Click here to close now.

Welcome!

Search Authors: Lori MacVittie, Carmen Gonzalez, Pat Romanski, Liz McMillan, Elizabeth White

News Feed Item

Schedulicity Unveils 2013 Small Business Forecast

Service-Based Professionals to Showcase Digital Savvy in 2013

BOZEMAN, MT -- (Marketwire) -- 01/02/13 -- Schedulicity, the leader in online appointment scheduling for small businesses, issued today its small business forecast for 2013 -- a year when increased economic confidence will usher in a return to traditional marketing methods, armed with new digital tools.

With more than 27 million small businesses operating today in the United States (Source: Small Business Association), SMBs are the lifeblood of the U.S. economy. In 2013, technology will increasingly enable this valuable economic sector to focus on establishing and nurturing client relationships, while automating and streamlining essential business functions.

Jerry Nettuno, founder and CEO of Schedulicity, outlines the company's small business predictions for 2013:

Schedulicity 2013 Small Business Forecast

1. Old-fashioned customer service is once again en vogue. During the rocky economic environment of the past four years, small business owners turned to risky -- and untested -- marketing methods, such as partnering with daily deal companies, in an attempt to garner new clientele. In doing so, customer service began to take a backseat to customer acquisition. However, the overall economic growth experienced during 2012 has brought with it a shift in confidence among business owners, and in 2013, there will be a steady return to traditional, "old-fashioned" client service empowered with new digital tools. Mobile scheduling and coupons, online sentiment tracking and mobile credit card processing are just a few of the tools that will expedite non-core business functions and allow service professionals to focus 100 percent on delivering great client service.

2. Tablet / mobile-friendly websites become a must-have for small business owners. Having a web presence is no longer enough. According to a recent Web.com and Lab42 study, 84 percent of small businesses that use mobile marketing techniques report an increase in new business for their efforts. Mobile users are increasingly using smartphones and tablets to research local businesses, spelling good news for small businesses that allocate part of their 2013 marketing budgets for mobile.

3. Explosion of mobile payment services leads to lower cost and more options. Although the volume of mobile card payments surged in 2011 to reach $86.1 billion by the beginning of 2012, payment card trade journal Nilson Report estimates that approximately 20 million small businesses in the United States still don't accept debit or credit cards. With more than 100 providers of mobile-card processing services in the marketplace, the smartest players will be offering competitive pricing in order to attract this robust SMB population.

4. As SMBs become savvier with social media tools, the focus shifts from execution to ROI. Small business owners, particularly those in service-based industries, are already wise to the benefits of using social media to attract new business, engage with current customers and build brand recognition and equity. In 2013, the conversation around social media's ROI for small businesses will heat up, and small business owners will increasingly evaluate questions such as: "Should I track website visitors or blog readers? Monitor analytics on Twitter or Facebook? Track comments, re-tweets or followers?" Small businesses will focus on leveraging new tools, such as the new social media reports introduced by Google Analytics in 2012, to measure the value of their social media efforts.

5. A-commerce is the new e-commerce. In the United States, more than 70 percent of workers are employed in service-based businesses, and that number continues to grow. In recent years, the trend of small business owners turning to service-based businesses over product-based ones has been due largely to lower start-up costs, lower operational overhead and less overall risk. This trajectory is not likely to reverse itself anytime soon, firmly establishing appointment-based commerce, or A-commerce, as the trend to watch in 2013.

The 2013 forecast is the second-annual small business forecast produced by Schedulicity. Last year, the company and its founder and CEO Jerry Nettuno correctly predicted that 2012 would see an extreme contraction in the daily deal space, that social media would finally get its proportionate share of marketing dollars and that mobile functionality (including payment, location-based promotions and scheduling) would fundamentally change the way small business owners conduct business.

About Schedulicity
Schedulicity is the leading online appointment scheduling solution for small businesses. To date, 17+ million appointments have been booked through Schedulicity in more than 2,300 cities across the U.S. and Canada, facilitating more than $1.2 billion in appointment-based commerce. Schedulicity earned a prestigious DEMOgod Award at DEMO Fall 2011 for exceptional potential to thrive in the market, and was also honored by Tech Awards Circle 2011 for Best SMB Service, recognizing small to mid-sized companies that have created truly outstanding technology services. To sign up for the service or to find a service provider near you, please visit http://www.schedulicity.com or Schedulicity's Facebook page.

Press Contact:
Shayna Pilnick
Middleberg Communications
646-385-8272
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Cloudian, Inc., the leading provider of hybrid cloud storage solutions, today announced availability of Cloudian HyperStore 5.1 software. HyperStore 5.1 is an enhanced Amazon S3-compliant, plug-and-play hybrid cloud software solution that now features full Apache Hadoop integration. Enterprises can now transform big data into smart data by running Hadoop analytics on HyperStore software and appliances. This in-place analytics, with no need to offload data to other systems for Hadoop analyses, enables customers to derive meaningful business intelligence from their data quickly, efficiently and ...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...