Welcome!

Search Authors: Carmen Gonzalez, Lori MacVittie, Liz McMillan, Shelly Palmer, Lacey Thoms

News Feed Item

BCAMA Looks Ahead to 2013 Advertising Trends with Vancouver's Top Agencies at Breakfast Speakers Series on January 31, 2013

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/15/13 -- Join us on January 31, 2013 as the BC Chapter of the American Marketing Association (BCAMA) once again gathers Vancouver's top agencies to discuss 2013 advertising trends. Returning from last year are DDB and Wasserman, and new for this year are Station X and Cossette. Clair Booth will reprise her role as moderator once again this year.

Each speaker will present their views on the upcoming trends and we will follow that up with a lively panel discussion. We are expecting conversations around branding, marketing and communications.

About our experts:

Lance Neale

President and CEO, Station X

Lance created Station X by bringing together an accomplished, international award-winning team from across a variety of industries. The result is an integrated marketing agency that brings art, technology, strategy, and science together to help brands tell their story, while at the same time, drive growth. Station X has helped top companies such as Bell Aliant, Call2Recycle, Colligo, Corix, Everything Wine, go2, Investment Planning Counsel, Manteo Resort, Mark Anthony Group, Mercedes-Benz, Nesters Food Market, and Sea to Sky Highway build deeper, more profitable relationships with their customers.

Lance has 25 years of leadership experience with marketing, advertising, technology, and media organizations. Before moving into integrated marketing and technology services, Lance helped lead Transcontinental Media to become one of Canada's largest publishers in magazines, newspapers, and digital brands.

Alvin Wasserman

President, Wasserman and Partners

Alvin is President of the largest full-service advertising agency in BC. Having worked on major accounts in retail, packaged goods, travel, communications, entertainment, union, public sector and social marketing, he has helped shape some of BC's best known brands across the country. Under his guidance, Wasserman and Partners has been recognized by Forbes as one of the 100 Global Agencies that get Social Media and Google.

Alvin holds an Honours BA English from Concordia University and a Master of Arts in Literature from McMaster University. He makes a mean homemade pizza from scratch and has pledged to give up bit torrents as a new year's resolution. You can follow him on twitter (@alvinwasserman) or find him at Whistler when there's fresh powder.

Lance Saunders

Executive Vice President, Managing Director, DDB Canada, Vancouver

Lance is known best for his innovative thinking and drive to uncover insights that inspire breakthrough ideas. At DDB Canada, he works in concert with the agency's account leaders, strategic planners, media experts and creative teams to determine the most effective approach for any given business challenge. As the former Executive VP/Director of Strategic Planning at Campbell Mithun in Minneapolis, Lance provides a fresh perspective to Vancouver by providing clients with creative brand messaging across all channels. An exceptional marketer, he has provided strategic planning expertise to many top brands across many categories, including tourism, packaged goods, retail, financial services, beverage and telecommunications.

As a sought after thought leader, Lance has spoken at various Canadian universities and colleges and is an annual instructor at the Miami Ad School on planning, brand positioning, research and ideas.

Ute Preusse

Director of Strategic Planning, Cossette Vancouver

Ute joined Cossette Vancouver 5 years ago. This role allows her to develop brand and campaign strategies for clients including The Gap, BCLC, Sauder School of Business, Aboriginal Peoples Television Network, the Government of Alberta, and Royal Roads University.

Over the past decade Ute has worked in several countries and with a variety of international, high profile brands on both the client and agency side. In the early stages of her career she has had the opportunity to work for the Adidas Headquarters in Germany and Fitch London, prior to relocating to the Middle East to consult as a Brand Director for an international sporting events specialist. Ute's experience was utilized in establishing a global brand strategy division with a focus on pitching fully integrated branding solutions to international sporting events, including the Doha Asian Games, Beijing Summer Olympics, South Africa FIFA World Cup and the Vancouver Winter Olympics.

Claire Booth (Moderator)

President, Lux Insights

Claire is the owner of Lux Insights, a full-service market research agency. With over a dozen years of experience, Claire is an expert in both qualitative and quantitative research. Prior to starting Lux, Claire was a Senior Vice President at Ipsos-Reid, responsible for developing and running their business in Seattle. With her extensive experience she has moderated hundreds of focus groups across Canada and the US.

Throughout her career, Claire has been a strong supporter of the AMA. She is currently President of the Past Presidents' Council at BCAMA, was the 2010 Vision Conference Chair and is past-President of the Seattle AMA Chapter. Claire has an MA from Carleton University, half a PhD from UBC and is an occasional instructor at Capilano University's School of Business.


WHEN:     Thursday, January 31, 2013                                        
          7:00 - 9:00am                                                     
                                                                            
WHERE:    Coast Coal Harbour Hotel: 1180 West Hastings Street, Vancouver, BC
          V6E 4R5                                                           

For more event information please visit www.bcama.com/events/breakfast-speaker-series.

Register online or call 604.564.1AMA (1262).

Visit the BCAMA website

Follow BCAMA on Twitter and Facebook

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, will describe how to revoluti...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.