Welcome!

API Journal Authors: Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander, Jerome McFarland

News Feed Item

Retailers Sold on Microsoft Enterprise Solutions

Companies engage customers and employees, optimize their operations, and look to the future with Microsoft technologies.

REDMOND, Wash., Jan. 14, 2013 /PRNewswire/ -- Consumers have increased options for how and when they shop. To stay competitive, retailers must put customers at the heart of their businesses and seek new ways to deliver the most value, revenue and loyalty. Microsoft Corp. gives retailers the tools and technology needed to fully implement a customer-centric strategy across the enterprise by increasing efficiency, empowering employees, taking advantage of consumer insights and optimizing operations.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

"With our position as a consumer goods company and a retailer, we are uniquely able to help retailers create a connected shopping experience for their customers across multiple channels and touch points, whether it's at home, in the store or on the go," said Tracy Issel, general manager, Worldwide Retail Sector, Microsoft.

Engaging Your Customers
In the digital age, the lines between traditional and digital retail channels have blurred. Retailers are seeking new ways to deliver a seamless customer experience across all channels as consumers have more options and greater expectations when they shop and interact with retailers. Windows 8 and Windows Phone 8 deliver multiple options for retailers to improve interactions with customers.

The Windows Phone 8 operating system brings real innovation to the experience through built-in near-field communication, a mobile Wallet, an engaging mobile app experience, and Bing local and visual search, while Windows 8 provides the platform for retailers to reach their customers wherever they may be.

With 60 million Windows 8 licenses sold to date and apps that are available in more than 200 markets worldwide, Windows 8 represents unprecedented access for retailers to reach new customers and build stronger relationships. Windows 8 works with different form factors and device sizes, allowing shopping apps to shine on large-screen All-in-Ones, as well as lightweight tablets — ideal for both in-store interactions and at-home catalogue browsing. With top retailers such as Amazon, eBay, Home Shopping Network, Newegg, Dell and Office Depot already in the Windows Store, consumers have a broad selection of apps to find what they are looking for.

Engaging Your Employees
Research shows the need for more consistent store execution/employee productivity and improving customer service are two of the top three challenges for retailers. Faced with increasing online competition, retailers must deliver differentiated and superior in-store experiences that address these challenges by taking advantage of their biggest asset: their people. To do that, retailers must provide the cutting-edge technology tools employees need and the up-to-date, personalized service consumers expect.

Retailers are moving to the cloud to reduce costs, engage employees and improve customer service, and they are increasingly choosing Microsoft Office 365. Six of the top 10 largest retailers in the U.S. use Office 365, including premier retail brands such as BCBG, GAP, Hallmark, Lowe's, and McDonald's.

Office 365 provides retailers with flexible, familiar communication and social networking tools that allow store employees to connect and work with one another from virtually any device or location. With Office 365, employees from across regions and time zones can answer customer questions in real time and share best practices. Retail headquarters can roll out new offers and promotions more quickly and easily and get real-time feedback from the front lines to keep their competitive edge to thrive.

Optimizing Your Operators
As technology budgets remain tight in current economic conditions, the need to keep costs down, address competition and customer expectations, and be ever-present on a number of channels and devices have all combined to make it harder for retailers to win and retain customers while remaining profitable. In addition, organizations are looking to better turn big data into meaningful insights, further driving efficiencies, revenue and loyalty.

Microsoft technologies such as SQL Server, Windows Server and Windows Azure allow retailers to address the big data question through quickly analyzing and delivering data to decision-makers, making them agile and efficient in giving consumers what they want. Royal Caribbean International found significant efficiencies with SQL Server, Windows Server and the Windows Embedded platform by optimizing and streamlining operations on its Oasis-class ships, the largest in the world. With 2,700 staterooms, 6,400 passengers and 2,300 employees, Royal Caribbean implemented an intelligent system to streamline the flow of data across vital information and processes at every level of the ships. Crew members can use that data to ensure food safety and quality, respond quickly to service requests, and develop personalized promotions and service offerings to cater to passengers' individual needs.

Microsoft Dynamics for Retail enables retailers to be connected, empowered and deliver a complete shopping experience through end-to-end, search-based e-commerce; next generation point of service; and a true omnichannel engine. Edwin Watts Golf and Lotus F1 are looking to reduce costs and improve efficiency with an integrated Microsoft Dynamics solution to adapt and serve the needs of an increasingly complex digital consumer and IT world.

"At Microsoft, we are committed to providing a strong consumer experience through each and every product offering available," Issel said. "We are strong in the retail industry because our technologies serve an end-to-end purpose from the headquarters to the stock room to the store floor. We look forward to seeing how retailers are able to better adapt to the ever-changing economic environment through their partnership with us."

More information about how organizations are turning to Microsoft technology is available on the Microsoft Customer Spotlight newsroom.

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.