online reviews can prove disastrous for retailers, for restaurant owners, even for medical and legal practices."

Because a single negative review can so thoroughly poison a brand's online reputation, Stein says businesses are smart to actively seek out positive reviews. "A negative review will make much less of an impact if it joins a hundred or even a thousand positive, glowing reviews," Stein remarks. "As such, the pursuit of brand-enhancing reviews is far from unimportant. Businesses can protect their online reputation by ensuring that their best clients have ample opportunity to provide positive feedback."

For some businesses and brands, however, this approach might prove too little, too late. "Once a bad online review or a scam allegation makes its way onto the first page of a Google search results page, a lot of damage can happen," comments Stein. "It becomes imperative for businesses to combat online defamation as promptly as possible." He notes that companies like Reputation Changer offer an array of review-suppressing and brand-enhancing services. "What our company does cannot make bad reviews disappear, exactly, but it can render those reviews non-issues, burying them under mountains of positive, brand-enhancing content."

And that, according to Stein, is the ultimate goal of the online reputation management industry. "For the team at Reputation Changer, scam citations and defamatory reviews meet a swift and decisive response, as we seek to diminish their impact and present the client's business or brand as desirable and appealing among consumers," he concludes.


Reputation Changer was founded in 2009 by a team of direct response marketing professionals. The company quickly grew into the world's leading online reputation management and monitoring service; today, Reputation Changer provides an array of services in brand enhancement and negative listing suppression, to a client base that includes Fortune 500 companies, small businesses, and individuals. At Reputation Changer, scam reports, online complaints, and negative reviews are treated as serious threats to the client's reputation, and as such they are responded to effectively and promptly.

Media Contact: Darrell Baker, (678) 685-8304, [email protected]

News distributed by PR Newswire iReach:


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermi...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.