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API Journal Authors: Hovhannes Avoyan, Lori MacVittie, Pat Romanski, Liz McMillan, Elizabeth White

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2013 CES deutlich stärker in sozialen Medien beworben

Die Consumer Electronics Association® (CEA) gab heute bekannt, dass ihre Präsenz in sozialen Medien bei der 2013 International CES® größer als je zuvor sein werde. Zu den Hauptplattformen gehören dabei Twitter, Facebook, Google+ und Instagram. Im Rahmen der Fachmesse veranstaltete Wettbewerbe und Social Media Events bieten den Teilnehmer in beispielloser Weise Informationen und Einbindung. Die CEA besitzt und produziert die 2013 CES, die weltweit größte jährliche Innovationsveranstaltung, die vom 8.-11. Januar in Las Vegas stattfindet.

Messebesucher haben die Möglichkeit, ständig mit den neuesten Nachrichten, Informationen und Updates von der Messe auf dem Laufenden gehalten zu werden, indem sie die offizielle 2013 CES Mobile App herunterladen und die nachstehenden offiziellen CES Social Media Accounts verfolgen:

  • Twitter: Finden Sie die neuesten Nachrichten, Informationen und Updates von der Messe auf Twitter unter @IntlCES. Beteiligen Sie sich am Informationsaustausch und tweeten Sie Ihre Bilder, Anmerkungen und Beobachtungen mit dem offiziellen Hashtag #2013CES.
  • Facebook: Facebook.com/InternationalCES wird während der gesamten Messe ständig mit Bildern und Videos vom Messegelände aktualisiert. Schauen Sie sich die täglichen Fotozusammenfassungen von der Messe an.
  • Google +: Auf der Google+-Seite der CES finden Sie während der Messe Updates, Informationen, exklusive Inhalte und Treffpunkte. Verwenden Sie den Hashtag #2013CES, um sich am Gespräch zu beteiligen.
  • Instagram: Werfen Sie einen Blick auf den neuen Instagram-Feed unter @IntlCES, der vor, während und nach der Messe gemachte Fotos bietet.

Messebesucher, die die CES-Angebote auf sozialen Medien nutzen, sind nicht nur immer auf dem neuesten Stand, sie können auch Preise gewinnen und bei Wettbewerben mitmachen. Mit Explore the Floor können Messebesucher Punkte sammeln, indem sie sich mittels Foursquare oder der Check-in App von Facebook in Bereichen oder bei Veranstaltungen auf dem Messegelände anmelden. Am Ende eines jeden Tags erhält der Besucher mit den meisten Punkten eine Geschenkkarte im Wert von 150 US-Dollar, die in Restaurants in Las Vegas eingelöst werden kann, und nach Messeabschluss erhält der Besucher mit der höchsten Gesamtpunktzahl eine Visa-Geschenkkarte im Wert von 500 US-Dollar. Wenn Sie die den offiziellen Hashtag (#2013CES) auf Instagram-Fotos verwenden, können Sie eine Geschenkkarte gewinnen, die an jedem Messeabend verlost wird.

Denken Sie daran, die Social Media Events des CES Social Media Teams zu erkunden. Treffen Sie das Team bei der Social Hour von 16—18 Uhr am Mittwoch, den 9. Januar in der V Bar im The Venetian, bei der Geschenke ausgegeben werden und über soziale Medien gesprochen wird. Das CES Social Media Team veranstaltet am Donnerstag, den 10. Januar auch einen Instawalk von 14-15 Uhr. Die Instawalk-Gruppe trifft sich am Social Media Command Center (LVCC, Nordhalle, Stand 4906) und begeht zusammen das Messegelände. Dabei werden Fotos gemacht und auf Instagram mit dem Hashtag #2013CES hochgeladen..

Zum ersten Mal besteht die Möglichkeit, das Social Media Command Center zu besuchen. Mithilfe des Marketing Cloud-Dienstes von salesforce.com als Überwachungs- und Kontaktlösung werden Daten rund um die CES in Echtzeit betrachtet, Schlüsse gezogen, Messzahlen und demografische Daten mitgeteilt und die beliebtesten Tweets veröffentlicht. Darüber hinaus können Teilnehmer ihre Konversationen in Echtzeit auf eigens eingerichteten Twitter- und Chatter-Towers verfolgen.

Das offizielle Blog der CEA, Digital Dialogue, wird regelmäßig mit Posts von CEA-Mitarbeitern und Gast-Bloggern zu Themen rund um die 2013 CES aktualisiert. Die CEA fördert interaktive Diskussionen und den Austausch über soziale Medien. Exklusive Fotos und Videos, die bei den Vorbereitungen und während der 2013 CES aufgenommen wurden, können auf dem CES YouTube-Kanal angesehen werden. Oder werfen Sie einen Blick auf den International CES-Fotostream auf Flickr.

Hinweis für Redakteure: Der offizielle Name der globalen Technologieveranstaltung ist “International CES”. In nachfolgenden Bezugnahmen auf die Messe kann diese verkürzt als “CES” bezeichnet werden. Bitte verwenden Sie nicht “Consumer Electronics Show” für die Fachmesse International CES.

Über CEA:

Die Consumer Electronics Association (CEA) ist der prominenteste Wirtschaftsverband, der sich für die Wachstumsförderung innerhalb der US-Verbraucherelektronikbranche mit ihrem Marktvolumen von 206 Milliarden US-Dollar einsetzt. Mehr als 2.000 Unternehmen genießen die Vorteile der Mitgliedschaft in der CEA, darunter legislative Interessenvertretung, Marktstudien, technische Ausbildungsangebote, Branchenwerbung, die Entwicklung von Branchenstandards sowie die Pflege geschäftlicher und strategischer Beziehungen. Darüber hinaus besitzt und produziert die CEA die Fachmesse International CES - The Global Stage for Innovation. Alle Gewinne der CES fließen in die Branchendienste der CEA zurück. Die Online-Präsenz der CEA finden Sie unter: www.CE.org und www.DeclareInnovation.com. Folgen Sie CES unter www.CESweb.org und in sozialen Medien: http://facebook.com/InternationalCES, http://twitter.com/IntlCES, http://blog.ce.org/.

KÜNFTIGE VERANSTALTUNGEN

  • 2013 International CES
    8.-11. Januar 2013, Las Vegas, Nevada
  • Economic Retreat
    8.-10. März 2013, Snowmass, Colorado

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

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