Welcome!

API Journal Authors: Pat Romanski, Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander

News Feed Item

Schedulicity Unveils 2013 Small Business Forecast

Service-Based Professionals to Showcase Digital Savvy in 2013

BOZEMAN, MT -- (Marketwire) -- 01/02/13 -- Schedulicity, the leader in online appointment scheduling for small businesses, issued today its small business forecast for 2013 -- a year when increased economic confidence will usher in a return to traditional marketing methods, armed with new digital tools.

With more than 27 million small businesses operating today in the United States (Source: Small Business Association), SMBs are the lifeblood of the U.S. economy. In 2013, technology will increasingly enable this valuable economic sector to focus on establishing and nurturing client relationships, while automating and streamlining essential business functions.

Jerry Nettuno, founder and CEO of Schedulicity, outlines the company's small business predictions for 2013:

Schedulicity 2013 Small Business Forecast

1. Old-fashioned customer service is once again en vogue. During the rocky economic environment of the past four years, small business owners turned to risky -- and untested -- marketing methods, such as partnering with daily deal companies, in an attempt to garner new clientele. In doing so, customer service began to take a backseat to customer acquisition. However, the overall economic growth experienced during 2012 has brought with it a shift in confidence among business owners, and in 2013, there will be a steady return to traditional, "old-fashioned" client service empowered with new digital tools. Mobile scheduling and coupons, online sentiment tracking and mobile credit card processing are just a few of the tools that will expedite non-core business functions and allow service professionals to focus 100 percent on delivering great client service.

2. Tablet / mobile-friendly websites become a must-have for small business owners. Having a web presence is no longer enough. According to a recent Web.com and Lab42 study, 84 percent of small businesses that use mobile marketing techniques report an increase in new business for their efforts. Mobile users are increasingly using smartphones and tablets to research local businesses, spelling good news for small businesses that allocate part of their 2013 marketing budgets for mobile.

3. Explosion of mobile payment services leads to lower cost and more options. Although the volume of mobile card payments surged in 2011 to reach $86.1 billion by the beginning of 2012, payment card trade journal Nilson Report estimates that approximately 20 million small businesses in the United States still don't accept debit or credit cards. With more than 100 providers of mobile-card processing services in the marketplace, the smartest players will be offering competitive pricing in order to attract this robust SMB population.

4. As SMBs become savvier with social media tools, the focus shifts from execution to ROI. Small business owners, particularly those in service-based industries, are already wise to the benefits of using social media to attract new business, engage with current customers and build brand recognition and equity. In 2013, the conversation around social media's ROI for small businesses will heat up, and small business owners will increasingly evaluate questions such as: "Should I track website visitors or blog readers? Monitor analytics on Twitter or Facebook? Track comments, re-tweets or followers?" Small businesses will focus on leveraging new tools, such as the new social media reports introduced by Google Analytics in 2012, to measure the value of their social media efforts.

5. A-commerce is the new e-commerce. In the United States, more than 70 percent of workers are employed in service-based businesses, and that number continues to grow. In recent years, the trend of small business owners turning to service-based businesses over product-based ones has been due largely to lower start-up costs, lower operational overhead and less overall risk. This trajectory is not likely to reverse itself anytime soon, firmly establishing appointment-based commerce, or A-commerce, as the trend to watch in 2013.

The 2013 forecast is the second-annual small business forecast produced by Schedulicity. Last year, the company and its founder and CEO Jerry Nettuno correctly predicted that 2012 would see an extreme contraction in the daily deal space, that social media would finally get its proportionate share of marketing dollars and that mobile functionality (including payment, location-based promotions and scheduling) would fundamentally change the way small business owners conduct business.

About Schedulicity
Schedulicity is the leading online appointment scheduling solution for small businesses. To date, 17+ million appointments have been booked through Schedulicity in more than 2,300 cities across the U.S. and Canada, facilitating more than $1.2 billion in appointment-based commerce. Schedulicity earned a prestigious DEMOgod Award at DEMO Fall 2011 for exceptional potential to thrive in the market, and was also honored by Tech Awards Circle 2011 for Best SMB Service, recognizing small to mid-sized companies that have created truly outstanding technology services. To sign up for the service or to find a service provider near you, please visit http://www.schedulicity.com or Schedulicity's Facebook page.

Press Contact:
Shayna Pilnick
Middleberg Communications
646-385-8272
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.