|By PR Newswire||
|January 14, 2013 08:01 AM EST||
NEW YORK, January 14, 2013 /PRNewswire/ --
There is more than meets the eye in the smartphone market - prospects are actually quite different from what investors are being told, once growth considerations and revenue strategy are accounted for. The result, is opportunity where you least expect it.
The race is on and competition is heating up as Apple Inc. (NASDAQ: AAPL) [Full Research Report] and Research In Motion Limited (NASDAQ: RIMM) [Free Research Report] look to defend their positions in the marketplace. Apple's primary focus remains on the consumer, with enterprise and government market share gains growing as a result of RIM's aging platform. RIM is looking to reverse this trend and build new momentum with the launch of BB10, BlackBerry's first major revamp since the dawn of the iPhone circa 2007.
Opportunity is abound as RIM opens the door to OEM licensing of its Blackberry 10 Platform, a move which could drive increased user-adoption. The struggling image of Blackberry may be a thing of the past as RIM fast approaches its January 30, 2013 launch date, already securing U.S. government security clearance for its new BB10 platform. RIM will look to defend its current market share from further erosion and springboard this excitement to regain lost ground. If RIM can successfully execute its launch this January, the cash-rich company could soon discover a different kind of momentum. This could allow ramp-ups in advertising, bringing the Blackberry back into the forefront of consumer's minds.
Despite a lower market-share than Android, Apple continues to leverage device sales and complementary offerings (AppStore, iCloud, iTunes) to capture high-margin revenues from its current smartphone market-share. This is ultimately where Apple's strategy succeeds, ensuring every sale counts with wide margins. Apple's ability to build an ecosystem surrounding its mobile devices has fostered an entire economy all its own, establishing reoccurring revenue streams from user purchases.
More importantly however, something its competitors are only starting to realize, the secondary ecosystem available to users is what drives device purchases in the first place. Apple stacks its profits upfront with its pricing of the device itself, while delivering its famous user experience with AppStore, iTunes and iCloud in order to build user retention and drive demand for the next generation of device purchases.
Google Inc. (NASDAQ: GOOG) [Full Research Report] is unique in its approach to the mobile market. Android is a hedge for Google, not a dependent revenue stream. The search giant drives revenue no matter what happens in the mobile arena as they are focused on content and ad delivery. Profits directly related to its Android platform are insignificant when considering the big picture.
Google's strategy is to deliver mobile-ads on iOS, Android and other mobile platforms and is independent of which platform holds the greatest market-share. Google's interest in Android is to protect its mobile ad revenue stream by controlling the platform itself, just in case any competitors try to "cut-off" Google ads. Therefore, despite Google's counter-intuitive approach of giving Android away for free, it rather works to improve the overall smartphone market - ultimately increasing user adoption of mobile browsing and allowing the company to serve more ads and drive more revenue. This allows Google to focus on long-term, user-beneficial developments and enables its partners the flexibility to offer low-cost devices.
Microsoft Corporation (NASDAQ: MSFT)'s [Free Research Report] Windows Phone 8 could recover market share with a unified approach across all platforms. It's partnership with Nokia cements its position in the mobile race as a top 4 competitor, just behind Blackberry in user adoption.
The success of Windows Phone will rely heavily on the overall success of Windows 8 on tablet and desktop form factors. A familiar user-experience across a family of devices may prove to be a rather distinct advantage. Employees who use Windows at work prefer to have a Windows OS at home. If Microsoft can realize its goal and turn advertising dollars into active Windows 8 users, a growing market share of Windows Phone 8 may soon follow.
Hindsight Delivers Insight into Future Trends
The year is 2006. Nokia dominates the smartphone market and Google is developing an Android platform as insurance against any potential lock-out of Google's mobile search revenue, with particular concern toward Microsoft's mobile platform. Apple is developing its iOS platform in preparation for its upcoming iPhone release and RIM's Blackberry remains focused on security, still relatively unchanged since its debut.
Fast forward to 2013 and innovation is now king. Google and Apple have emerged as the major players because consumers rewarded companies which were thinking on their behalf. An entirely new segment of the population became smartphone adopters, thanks to the disruptive innovations brought forth delivering a user-experience the average consumer could relate to.
Moving forward, how will innovation and technology change? Where are the next major trends in the marketplace forming? If you would like to read full research reports on the mobile handset industry, including price targets for Apple, RIM, Google and Microsoft, use these free links below.
[(1)] The Full Research Report on Apple Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/aebe_AAPL]
[(2)] The Free Research Report on Research In Motion Limited - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/903b_RIMM]
[(3)] The Full Research Report on Google Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/8cec_GOOG]
[(4)] The Free Research Report on Microsoft Corporation - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/eb0c_MSFT]
Consider National Traders Association
Tired of hearing about the latest, greatest trade opportunity... only to realize that the ship has long sailed? You need a strong, informative community in your arsenal. Join the group that has been consistently identifying momentous situations as they develop -- long before they become the next top news on major financial networks.
Email: [email protected]
SOURCE National Traders Association
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 27, 2016 12:00 PM EDT Reads: 2,206
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 27, 2016 10:45 AM EDT Reads: 2,150
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 27, 2016 10:30 AM EDT Reads: 2,184
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 27, 2016 10:00 AM EDT Reads: 3,093
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 27, 2016 10:00 AM EDT Reads: 1,291
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 10:00 AM EDT Reads: 2,317
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 10:00 AM EDT Reads: 2,382
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 27, 2016 09:45 AM EDT Reads: 1,045
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 27, 2016 09:00 AM EDT Reads: 1,960
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 27, 2016 09:00 AM EDT Reads: 1,886
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 27, 2016 08:45 AM EDT Reads: 1,118
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 27, 2016 08:00 AM EDT Reads: 2,367
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 27, 2016 07:45 AM EDT Reads: 1,925
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 27, 2016 07:00 AM EDT Reads: 1,278
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 27, 2016 06:45 AM EDT Reads: 2,120
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 27, 2016 06:15 AM EDT Reads: 2,528
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 27, 2016 05:15 AM EDT Reads: 2,490
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 27, 2016 05:00 AM EDT Reads: 725
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 27, 2016 04:45 AM EDT Reads: 3,137
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 27, 2016 01:30 AM EDT Reads: 1,977