Click here to close now.



Welcome!

API Journal Authors: Anders Wallgren, Lori MacVittie, Elizabeth White, William Schmarzo, Greg O'Connor

News Feed Item

Rich Gorman: Marketing Trailblazer Heralds the Advent of Blekko's Tablet Search App

Search Startup Blekko Has Announced the Launch of Its New Tablet-Oriented Search App, Izik -- and It Has Earned a Comment From Marketer Rich Gorman

NEW YORK, NY -- (Marketwire) -- 01/11/13 -- According to online marketer and search engine enthusiast Rich Gorman, the act of conducting an online search is something many consumers have come to take for granted. Heading to Google.com, or using a Bing search toolbar affixed to a desktop browser, is the easiest thing in the world, yet it is crucial to remember that not all search experiences are created equal. According to Gorman, there are few search applications that are tailor-made for tablet users -- but search start-up Blekko has every intention of changing that. The company has announced the launch of its new tablet-based search app, Izik, and in so doing it has won a comment from Gorman.

In a new statement to the press, Gorman heralds the new Blekko app. "We have all grown so accustomed to thinking that online search begins and ends with Google that, when Blekko first appeared, many of us found it easy to write the company off," he says. "What the company has proven, though, is that while it may not be able to match Google in terms of search ubiquity, it can keep up in terms of innovation. In fact, Blekko has masterminded a search app that goes where Google has yet to really venture in any meaningful way -- into search that is tailored for tablet users."

Indeed, Blekko has made it clear that Izik -- which is pronounced like "Isaac" -- was designed for the sole purpose of providing a better and richer search experience for those using tablets. Blekko's CEO, Rich Skrenta, has stated his intention of helping tablet users recapture the same experience that desktop users had the first time they used Google, more than a decade ago. "In other words, Blekko is seeking to establish its own position at the forefront of tablet-based search," offers Gorman.

Gorman goes on to praise Blekko for understanding the implicit differences in consumer behavior, between desktop users and tablet users. "Blekko understands that those of us who are using desktop search engines are often in a very different category than those using their tablets," he remarks. According to Blekko, consumers using a desktop search engine usually have a very specific task in mind. Those using tablets, meanwhile, are often more interested in having fun and exploring all that the Web has to offer; tablet users may be sitting on a couch, wishing to indulge in whims and flights of fancy, but not necessarily seeking to accomplish any one thing. Additionally, the Blekko development team has noted the fact that typing in a tablet is less intuitive than typing on a desktop computer -- thus, tablet search inquiries tend to be just one or two short words, as opposed to longer phrases.

What Blekko has done with Izik, then, is to take its search capabilities and present them in a way that is more tablet-friendly. This includes greater touch sensitivity and an interface driven by images. Users who open the app can choose from a list of currently-popular search inquiries, or they can type their own; then, they are presented with dynamic category lists, reflecting their search terms. For example, someone who searches for "iPhone" might get an "images" category, a "shopping" category, and a category for Apple news; a search for "Justin Bieber" might keep the "images" heading but replace the tech-oriented listings with "celebrity gossip."

According to Gorman, the new Blekko search app could point to a bold new frontier in search. "Search engines loves to customize their services to meet the needs of different users groups, or to accommodate different geographic locations, but the idea of tailoring a search experience just to tablet users is a real innovation," he remarks. "It is just the kind of innovation that could keep Blekko way out in front of its competitors."

Rich Gorman is a search engine connoisseur, and he is also active on Google+.

ABOUT:

Rich Gorman is a marketing innovator, a serial entrepreneur, and a leading name in the direct response marketing field. He is also passionate about search engine technology, and blogs regularly about search-related topics at his Direct Response blog.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...