Welcome!

API Journal Authors: Elizabeth White, Liz McMillan, David Balaban, Kevin Benedict, Anders Wallgren

News Feed Item

Samsung Highlights Innovations in Mobile Experiences Driven by Components, in CES Keynote

Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, today redefined the story of consumer electronics from its perspective beneath the surface of mobile devices at the 2013 International CES keynote address.

Dr. Stephen Woo, president of System LSI Business, Device Solutions Division, Samsung Electronics, shared the company’s vision of “Mobilizing Possibility,” highlighting the role of components as the engine behind innovation across the mobile landscape. The keynote event illustrated possibilities that Samsung envisions offering through its component solutions, and introduced new products that will herald such expectations.

“We believe the right component DNA drives the discovery of what’s possible,” said Woo. “Components are building blocks—the foundations on which devices are built. We at Samsung’s component solutions are creating new, game-changing components across all aspects of devices.”

Guests from partnering companies, such as Warren East, chief executive officer, ARM; Eric Rudder, chief technical strategy officer, Microsoft; Trevor Schick, senior vice president, enterprise group supply chain procurement, HP; and Glenn Roland, vice president and head of new platforms and OEM, EA; also took part in the event, echoing Samsung’s mission to offer breakthrough products and create shared value (CSV) for both manufacturers and end-users.

Woo opened by presenting Samsung’s goal for Mobilizing Possibility that takes big ideas off the drawing board and brings them to life for end-users, especially in the areas of processing performance, energy-efficient memory solutions and display technology. He emphasized that the limitless possibilities presented by consumer electronics will be based on component innovations by the company.

Processing Power

The first of Samsung’s new products announced at the keynote was the Exynos 5 Octa, the world’s first mobile application processor to implement the ARM® big.LITTLE™ processing technology based on the Cortex™-A15 CPU. Following the Exynos 5 Dual, which is already on board of market-leading products such as the Google Chromebook and Nexus 10, the successor is the newest addition to the Exynos family of application processors.

“The new Exynos 5 Octa introduces a whole new concept in processing architecture…designed for high-end smartphones and tablets,” said Woo. “When you want multiple applications to perform at their best, you want the best application processor currently available—the Exynos 5 Octa.”

To expand on the big.LITTLE concept, Warren East, chief executive officer, ARM, joined Woo on stage and introduced the new technology that has just become available in silicon through the Exynos 5 Octa. Housing a total of eight cores to draw from—four powerful Cortex-A15™ processors to handle processing-intense tasks along with four additional Cortex-A7™ cores for lighter workloads—the application processor offers maximum performance and up to 70 percent higher energy efficiency compared to the previous quad-core Exynos.

Glenn Roland, vice president and head of new platforms and OEM, EA, helped Woo demonstrate the processing power of the Exynos 5 Octa by showing off one of EA’s latest 3D racing games, Need for Speed™ Most Wanted. Atop the reference device, the application processor delivered an elevated real-life gaming experience within the mobile platform, rendering stunning graphics performance and real-time response speed.

Green Memory Capabilities

As advanced processing power on mobile devices accelerates easier data creation by the masses, the mobile experience will increasingly become more dependent upon datacenters largely responsible for the proliferating data traffic. Growing in size and capacity, IT systems face challenges both in performance and power savings to secure sustainability moving forward. Memory devices, the main products for servers that make up these datacenters, can deliver substantial gains by adopting cutting-edge technology available from Samsung.

Woo pointed out that managing the power consumption in these datacenters have become crucial and that Samsung’s green memory solutions with solid state drives (SSD) and advanced DRAM (dynamic random access memory) are addressing this key issue with their powerful, yet energy-efficient processing capabilities. Compared to traditional datacenters that incorporate hard disk drives (HDD), server and storage solutions equipped with green memory pull the data processing speeds up six-fold while operating with 26 percent less electricity.

Display Technology

As components on the surface that interact directly with users, display solutions bring the technology advancements to life and make them tangible through the device interface. Woo presented the future possibilities of Samsung’s displays along with Brian Berkeley, senior vice president of Samsung Display. While crystal-clear picture qualities become a reality, the two Samsung speakers were pleased to share that the innovations do not sacrifice energy efficiency.

Woo and Berkeley described the 10.1-inch liquid crystal display (LCD) panel that is currently adopted by the Nexus 10. With a 2560x1600 resolution and 300 pixels per inch (ppi), the panel renders stunning picture qualities while consuming only 75 percent of the energy used in previous display solutions.

Using Samsung’s energy-efficient green LCD technology, the company is currently developing a 10.1-inch model that would lower power consumption even further by 25 percent, while offering equal resolution qualities as its predecessor.

Prototypes and real-life scenarios for Samsung’s line of flexible organic light emitting diode (OLED) displays were also showcased, promising various mobile application opportunities for consumer electronics manufacturers. Dubbed “YOUM,” the flexible display line-up uses extremely thin plastic instead of glass, making it bendable and virtually “unbreakable.” Berkeley featured a smartphone prototype equipped with a curved edge that showed contiguous content along the side of the device.

“Our team was able to make a high-resolution display on extremely thin plastic instead of glass, so it won’t break even if it’s dropped,” said Berkeley. “This new form factor will really begin to change how people interact with their devices, opening up new lifestyle possibilities ... [and] allow our partners to create a whole new ecosystem of devices.”

One of Samsung’s partners that bring the company’s state-of-the-art components together is Microsoft, adding more layers of value to the final product with its software solutions, devices and services. Eric Rudder, chief technical strategy officer, Microsoft, took the complete ATIV family of devices as an example through which Samsung’s component solutions and Windows 8 together present new potential in user interfaces. Rudder reported that Microsoft Research has been continuing its work on next-generation display technologies, enabling new modes of human-computer interaction.

Possibility for All

Creating a better world with its resources is one of Samsung’s core values. Samsung’s flagship corporate social responsibility initiative, Samsung Hope for Children, was launched in this spirit, through which the company provides its products, expertise and financial support to tackle the needs of children around the world for education and healthcare. Woo emphasized that Samsung’s innovation in components share the same thread as a driver that truly mobilizes possibility without boundaries or barriers.

“When [Samsung’s] technologies harmonize, amazing things happen. Advances in components are giving rise to a whole new era of possibility,” said Woo. “At Samsung, we are passionate about Mobilizing Possibility. Not just for the privileged few, but possibility for all.”

For more information about Samsung’s 2013 International CES keynote, visit www.samsung.com/2013ceskeynote or www.samsungces.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

*****

Samsung and the stylized Samsung design are trademarks and service marks of Samsung Electronics Co., Ltd. Other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...