Welcome!

API Journal Authors: David H Deans, Pat Romanski, Elizabeth White, Cloud Best Practices Network, Rishi Bhargava

News Feed Item

Aerohive Partners With Euclid to Become the Cloud-Managed Wi-Fi Vendor of Choice for Retailers

Aerohive Networks, the leader in controller-less Wi-Fi and cloud-enabled enterprise networking, today announced its partnership with Euclid, the leading retail analytics company, to provide brick-and-mortar retailers with actionable shopper insights to drive better business decisions and enhance the customer experience. With this new integration, retailers can now harness the power of Aerohive Wi-Fi and Euclid’s unique-visitor-based analytics to discover what really drives shopper traffic, engagement and customer loyalty.

News Facts

  • Although online retailers have been leveraging online shopper analytics for years to better engage with their customers, there has been an unfulfilled gap for brick-and-mortar shops looking to track in-store customer behavior. Aerohive’s partnership with Euclid now fills this need, allowing savvy retailers to stay ahead of the curve by measuring in-store behavior to improve the shopper experience.
  • Aerohive and Euclid have integrated their cloud-based technologies to arm retailers with in-store shopper analytics. Euclid’s powerful real-world insights combined with Aerohive’s cloud-based, controller-less, intelligent Wi-Fi architecture provide a comprehensive solution for retailers looking to optimize customer experience.
  • The integration with Aerohive is unique from all other Wi-Fi solutions in that there is no need for a controller, dramatically saving retailer costs and speeding deployment (hours vs. weeks).
  • With this new integration, brick-and-mortar retailers now have the power to tap into a wealth of consumer insights by measuring the activity of all shoppers carrying a Wi-Fi enabled smartphone. Every Aerohive Access Point (AP) will have Euclid sensor technology built in, enabling retailers to understand consumer behavior through these intelligent APs.
  • Aerohive customers receive a core set of Euclid’s retail analytics for free and can upgrade to a premium analytics solution for more robust reporting and historical analysis. Customers can simply turn on the analytics function in their Wi-Fi management console at any time. Shopper traffic and engagement reports can be accessed via HiveManager Online, Aerohive’s enterprise-class network management system, which is delivered as a cloud-enabled service for Aerohive APs and routers. The premium Euclid Analytics upgrade includes the ability to segment statistics by groups of stores, advanced loyalty and engagement metrics, and more.
  • An industry first, with working demos now, this integrated solution provides retailers, malls and other venues access to data that will optimize the performance of their marketing, merchandising and operations and ultimately, compete more effectively with online retailers.
  • For a demo of Aerohive’s and Euclid’s integrated solution, come by Aerohive’s booth #2477 at the National Retail Federation BIG Show taking place January 14-15 at the Jacob K. Javits Convention Center in New York City.

Pricing and Availability

  • In March 2013, Aerohive will offer Euclid sensor functionality and a core set of retail analytics at no charge as part of a free software upgrade to the HiveOS™ network operating system and HiveManager™ network management system.
  • For more in-depth insights, Aerohive customers can simply contact Euclid to upgrade to the premium Euclid Analytics dashboard. Enhancements include the ability to segment statistics by groups of stores, extended historical data, and advanced loyalty and engagement metrics. Euclid customers can also install Aerohive APs to enhance their stores with Wi-Fi access and Euclid sensor functionality in a single device.

Comments

“We at the Hub Group are extremely excited about the integration of Aerohive's leading Wi-Fi infrastructure solutions and Euclid's innovative retail presence technology,” said Tony Shooter, director, Hub Group. “As a happy Aerohive customer continuing to lead the way delivering the shopping experience of the future, having these two capabilities integrated together is a perfect fit.”

“As the retail vertical is increasingly integrating Wi-Fi into their environments, reliable and powerful wireless networks like Aerohive's are needed to support heavy mobile traffic from shoppers,” said Zeus Kerravala, principal analyst, ZK Research. “Aerohive is providing a much needed solution for brick-and-mortar retailers by integrating Euclid's sensor technology into their APs, enabling them to collect invaluable customer data from smart devices without any additional hardware or software. This new integration moves the needle in the networking space to next-generation, intelligent Wi-Fi that will empower the retail industry.”

“Aerohive’s unique combination of cloud-managed, controller-less Wi-Fi with integrated security and PCI reporting have made Aerohive the best choice for retailers around the world,” said Bill Hoppin, vice president of business development, Aerohive Networks. “We look to continue the innovation for retailers with an industry first, integrated analytics solution with Euclid that offers free and advanced versions allowing retailers to understand what's truly engaging their customers.”

“Euclid’s partnership with Aerohive makes it dramatically easier to get the big picture about what’s happening in your stores,” said Will Smith, chief executive officer, Euclid. “We’re excited to give retailers a much faster and more convenient way to experience our breakthrough shopper analytics.”

About Euclid

Euclid is a venture-backed startup based in Palo Alto, CA that delivers actionable shopper insights to brick and mortar retailers—think Google Analytics for offline retail. Providing real-world metrics like Engagement Rate, Visit Duration, and Visit Frequency, Euclid helps retailers optimize the performance of their marketing, merchandising, and operations. With simple setup and an easy-to-use web dashboard, national chains and local boutiques alike can boost traffic, engagement, loyalty, and revenue. Built on a commitment to protecting individual privacy, Euclid’s technology provides only aggregated, anonymous insights. Euclid is redefining retail decision-making, from the stockroom to the boardroom. Visit euclidanalytics.com for more information.

About Aerohive Networks

People want to work anywhere; on any device, and IT needs to enable them -- without drowning in complexity or compromising on security, performance, reliability or cost. Aerohive's mission is to Simpli-Fi these enterprise access networks with a cloud-enabled, self-organizing, service-aware, identity-based infrastructure that includes innovative Wi-Fi, VPN, branch routing and switching solutions.

Aerohive was founded in 2006 and is headquartered in Sunnyvale, Calif. Investors include Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners, Northern Light Venture Capital, New Enterprise Associates, Inc. (NEA) and Institutional Venture Partners (IVP). For more information, please visit www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog or become a fan on our Facebook page.

Product and company names used herein are trademarks or registered trademarks of their respective owners. All rights reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.