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Cognitive Computing Authors: Yeshim Deniz, Ray Parker, William Schmarzo, Elizabeth White, Pat Romanski

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Winners and Losers in Facebook's New Local Ranking

A tool that shows Facebook's newly released local data sees Disneyland and Walt Disney drop out of the top ten US Facebook Pages

SAN FRANCISCO, Jan. 10, 2013 /PRNewswire/ -- Socialbakers, the leading social media analytics experts, today released Facebook data that changes the rankings of the top US pages according to number of fans.

Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company's own Facebook page, Socialbakers now offers the market's first analytical tool which enables brands to access the data and benchmark themselves against other brands, creating a new metric for social media success.

Walmart and Target were the number one and two brands with the highest number of U.S. Facebook fans. Starbucks, Amazon and Coca Cola all saw gains in their rankings of total U.S. Facebook fans, with 15,615,785, 14,328,145, and 11,357,588 U.S.-based fans for each respective brand, making them fourth, fifth, and eighth on the list. Disneyland, Walt Disney World and Reese's all dropped out of the top ten.

Socialbakers CEO Jan Rezab said: "After much anticipation, we now have access to local page rankings on Facebook. We are pleased to be the market leader in offering deep Facebook analytics and know this information will serve as competitive benchmarks for marketers who want to conquer the world's biggest social media platform. It provides companies with insights into how they are doing in various countries, so they can see the effectiveness of their campaigns or spot markets where they need to increase their efforts."

"Brands that previously found themselves on top of the rankings in terms of fans in the U.S. have dropped," continued Mr. Rezab. "For the first time, companies have a tool that not only shows their own place in the Facebook popularity ladder, but also that of their direct competitors and other global brands."

Interested individuals can visit the Socialbakers site to look at the fan distribution of any Facebook pages in every country. Simply click on any page in the ranking to show the distribution of fans.

About Socialbakers
Socialbakers.com is the fastest growing social media analytics platform in the world and since its launch in March 2010 has become the most widely visited site for Facebook statistics and brand metrics; the company is now the most cited source for Facebook global data, with over five million social pages being tracked. Socialbakers specializes in statistics for Facebook globally, Facebook pages, Facebook applications, developers on the Facebook platform, as well as Facebook advertising prices, as well as for LinkedIn, Google+ and Twitter users. Additionally, Socialbakers provides advanced monitoring technologies, including Socialbakers Page Analytics, which is now used by many leading brands to measure their Facebook presence. With its easy-to-use analytics, audits and benchmarks, Socialbakers is the only solution that allows brands to measure, compare, and contrast the success of their social media engagement and that of the competition. For more information, visit www.socialbakers.com

SOURCE Socialbakers

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