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API Journal Authors: Elizabeth White, Liz McMillan, Carmen Gonzalez, Pat Romanski, Flint Brenton

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SingleFeed® and mShopper® Make It Easier for Retailers to Reach More Online & Mobile Shoppers

SingleFeed and mShopper today announced a new partnership that provides retailers with a one-stop-shop for delivering their products to the leading comparison shopping websites and creating their own mobile-optimized shopping website (mStore®). The combined service offering enables merchants to get their products seen and sold wherever people are shopping—either online or on mobile devices.

“Many SMBs realize they are missing a huge opportunity but do nothing because they think they can’t afford a mobile solution,” says SingleFeed CEO Mike Effle. “Now they can be mobile ready in just a couple of days using the same data feed they send to SingleFeed for optimization across our other marketing channels.”

Faced with the prospect of considerable time and money needed to mobilize their eCommerce websites, many retailers have been reluctant to make the move. Four out of five consumers use their smartphones to shop, according to a comScore study released in September, so retailers must either find a way or watch mobile shoppers go to their competitors.

Effle added, “From SingleFeed’s data, mShopper automatically generates a conversion-focused, mobile-friendly mStore. We’ve taken a huge ‘to-do’ for e-retailers in 2013—the need to optimize their site for phones and drive more mobile sales—and simplified it considerably.”

Company officials described how retailers can now use a single product feed to provide three revenue-generating benefits. First, the feed will be optimized by SingleFeed’s advanced technology and distributed daily to more than 35 leading comparison shopping websites (e.g., Google Shopping, PriceGrabber).

Second, the feed will automatically create and maintain a mobile-optimized mStore that integrates with any e-commerce site. Third, the feed will power a SMS (text messaging) program allowing retailers to easily promote products to mobile shoppers and drive them back to the mStore for a sale.

“SingleFeed is perfect for us since mShopper is the only m-commerce solution powered by data feeds, and SingleFeed is a certified Google Shopping partner,” explained mShopper CEO David Gould. “Our mStores are only as good as the data that powers them, and SingleFeed is expert at getting the best product information to the most interested shoppers across the web.”

Gould continued, “Like SingleFeed, we strive to increase revenue for our clients. Now, not only can we improve their mobile conversion rate immediately when they launch an mStore, we can also help them expand their reach with the most sophisticated online shoppers. All in one easy step.”

KitchenKrafts.com is one such SingleFeed retailer who used its data feed to create an mStore. “We entered our SingleFeed credentials into the mShopper platform and our mStore was automatically created,” commented KitchenKrafts CEO Dean Sorensen. “We keep just one feed updated, and both our shopping engines and our mobile store remain updated and selling.”

A company spokesperson added that retailers who use both services will only pay for one if they sign up by the end of January 2013.

About SingleFeed

SingleFeed (www.singlefeed.com), a Google Shopping Partner for data feed management, enables retailers to easily reach millions of online consumers through the top comparison shopping engines—managing sales wherever they occur through a single interface and a single product feed. SingleFeed provides full marketing automation across all its CSE channels. The company is headquartered in San Mateo, CA along with Vendio (www.vendio.com), its parent.

About mShopper

mShopper (www.mShopper.com) has helped retailers sell to mobile shoppers since 2007. The company’s easy-to-use software lets retailers create a customized, feature-packed mobile commerce website that can integrate with any e-commerce site, with no IT needed. The platform includes patent-pending tools to build a mobile subscriber database, send deals via text message, promote deals-of-the-day, and drive traffic from current and new shoppers. See MSNBC’s review of the platform on mShopper.com.

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