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API Journal Authors: William Schmarzo, Rishi Bhargava, Pat Romanski, Elizabeth White, Kevin Benedict

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Technology Experts in Higher Education and the Enterprise Share How They Use Video to Achieve Greater Success in Sonic Foundry’s Webinar Series

More than 180 leaders in higher education and the enterprise have contributed to an online video library of industry and technical expertise via a free educational webinar series from Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for video management and academic, enterprise and event webcasting. Among the featured brands are NASA, Clemson University, Northwestern University, Penn State, Cal State Fullerton, EDUCAUSE, Energy Center of Wisconsin, Russell Investments and Hunter Douglas.

As part of the company’s video best practices and thought-leadership series, Sonic Foundry streamed more than 20 live webinars in 2012 alone with its Mediasite platform, garnering more than 16,100 live and on-demand views. Since the series began in 2007 more than 180 webinars, with more than 132,500 views to date, have been streamed live. To watch any of the webinars on-demand from your computer or mobile device visit www.sonicfoundry.com/knowledge-center/webcasts. Webinars can be filtered by industry, webcasting solution and keyword.

“When we established our best practice webinar series, the intent was to share case studies and practical tips on how to best use webcasting in classrooms, boardrooms, training rooms and conferences. What has emerged is more than a guide for integrating video into the enterprise and academics. It’s a dynamic library of ideas and real-world applications that push the boundaries of where video can take us as we, along with our customers, continually identify new ways to use the power of video to bridge time and distance to achieve greater success,” said Rob Lipps, executive vice president of Sonic Foundry.

Sonic Foundry’s next live webinars will take place on January 15: “Embracing the Opportunities of BYOD in Higher Education Classroom AV Design,” from 11 a.m. to 11:45 a.m. Central and “Embracing the Opportunities of BYOD in Enterprise AV Design” from 1 p.m. to 1:45 p.m. Bill Nattress, a certified technology specialist in design and installation with Shen Milsom & Wilke, will discuss challenges and opportunities for AV and IT leaders in higher education and the enterprise who are rethinking their strategies in order to meet the collaborative needs of anytime, anywhere access that consumer-based, technology-enhanced learning provides. To register for these webinars, visit www.sonicfoundry.com/BYODinEducationWebcast and www.sonicfoundry.com/BYODinEnterpriseWebcast.

Sonic Foundry’s most watched webinars from 2012 in higher education, the events industry and the enterprise include:

Higher Education
1.   A Practical Response to Massive Open Online Courses (MOOCS)
2. And We’re Live: What You Need to Know About Live Webcasting and Lecture Capture
3. The Future of Video in Education: A Vision of Your Campus in 2013 and Beyond
 
Events
1. The Many Flavors of Hybrid Events
2. Behind the Black Curtain: 10 Secrets for Producing Your Best Hybrid Event
3. How to Market Your Online Event
 
Enterprise
1. Copyright Basics for Online Presentations
2. How to Produce Big Webcasts with Small Crews
3. The Future of Video in the Enterprise: A Vision for 2013 and Beyond
 

Look for another full slate of webinars with industry leaders this year.

Trusted by more than 2,500 customers worldwide in education, business and government, the Mediasite webcasting and video content management system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand streaming videos and rich media presentations.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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