Welcome!

API Journal Authors: Liz McMillan, Rishi Bhargava, Pat Romanski, Elizabeth White, Kevin Benedict

News Feed Item

BMW Group Posts Highest Sales Ever in 2012

MUNICH, January 10, 2013 /PRNewswire/ --

1,845,186 BMW Group Vehicles Sold, an Increase of 10.6%

Record Year for All Three Brands

BMW Group aims for further growth in sales in 2013

The BMW Group achieved its highest ever sales result in 2012, with a total of 1,845,186 BMW, MINI and Rolls-Royce vehicles delivered worldwide. This was an increase of 10.6% over the previous record year in 2011 (1,668,982). All three brands posted record sales for the whole year and the company strengthened its position as the leading provider of premium vehicles worldwide.The BMW Group finished the year on a strong note with 181,571 vehicles sold in December, 14.8% higher than in the same month last year (prev. yr. 158,125).

     (Photo: http://photos.prnewswire.com/prnh/20130110/588332 )

"2012 was a very successful year for us. The BMW Group achieved its best ever sales result for the second year in a row and expanded its lead in the premium segment. Our success can be attributed to our attractive model portfolio, the strength of our premium brands, as well as a strategy of balanced sales across all continents," said Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW. He continued "We enter the new year with positive momentum and despite the prevailing headwinds in some markets, we aim to achieve another record year in sales in 2013. This year marks the beginning of a new era for the BMW Group, as we launch the all-electric BMW i3 towards the end of the year."  

BMW sales rose 11.6% in 2012 to reach a total of 1,540,085 vehicles, the best sales level in the history of the brand (prev. yr. 1,380,384). In December, a total of 152,286 vehicles were delivered - an increase of 18.8% (prev. yr. 128,182). One of the frontrunners in terms of growth was the highly successful BMW 1 Series, with a total of 226,829 vehicles sold in 2012, an increase of 28.6% over the previous year (176,418). The BMW X1 also continued to report strong gains in 2012 with a total of 147,776 vehicles sold (+16.9%; prev. yr. 126,429). The BMW 3 Series Sedan claimed the position of segment leader with 294,039 vehicles delivered, an increase of 22.4% over last year (240,278). Sales of the BMW 3 Series rose by 5.8% to a total of 406,752 vehicles (prev. yr. 384,464). Demand for the BMW X3 remained high with sales climbing 27.1% to 149,853 units sold last year (prev. yr. 117,944). The BMW 5 Series solidified its position as segment leader, with a total of 337,929 vehicles delivered to customers in 2012 (+9.0%; prev. yr. 310,050). Strong gains were also achieved by the BMW 6 Series, with 23,193 vehicles delivered to customers (+146.8; prev. yr. 9,396).

MINI, Rolls-Royce and BMW Motorrad achieved record sales in 2012.

Harald Krueger, Member of the Board of Management of BMW AG, MINI, BMW Motorrad, Rolls-Royce, Aftersales BMW Group stated, "The sales records for MINI, Rolls-Royce and BMW Motorrad show that our products and services are fit for the future in the face of increasingly challenging market conditions, owing to the strength of the brands, fascinating technology and a globally balanced distribution strategy."

Global sales for MINI reached a new milestone by climbing to a record 301,526 vehicles in 2012 (+5.8%; prev. yr. 285,060). In December, sales remained around last year's level with 28,751 vehicles sold (-2.4%; prev. yr. 29,467). The MINI Countryman recorded double-digit growth, with a total of 102,250 deliveries in 2012 (+14.8%; prev. yr. 89.036). Further momentum for the brand is expected with the launch of the MINI Paceman in spring this year. The U.S. remains the largest market for MINI, with a record-breaking 66,123 cars sold last year, followed by the U.K. with 50,367.

Rolls-Royce remains the clear market leader in the ultra-luxury-class segment. Sales for the full year 2012 reached a record sales result of 3,575 motor cars, the highest annual sales in the 108-year history of Rolls-Royce and the third consecutive record. Rolls-Royce also reported 534 deliveries in December (+12%). Demand for all Phantom and Ghost variants was strong. Phantom Series II was unveiled in March at the Geneva Motor Show to worldwide acclaim and production has been increased at the company's Goodwood manufacturing plant to cope with customer demand. Bespoke sales in 2012 reached record levels.

With a total of 106,358 motorcycles (+2.0%; prev. yr. 104,286), BMW Motorrad delivered more vehicles in 2012 than ever before in its nearly 90-year history. In December, 6,069 Motorcycles were delivered worldwide, which reflects an increase of 43.4% over the same month in 2011 (4,232). Husqvarna delivered 10,751 motorcycles in 2012 (+15.7%; prev. yr. 9,286). December accounted for 1,267 deliveries (-4.7%; 1,330).

The BMW Group underlined its strategy of a balanced distribution of sales worldwide by achieving growth on all continents in 2012. Despite the challenges in Europe, the BMW Group increased sales of its vehicles in its largest sales region to 864,812 last year (+0.8%; prev. yr. 857,792). In the region, the company achieved its best ever sales in the U.K. with a total of 174,215 vehicles (prev. yr. 167,108; +4.3%) and BMW once again claimed the title of number one premium brand in the market. BMW Group sales in the dynamic market of Russia climbed by 33% to a record 40,144 vehicles (prev. yr. 30,167).

In Asia, BMW Group sales soared by 31.6% last year to 491,512 vehicles (prev. yr. 373,613). Mainland China accounted for 326,444 deliveries of BMW and MINI vehicles, an increase of 40.4% over the previous year (232,586). The BMW Group posted double digit growth in several other Asian markets including South Korea (33,500; +22.3%), Middle East (21,314; +14.2%) and Japan (56,607; +18.9%).

In the Americas, the BMW Group also achieved double-digit gains in 2012 with 424,379 vehicles delivered, an increase of 11.9% on the previous year (379,332). In the U.S., BMW Group sales climbed by 13.8% to 347,583 units (prev. yr. 305,418) and BMW once again claimed the title of number one premium brand in the U.S.

Sales on the continent of Africa climbed by 14.5% in 2012 to 37,649 units (prev. yr. 32,890) and the region of Oceania increased sales by 8.0% to 23,000 vehicles (prev. yr. 21,297).

BMW Group sales in/up to December 2012 at a glance

      
                                             Comp. to   Up to/incl.     Comp. to
                             In Dec 2012     prev. yr.     Dec 2012   prev. year
    BMW Group Automobiles        181,571        +14.8%    1,845,186       +10.6%
    BMW                          152,286        +18.8%    1,540,085       +11.6%
    MINI                          28,751         -2.4%      301,526        +5.8%
    Rolls-Royce                      534        +12.0%        3,575        +1.0%
    BMW Motorrad                   6,069        +43.4%      106,358        +2.0%
    Husqvarna Motorcycles          1,267         -4.7%       10,751       +15.7%


The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles  and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

http://www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

If you have any queries, please contact:
Corporate Communications

[email protected], Business and Finance Communications
Telephone: +49-89-382-35617, Fax: +49-89-382-35617

[email protected], Business and Finance Communications
Telephone: +49-89-382-24118, Fax: +49-89-382-24418

Media website: http://www.press.bmwgroup.com
e-mail: [email protected]

SOURCE BMW Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...