Welcome!

API Journal Authors: John Basso, Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander

News Feed Item

Microsoft Dynamics for Retail Delivers the Future of Omnichannel Customer Engagement Today

Introducing personal, connected and relevant retail experiences through true omnichannel management, next-generation point of sale and revolutionary e-commerce.

NEW YORK, Jan. 14, 2013 /PRNewswire/ -- At the National Retail Federation's annual conference today, Microsoft Corp. (Nasdaq "MSFT") announced the latest release of Microsoft Dynamics for Retail with new capabilities and next-generation innovation to help retailers deliver a complete shopping experience through end-to-end, search-based e-commerce; next-generation point of sale (POS); and a true omnichannel commerce engine. Building on Microsoft's commitment to retail and delivering a widely available, end-to-end, omnichannel solution, adopted in more than 38 countries, these capabilities further enhance the unique value proposition of Microsoft Dynamics for Retail, helping leading retailers worldwide deliver the connected, personal and relevant experiences their customers expect.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

Graeme Hackland, chief information officer of Lotus F1 Team, understands the critical need for speed, agility and delivering a compelling customer experience. Competing in one of the most popular sports in the world can be as challenging off the track as it is on when it comes to managing mission-critical business applications. The Lotus F1 Team is using Microsoft Dynamics to help fine-tune and drive every aspect of its business, from managing the design, manufacturing and testing of the 20,000-plus parts on each car to analyzing real-time data from the racetrack. The team now also plans to use Microsoft Dynamics for Retail to address POS, merchandising, e-commerce and more.

"We want to be in a position to win," Hackland said. "We're investing in people and technology, and we need to improve our processes. Microsoft Dynamics for Retail is going to help the team with specific retail challenges in 2014 and beyond."

Edwin Watts Golf is an example of a true specialty retailer that during the past four years has grown its retail business to more than 90 retail locations in addition to direct mail and Internet sales. The company has also grown in its breadth of offerings with custom golf equipment, trade-ins and specialized customer service that was taxing the capabilities of its aging legacy systems. A leader in customer service, Edwin Watts Golf needed a solution that could offer a seamless customer experience across all its retail channels while also giving it the flexibility and agility to maintain its best practices.

"Many vendors offer strong POS solutions, but Microsoft Dynamics for Retail offered us the complete omnichannel experience — including phone and Internet sales channels," said Lynda Barr, chief financial officer, Edwin Watts Golf. "Our products, especially golf clubs, are complex in that they are offered in a variety of technical specifications. As a result, we fill a high percentage of custom orders, we offer trade-in credit for old equipment and we have very specific customer service requirements. Thus, we needed the flexibility and ease of customization offered by Microsoft Dynamics for Retail that no other vendor could deliver to meet our business needs."

Microsoft Dynamics for Retail delivers the future of omnichannel customer engagement with new innovations such as the following:

  • Revolutionary e-commerce. Retailers looking for an accurate, timely, consistent online experience for their customers, while reducing complexity for themselves, finally have a solution. Microsoft Dynamics for Retail offers end-to-end e-commerce, based on powerful, next-generation search technology, with a fully integrated Web storefront, complete catalog and real-time order management.
  • Next-generation POS. Today's empowered consumers have access to seemingly endless sources of information through smart devices. Retailers can now be on a level playing field with a POS solution without limits. Custom content, rich product details and critical customer insight can be pulled from any channel to the fully configurable, touch-optimized Microsoft Dynamics Point of Sale. And with full support for POS on Windows Phone 8 and powerful tablet devices such as Microsoft Surface, retailers have the power of choice in the devices they leverage to seamlessly engage with their customers.
  • True omnichannel commerce engine. Managing multiple channels for retailers today means inefficiency, since outdated and complex technology solutions rely on multiple commerce engines that require retailers to perform the same tasks over and over in hopes of achieving the desired result. Microsoft Dynamics for Retail uniquely offers an omnichannel commerce engine to manage all of a retailer's channels. This means creating a promotion, discount or other strategic initiative just one time and having it light up every relevant customer touch point. This allows the retailers to be agile and opportunistic to help them stay ahead of the trends, reduce complexity and reduce costs.

Retailers worldwide, including Diane von Furstenberg, Eason, Fanatics Inc., Marc Jacobs, Mattress Firm and Optic 2000, have chosen Microsoft Dynamics for Retail to take their businesses into the future.

"We work with retailers around the world to help them become Dynamic — connected, personal, agile and opportunistic — but it's as much about the technology as the strategy," said Michael Griffiths, global product industry director, Retail & Distribution, Microsoft Business Solutions. "Retailers need innovation and a modern architecture for omnichannel, POS and e-commerce to be about more than just marketing. We invest more than any other vendor in globalization and solution research and development to ensure that we support our customers with an industry-leading solution whose capabilities are built to work together, offering retailers a vision for the future that helps reduce cost and complexity — allowing them to always be ready for what's next."

Further Information
More information on the new capabilities of Microsoft Dynamics for Retail can be found at http://www.microsoft.com/en-us/dynamics/retail.aspx.

About Microsoft Dynamics
At the heart of every successful business are the people who make things happen. Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...