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API Journal Authors: Pat Romanski, Liz McMillan, Christopher Keene, Rishi Bhargava, Elizabeth White

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Intel Delivers Broad Range of New Mobile Experiences

INTERNATIONAL CONSUMER ELECTRONICS SHOW – Intel Corporation executives held a press conference today to outline a plan to accelerate new mobile device experiences across the company’s growing portfolio of smartphone, tablet and Ultrabookofferings.

The announcements included a new smartphone platform for emerging markets, details on a forthcoming 22nm quad-core SoC for tablets, and more personal and intuitive Ultrabook devices in innovative convertible designs were outlined by Mike Bell, vice president and general manager of the Mobile and Communications Group, and Kirk Skaugen, vice president and general manager of the PC Client Group at Intel.

“The best of Intel is coming to a mobile device near you,” said Skaugen. “We are set to deliver the biggest increase in battery efficiency in Intel’s history with 4th generation Intel® Coreprocessors, while adding broad new human interfaces to computing devices through touch, voice, facial recognition, and gesture-based interactions. We’re also significantly extending the performance and power savings in Atomprocessors as we accelerate our mobile offerings in an unprecedented fashion in 2013.”

Intel Inside® Smartphones

Building on the progress first detailed a year ago at CES, Intel unveiled a new low-power Atomprocessor-based platform (formerly "Lexington") and smartphone reference design, targeted at the value smartphone market segment, which industry sources predict could reach 500 million units by 2015. Customers announcing support for the platform include Acer*, Lava International* and Safaricom*.

The new platform brings Intel’s classic product strengths to this fast-growing smartphone market segment, including impressive performance for quick Web browsing, and a great multimedia and Android1 applications experience.

“The addition of the low-power Atom platform enables Intel to address new market segments and further rounds out our expanding portfolio of smartphone offerings,” said Bell. “We believe the experience that comes with Intel Inside will be a welcomed choice by first-time buyers in emerging markets, as well as with our customers who can deploy more cost-conscious devices without sacrificing device performance or user experience.”

The new value offering includes many high-end features including the Intel Atom processor Z2420 with Intel Hyper-Threading Technology that can achieve speeds of 1.2 GHz, 1080p hardware-accelerated encode/decode, and support for up to two cameras delivering advanced imaging capabilities, including burst mode that allows people to capture seven pictures in less than a second in 5-megapixel quality. The platform also includes the Intel XMM 6265 HSPA+ modem that offers Dual Sim/Dual Standby capability for cost-conscious consumers.

Bell also highlighted the forthcoming Intel Atom Z2580 processor platform (formerly "Clover Trail+") targeted at performance and mainstream smartphones. The platform includes a dual core Atom processor with Intel Hyper-Threading Technology, and also features a dual-core graphics engine. He said the new platform will deliver up to two times the performance benefits over Intel’s current-generation solution (Intel Atom processor Z2460 platform), while also offering competitive power and battery life.

Tablet Roadmap Expanded with upcoming Quad-Core Intel® Atom™ Processor

Speaking to a robust product roadmap and growing ecosystem of tablet and tablet convertible devices running on Intel technology, Bell reinforced the wide range of tablet designs based on the Atom Processor Z2760 running Windows2 8 now on shelves and online from OEMs such as Acer*, ASUS*, Dell*, Fujitsu*, HP*, Lenovo*, LG* and Samsung*. More tablet designs are scheduled to ship over the coming weeks. Enabling a mobile, connected and full Windows2* 8 experience, the Atom platform boasts all-day battery life and is more power- efficient than competitive offerings.

He also unveiled details about the company’s next-generation 22nm Atom SoC, codenamed "Bay Trail," which is already booting and scheduled to be available for holiday 2013. The first quad-core Atom SoC will be the most powerful Atom processor to date, delivering more than two times the computing performance of Intel’s current generation tablet offering. It will also include new improved integrated security offerings. These improvements will enable new experiences for business and personal use in devices as thin as 8mm that have all-day battery life and weeks of standby, all at lower prices.

“With Bay Trail we will build on the work done with our current SoC development and accelerate very quickly by leveraging Intel’s core computing strengths,” Bell said. “We will take advantage of the tremendous software assets and expertise at our disposal to deliver the best products with best-in-class user experiences.”

Low Power Fuels Ultrabook Innovation

Since mid-2011, Intel has led the industry in enabling Ultrabook devices aimed at providing new, richer mobile computing experiences in thin, elegant and increasingly convertible and detachable designs. To enable these innovative designs, Intel announced last September that it added a new line of processors to its forthcoming 4th generation Intel Core processor family targeted at about 10 watt design power, while still delivering the excellent performance people want and need.

Skaugen announced today that the company is bringing the low-power line of processors into its existing 3rd generation Intel Core processor family. Available now, these chips will operate as low as 7 watts, allowing manufacturers greater flexibility in thinner, lighter convertible designs. Currently there are more than a dozen designs in development based on this new low-power offering and they are expected to enable a full PC experience in innovative mobile form factors including tablets and Ultrabook convertibles. The Lenovo IdeaPad Yoga* 11S Ultrabook and a future Ultrabook detachable from Acer will be among the first to market this spring based on the new Intel processors and were demonstrated by Skaugen on stage.

The 4th generation Intel Core processor family enables true all-day battery life -- representing the most significant battery life capability improvement in Intel history. Skaugen disclosed that new systems are expected to deliver up to 9 hours of continuous battery life, freeing people from some of the wires and bulky power bricks typically toted around.

“The 4th generation Core processors are the first Intel chips built from the ground up with the Ultrabook in mind,” Skaugen said. “We expect the tremendous advancements in lower-power Core processors, and the significant ramp of touch-based systems will lead to a significant new wave of convertible Ultrabooks and tablets that are thinner, lighter and, at the same time, have the performance required for more human-like interaction such as touch, voice and gesture controls.”

To demonstrate the impact of the 4th generation Intel Core processor family, Skaugen showed a new form factor Ultrabook detachable reference design (codenamed "North Cape") that converts into a 10mm tablet and can run on battery for up to 13 hours while docked.

Advancements made in the way consumers will interact with their computing devices were also demonstrated, including natural and more immersive interaction experiences using a 3-D depth camera. Intel showed applications running on an Ultrabook in which objects can be manipulated naturally with free movements of the hands, fingers, face and voice. One application that was demonstrated can be used for enabling new and immersive video collaboration and blogging experiences. These were all enabled using the Intel® Perceptual Computing SDK Beta. This year, Intel expects more Ultrabooks and all-in-one (AIO) systems to offer applications for voice control (Dragon Assistant*) and facial recognition (Fast Access*) for convenience and freedom from passwords.

Bringing Back “Family Night”

During the event, Skaugen also demonstrated new adaptive AIO systems that have a battery built into the screen and can be picked up and easily moved around the home or office as needed. Adaptive AIOs are high-performance computers with large touch-enabled screens that can be used as a multi-user touch gaming system, or as an interactive art creation device, as well as for many other shared, in-person experiences. Simply put, these devices will help bring “game night” back to its roots through shared experiences where families and friends gather around the system to interact, play and have fun.

Intel also continues to drive access to content on Intel-based devices by working with video service providers around the globe such as Comcast and Bouygues Telecom to create television experiences that will allow customers to view live and on-demand pay TV content. Intel is collaborating with Comcast to bring the XFINITY* TV experience to multiple screens in the home including Ultrabook devices, and Intel-based AIO PCs and tablets.

This experience is made possible by the Intel® Puma™ 6MG-based XG5 multi-screen video gateway developed by ARRIS. This new category of devices allows any screen in the home to access live and on-demand entertainment premium content. Intel is also working with Bouygues Telecom to bring customers in France the Bbox* TV experience to these same Intel-based devices. Consumers will experience both live TV and video on demand anywhere on the Bouygues Telecom network.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

Intel, Atom, Core and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

*Other names and brands may be claimed as the property of others

1 Android is a trademark of Google Inc.

2 Windows is a registered trademark of Microsoft Corporation in the United States and other countries.

3 4th Generation Intel Core processors provide 3-5 hours of additional battery life when compared to 3rd Generation Intel Core processors, based on measurement of 1080p HD video playback.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

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