COSTA MESA, CA -- (Marketwire) -- 01/07/13 -- Vitamin Blue, Inc. (OTCQB: VTMB) announced today that its year over year sales have increased by more than 25%. This was in line with Company goals of growing sales while minimizing cost of sales. The increase in sales revenue sets up for a healthy 2013 for the company.

"We are very excited about our yearly growth numbers as it is a validation in our commitment to look for very cost effective ways to grow sales and profits," said Frank Ornelas, President of Vitamin Blue. "This shows we are on the right track by growing our online presence through our website and other distribution channels."

The Global Surfing Industry is estimated to reach $13.2 Billion by 2017, according to a new report by Global Industry Analysts, Inc.
(http://news.yahoo.com/global-surfing-market-reach-13-2-billion-2017-150245413.html)

About Vitamin Blue, Inc. (www.vitaminblue.com):
Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and non-durables industry.

Forward Looking Statements:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward-looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.

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