Welcome!

Cognitive Computing Authors: Karthick Viswanathan, Liz McMillan, Kevin Benedict, Elizabeth White, Jason Bloomberg

News Feed Item

Rich Gorman, Reputation Changer Blogger: Online Reputation Management Moving to Next Level

Online Reputation Management Has Begun to Reach an Entirely New Plane of Visibility and Esteem -- a Development That Has Warranted the Attention of Rich Gorman, Reputation Changer Blogger

NEW YORK, NY -- (Marketwire) -- 01/03/13 -- According to a recent article from Search Engine Watch, online reputation management -- also called search engine reputation management -- "is reaching the next level" of prominence, visibility, and esteem. Indeed, the article notes that online reputation management has matured a great deal since the industry's fledgling days, and the online reputation management companies of 2013 offer a range of high-class, high-profile services to a variety of clients, including both corporate brands and individuals. The article has won the attention of Rich Gorman, Reputation Changer blogger and direct response marketing pioneer. Gorman has weighed in on the Search Engine Watch article with a new statement to the press, reflecting on just how far the online reputation management industry has come.

"There was a time when, as an industry, online reputation management was viewed as a scrappy upstart, or perhaps simply as a novelty, a passing fad in an ever-changing online landscape," comments Gorman. "Over the years, however, online reputation management has proven its staying power. The industry has reached a point of real maturation, and with it has come more widespread and mainstream acceptance."

The article in Search Engine Watch notes that, in its earliest days, online reputation management was largely concerned with clearing search engine results pages of unwanted listings; businesses faced with bad reviews, or politicians swamped in scandal, could enlist online reputation management agencies to push those unflattering listings off the first page of a Google, Yahoo, or Bing search. "That is still how many reputation management neophytes view the industry," Gorman offers. As the article makes clear, however, the services rendered by online reputation management firms are much more varied than this narrow definition might suggest.

"What this article makes clear is that online reputation management unites many different disciplines, with the goal of providing many different services," explains Gorman. "It is not just about using search engine optimization to suppress unwanted Google listings. Nowadays, it is also about using the best practices of PR marketing and content marketing to help establish a brand's online presence as positive and strong."

Brand enhancement is just one of the many online reputation management services listed in the Search Engine Watch article. The article notes that online reputation management firms can also be implemented in political lobbying campaigns. Additionally, an online reputation management firm can engage in both search engine results page "cleansing" and "claiming." "Whether a client wants to see certain listings removed from the first page of Google, or simply to get proactive in putting desirable content front and center, an online reputation management firm like Reputation Changer can do it," offers Gorman.

One of the article's primary points is that online reputation management has blurred the lines between traditional SEO and PR marketing. "This is very true," says Gorman. "An online reputation management firm relies on SEO tools to deliver successful search engine rankings, but this industry is not just about rankings. It is also about telling the client's story -- and as such, we depend on PR tactics and content marketing strategies to help position the client as positive and desirable in the public's eye."

At the end of the day, an online reputation management firm exists not to monkey around with search engine results, but to help clients build a narrative. "Whether the client is an individual, a Fortune 500 company, a small business, or an elected official, we want to help them control the way they are portrayed on the Internet, using all of the diverse tools that are available to us," concludes Rich Gorman, Reputation Changer blogger.

ABOUT:

Rich Gorman, Reputation Changer blogger, is a long-time proponent of the online reputation defense industry, and also a pioneer in the field of direct response marketing. A serial entrepreneur, Rich Gorman has played an essential role in the formation of numerous, successful online endeavors. He is a big believer in the right of any company or individual to control the way they are presented on the Internet.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.