Click here to close now.


API Journal Authors: Elizabeth White, Jennifer Gill, Betty Zakheim, Greg O'Connor, Jason Bloomberg

News Feed Item

2013 Mobile Predictions: Consumer Hardware Industry Faces Looming Threat from Tablets

In 2013, analysts are forecasting 1.2 billion smartphones and tablets will be sold worldwide, up from 821 million in 2012. The repercussions will have a widespread impact well beyond the mobile industry, changing everything from retail to medicine to manufacturing. Mutual Mobile today shared 10 predictions for how the mobile landscape will change in the coming year.

“Mobile has evolved from being a test project in the marketing department to become a driving force in a new system of engagement with customers, partners and employees,” said John Arrow, CEO of Mutual Mobile. “In 2013, mobile will continue its meteoric rise, moving beyond the confines of a handheld device to impact everything in its path.”

In 2013, the rise of mobile will mean:

  • Responsive Web will become the de-facto standard – Companies will acknowledge that the process of creating and maintaining separate mobile and Web experiences is costly and inconsistent. By the end of the year, 100 percent of the top 25 most visited websites will be fully responsive, offering a scalable approach that creates an optimal experience on every front.
  • Apple embraces a universal OS – Apple’s announcement that iOS and OS X will be unified under a single leader is yet another sign the company intends to create a single, universal operating system across all of its devices -- an important step towards ensuring a consistent user experience across platforms, while increasing revenue opportunities.
  • Consumer electronics industry will experience significant decline – As tablets continue to add functionality, they will render consumer electronics increasingly obsolete. Point and shoot cameras, GPS systems and video recorders are just the start. New battle lines have been drawn and hardware manufacturers will have to start thinking in terms of software, or become irrelevant. Escort is a leading innovator in this space.
  • IVR will fade into obscurity – Companies will completely rethink customer support, leading to the demise of Interactive Voice Response (IVR). Instead, consumers will turn to mobile apps to inquire about products and services, ultimately making call centers irrelevant. Insurance companies already allow you to submit claims directly from your smartphone. Others will quickly follow suit.
  • Windows 8 will take a 10 percent share of the tablet market – Companies that have been reluctant to invest in mobile will shift their thinking now that they can integrate Windows 8 tablets directly into their technology stack. While Microsoft may have its doubters, the company has always been able to catch up quickly.
  • Mobile will kill direct mail – The U.S. Postal Service is older than the United States, but by 2020 it is likely to be a thing of the past. Email is not only cheaper, but also more efficient, and now that it can be accessed from mobile devices – anywhere, anytime – the end is near for direct mail and the infrastructure that supports it.
  • Voice search will make its move – Apple will enter the search engine business, using Siri to provide a voice-centric, highly UI-based search experience. Companies will then leverage this functionality to extend powerful new features to their end-users.
  • Only the strong survive – Massive consolidation in the app development space will mean fewer, but more impactful players delivering strategic business solutions. Clients will transition from one-off transactional relationships to long-term partnerships focused on building the lifetime value of their business.
  • Android’s days as the lesser OS are over – Thanks to Ice Cream Sandwich and Jelly Bean, Android is capturing users at a rate of 1.3 million activations every day with a newly improved UI that is more user-centric, tactile and cognitive, and tears down the walls between applications. Keep an eye on these adoption figures as Android sets its sights on iOS.
  • Chief Mobile Officer takes a seat at the table – As companies increasingly embrace mobile as a strategic initiative for the company, the role of Chief Mobile Officer (and new Center of Mobile Excellence) will become the key to organizational success, bridging the gap between sales, marketing, customer support and IT.

For years, mobile innovation has focused primarily on the consumer. However, moving into 2013 there are tremendous opportunities for companies to design an enterprise mobile strategy that aligns user needs, business goals and evolving technologies. Mutual Mobile’s deep industry expertise helps organizations increase adoption and engagement, and generate real ROI from mobile investments. For more information, visit the Mutual Mobile Strategy Hub.

About Mutual Mobile

Mutual Mobile creates rich user experiences that reinvent how businesses engage the world through mobile. Combining deep design, development and domain expertise, Mutual Mobile’s custom software solutions allow clients to connect people, processes and data, from the back office to the point of sale, and everywhere in between. Mutual Mobile works with the world’s leading brands – including Audi, Cisco, Google and Philips – to uncover new revenue opportunities and increase the lifetime value of mobile through continuous innovation and measurement. Named one of America’s Most Promising companies by Forbes, Mutual Mobile is based in Austin, Texas. For more information, visit:

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...