Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Shelly Palmer

News Feed Item

Aerohive Partners With Euclid to Become the Cloud-Managed Wi-Fi Vendor of Choice for Retailers

Aerohive Networks, the leader in controller-less Wi-Fi and cloud-enabled enterprise networking, today announced its partnership with Euclid, the leading retail analytics company, to provide brick-and-mortar retailers with actionable shopper insights to drive better business decisions and enhance the customer experience. With this new integration, retailers can now harness the power of Aerohive Wi-Fi and Euclid’s unique-visitor-based analytics to discover what really drives shopper traffic, engagement and customer loyalty.

News Facts

  • Although online retailers have been leveraging online shopper analytics for years to better engage with their customers, there has been an unfulfilled gap for brick-and-mortar shops looking to track in-store customer behavior. Aerohive’s partnership with Euclid now fills this need, allowing savvy retailers to stay ahead of the curve by measuring in-store behavior to improve the shopper experience.
  • Aerohive and Euclid have integrated their cloud-based technologies to arm retailers with in-store shopper analytics. Euclid’s powerful real-world insights combined with Aerohive’s cloud-based, controller-less, intelligent Wi-Fi architecture provide a comprehensive solution for retailers looking to optimize customer experience.
  • The integration with Aerohive is unique from all other Wi-Fi solutions in that there is no need for a controller, dramatically saving retailer costs and speeding deployment (hours vs. weeks).
  • With this new integration, brick-and-mortar retailers now have the power to tap into a wealth of consumer insights by measuring the activity of all shoppers carrying a Wi-Fi enabled smartphone. Every Aerohive Access Point (AP) will have Euclid sensor technology built in, enabling retailers to understand consumer behavior through these intelligent APs.
  • Aerohive customers receive a core set of Euclid’s retail analytics for free and can upgrade to a premium analytics solution for more robust reporting and historical analysis. Customers can simply turn on the analytics function in their Wi-Fi management console at any time. Shopper traffic and engagement reports can be accessed via HiveManager Online, Aerohive’s enterprise-class network management system, which is delivered as a cloud-enabled service for Aerohive APs and routers. The premium Euclid Analytics upgrade includes the ability to segment statistics by groups of stores, advanced loyalty and engagement metrics, and more.
  • An industry first, with working demos now, this integrated solution provides retailers, malls and other venues access to data that will optimize the performance of their marketing, merchandising and operations and ultimately, compete more effectively with online retailers.
  • For a demo of Aerohive’s and Euclid’s integrated solution, come by Aerohive’s booth #2477 at the National Retail Federation BIG Show taking place January 14-15 at the Jacob K. Javits Convention Center in New York City.

Pricing and Availability

  • In March 2013, Aerohive will offer Euclid sensor functionality and a core set of retail analytics at no charge as part of a free software upgrade to the HiveOS™ network operating system and HiveManager™ network management system.
  • For more in-depth insights, Aerohive customers can simply contact Euclid to upgrade to the premium Euclid Analytics dashboard. Enhancements include the ability to segment statistics by groups of stores, extended historical data, and advanced loyalty and engagement metrics. Euclid customers can also install Aerohive APs to enhance their stores with Wi-Fi access and Euclid sensor functionality in a single device.

Comments

“We at the Hub Group are extremely excited about the integration of Aerohive's leading Wi-Fi infrastructure solutions and Euclid's innovative retail presence technology,” said Tony Shooter, director, Hub Group. “As a happy Aerohive customer continuing to lead the way delivering the shopping experience of the future, having these two capabilities integrated together is a perfect fit.”

“As the retail vertical is increasingly integrating Wi-Fi into their environments, reliable and powerful wireless networks like Aerohive's are needed to support heavy mobile traffic from shoppers,” said Zeus Kerravala, principal analyst, ZK Research. “Aerohive is providing a much needed solution for brick-and-mortar retailers by integrating Euclid's sensor technology into their APs, enabling them to collect invaluable customer data from smart devices without any additional hardware or software. This new integration moves the needle in the networking space to next-generation, intelligent Wi-Fi that will empower the retail industry.”

“Aerohive’s unique combination of cloud-managed, controller-less Wi-Fi with integrated security and PCI reporting have made Aerohive the best choice for retailers around the world,” said Bill Hoppin, vice president of business development, Aerohive Networks. “We look to continue the innovation for retailers with an industry first, integrated analytics solution with Euclid that offers free and advanced versions allowing retailers to understand what's truly engaging their customers.”

“Euclid’s partnership with Aerohive makes it dramatically easier to get the big picture about what’s happening in your stores,” said Will Smith, chief executive officer, Euclid. “We’re excited to give retailers a much faster and more convenient way to experience our breakthrough shopper analytics.”

About Euclid

Euclid is a venture-backed startup based in Palo Alto, CA that delivers actionable shopper insights to brick and mortar retailers—think Google Analytics for offline retail. Providing real-world metrics like Engagement Rate, Visit Duration, and Visit Frequency, Euclid helps retailers optimize the performance of their marketing, merchandising, and operations. With simple setup and an easy-to-use web dashboard, national chains and local boutiques alike can boost traffic, engagement, loyalty, and revenue. Built on a commitment to protecting individual privacy, Euclid’s technology provides only aggregated, anonymous insights. Euclid is redefining retail decision-making, from the stockroom to the boardroom. Visit euclidanalytics.com for more information.

About Aerohive Networks

People want to work anywhere; on any device, and IT needs to enable them -- without drowning in complexity or compromising on security, performance, reliability or cost. Aerohive's mission is to Simpli-Fi these enterprise access networks with a cloud-enabled, self-organizing, service-aware, identity-based infrastructure that includes innovative Wi-Fi, VPN, branch routing and switching solutions.

Aerohive was founded in 2006 and is headquartered in Sunnyvale, Calif. Investors include Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners, Northern Light Venture Capital, New Enterprise Associates, Inc. (NEA) and Institutional Venture Partners (IVP). For more information, please visit www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog or become a fan on our Facebook page.

Product and company names used herein are trademarks or registered trademarks of their respective owners. All rights reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.