Welcome!

API Journal Authors: Roger Strukhoff, Pat Romanski, Elizabeth White, Chris Kocher, Peter Silva

News Feed Item

BMW Group Posts Highest Sales Ever in 2012

MUNICH, January 10, 2013 /PRNewswire/ --

1,845,186 BMW Group Vehicles Sold, an Increase of 10.6%

Record Year for All Three Brands

BMW Group aims for further growth in sales in 2013

The BMW Group achieved its highest ever sales result in 2012, with a total of 1,845,186 BMW, MINI and Rolls-Royce vehicles delivered worldwide. This was an increase of 10.6% over the previous record year in 2011 (1,668,982). All three brands posted record sales for the whole year and the company strengthened its position as the leading provider of premium vehicles worldwide.The BMW Group finished the year on a strong note with 181,571 vehicles sold in December, 14.8% higher than in the same month last year (prev. yr. 158,125).

     (Photo: http://photos.prnewswire.com/prnh/20130110/588332 )

"2012 was a very successful year for us. The BMW Group achieved its best ever sales result for the second year in a row and expanded its lead in the premium segment. Our success can be attributed to our attractive model portfolio, the strength of our premium brands, as well as a strategy of balanced sales across all continents," said Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW. He continued "We enter the new year with positive momentum and despite the prevailing headwinds in some markets, we aim to achieve another record year in sales in 2013. This year marks the beginning of a new era for the BMW Group, as we launch the all-electric BMW i3 towards the end of the year."  

BMW sales rose 11.6% in 2012 to reach a total of 1,540,085 vehicles, the best sales level in the history of the brand (prev. yr. 1,380,384). In December, a total of 152,286 vehicles were delivered - an increase of 18.8% (prev. yr. 128,182). One of the frontrunners in terms of growth was the highly successful BMW 1 Series, with a total of 226,829 vehicles sold in 2012, an increase of 28.6% over the previous year (176,418). The BMW X1 also continued to report strong gains in 2012 with a total of 147,776 vehicles sold (+16.9%; prev. yr. 126,429). The BMW 3 Series Sedan claimed the position of segment leader with 294,039 vehicles delivered, an increase of 22.4% over last year (240,278). Sales of the BMW 3 Series rose by 5.8% to a total of 406,752 vehicles (prev. yr. 384,464). Demand for the BMW X3 remained high with sales climbing 27.1% to 149,853 units sold last year (prev. yr. 117,944). The BMW 5 Series solidified its position as segment leader, with a total of 337,929 vehicles delivered to customers in 2012 (+9.0%; prev. yr. 310,050). Strong gains were also achieved by the BMW 6 Series, with 23,193 vehicles delivered to customers (+146.8; prev. yr. 9,396).

MINI, Rolls-Royce and BMW Motorrad achieved record sales in 2012.

Harald Krueger, Member of the Board of Management of BMW AG, MINI, BMW Motorrad, Rolls-Royce, Aftersales BMW Group stated, "The sales records for MINI, Rolls-Royce and BMW Motorrad show that our products and services are fit for the future in the face of increasingly challenging market conditions, owing to the strength of the brands, fascinating technology and a globally balanced distribution strategy."

Global sales for MINI reached a new milestone by climbing to a record 301,526 vehicles in 2012 (+5.8%; prev. yr. 285,060). In December, sales remained around last year's level with 28,751 vehicles sold (-2.4%; prev. yr. 29,467). The MINI Countryman recorded double-digit growth, with a total of 102,250 deliveries in 2012 (+14.8%; prev. yr. 89.036). Further momentum for the brand is expected with the launch of the MINI Paceman in spring this year. The U.S. remains the largest market for MINI, with a record-breaking 66,123 cars sold last year, followed by the U.K. with 50,367.

Rolls-Royce remains the clear market leader in the ultra-luxury-class segment. Sales for the full year 2012 reached a record sales result of 3,575 motor cars, the highest annual sales in the 108-year history of Rolls-Royce and the third consecutive record. Rolls-Royce also reported 534 deliveries in December (+12%). Demand for all Phantom and Ghost variants was strong. Phantom Series II was unveiled in March at the Geneva Motor Show to worldwide acclaim and production has been increased at the company's Goodwood manufacturing plant to cope with customer demand. Bespoke sales in 2012 reached record levels.

With a total of 106,358 motorcycles (+2.0%; prev. yr. 104,286), BMW Motorrad delivered more vehicles in 2012 than ever before in its nearly 90-year history. In December, 6,069 Motorcycles were delivered worldwide, which reflects an increase of 43.4% over the same month in 2011 (4,232). Husqvarna delivered 10,751 motorcycles in 2012 (+15.7%; prev. yr. 9,286). December accounted for 1,267 deliveries (-4.7%; 1,330).

The BMW Group underlined its strategy of a balanced distribution of sales worldwide by achieving growth on all continents in 2012. Despite the challenges in Europe, the BMW Group increased sales of its vehicles in its largest sales region to 864,812 last year (+0.8%; prev. yr. 857,792). In the region, the company achieved its best ever sales in the U.K. with a total of 174,215 vehicles (prev. yr. 167,108; +4.3%) and BMW once again claimed the title of number one premium brand in the market. BMW Group sales in the dynamic market of Russia climbed by 33% to a record 40,144 vehicles (prev. yr. 30,167).

In Asia, BMW Group sales soared by 31.6% last year to 491,512 vehicles (prev. yr. 373,613). Mainland China accounted for 326,444 deliveries of BMW and MINI vehicles, an increase of 40.4% over the previous year (232,586). The BMW Group posted double digit growth in several other Asian markets including South Korea (33,500; +22.3%), Middle East (21,314; +14.2%) and Japan (56,607; +18.9%).

In the Americas, the BMW Group also achieved double-digit gains in 2012 with 424,379 vehicles delivered, an increase of 11.9% on the previous year (379,332). In the U.S., BMW Group sales climbed by 13.8% to 347,583 units (prev. yr. 305,418) and BMW once again claimed the title of number one premium brand in the U.S.

Sales on the continent of Africa climbed by 14.5% in 2012 to 37,649 units (prev. yr. 32,890) and the region of Oceania increased sales by 8.0% to 23,000 vehicles (prev. yr. 21,297).

BMW Group sales in/up to December 2012 at a glance

      
                                             Comp. to   Up to/incl.     Comp. to
                             In Dec 2012     prev. yr.     Dec 2012   prev. year
    BMW Group Automobiles        181,571        +14.8%    1,845,186       +10.6%
    BMW                          152,286        +18.8%    1,540,085       +11.6%
    MINI                          28,751         -2.4%      301,526        +5.8%
    Rolls-Royce                      534        +12.0%        3,575        +1.0%
    BMW Motorrad                   6,069        +43.4%      106,358        +2.0%
    Husqvarna Motorcycles          1,267         -4.7%       10,751       +15.7%


The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles  and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

http://www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

If you have any queries, please contact:
Corporate Communications

[email protected], Business and Finance Communications
Telephone: +49-89-382-35617, Fax: +49-89-382-35617

[email protected], Business and Finance Communications
Telephone: +49-89-382-24118, Fax: +49-89-382-24418

Media website: http://www.press.bmwgroup.com
e-mail: [email protected]

SOURCE BMW Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...