Welcome!

API Journal Authors: Dana Gardner, Pat Romanski, Rishi Bhargava, Elizabeth White, Kevin Benedict

News Feed Item

Reputation Changer: Complaints on Travel Sites Can Derail a Business

Complaints on Travel Sites Can Prove Devastating to Restaurants, Hotels, and Other Businesses -- a Finding That Has Won a Comment From Reputation Changer

NEW YORK, NY -- (Marketwire) -- 01/02/13 -- According to a recent study, reported at MarketingProfs.com, online reviews and complaints matter a great deal -- especially within the travel industry. The study finds that, among those who say they are likely to travel in the coming year, three out of four consumers say they believe the reviews submitted to travel sites, by fellow travelers, to be trustworthy. For the owners of hotels, restaurants, and other businesses in the travel vertical, then, the implication is clear: Online reviews can prove make or break, as more and more travelers take those reviews seriously and use them to guide their travel plans and their purchasing decisions. The new study has won a comment from Reputation Changer, a premier reputation management agency.

Reputation Changer has issued a new press statement, responding to the article and to online review trends in particular. "More and more, consumers are coming to use the Internet to do their homework and to conduct all the research necessary for making prudent, informed purchasing decisions," says Reputation Changer CEO Cliff Stein. "This is especially true when it comes to travel. When individuals are making their travel plans, they do not want to leave anything to chance. As such, they make it a priority to consult with other travelers, and to assess the feedback provided on sites such as Travelocity and TripAdvisor, even Yelp.com."

Stein continues by noting that the implication of this is clear. "Because consumers use these online reviews to inform their travel plans, businesses live or die by what these online review sites say," he explains. "At Reputation Changer complaints and negative online reviews are taken very seriously, because in truth, a single complaint or bad review is all it takes to utterly sink a company's reputation, and with it the company's sales."

Stein says that the consequences of bad online publicity can be dire. "At Reputation Changer, complaints posted to travel review sites are seen as potentially lethal to any business," he offers. "A single bad review can have a toxic effect on your hotel, your local business, or your restaurant. It can lead to sharp declines in the number of customers who walk through your doors. It can lead to lost sales, diminished revenues, and more. In fact, Reputation Changer has seen hotels and restaurants brought to utter ruin by these online review sites."

As such, the ReputationChanger.com CEO advises that companies invest time and resources into online reputation management. "The first step is monitoring," Stein says. "Businesses need to know what is being said about them at these review sites, and to be able to respond as quickly and as decisively as possible. As such, business owners or managers should take the time to set up profiles on TripAdvisor, on Yelp, or on whatever other review sites are applicable."

Stein also says that hotels, restaurants, and other consumer-oriented businesses can solicit positive feedback. "Bad reviews can be suppressed and outshone by good ones, so one thing business owners can do is to ask their best, most loyal clients to provide some feedback at these online review sites," he says.

Additionally, businesses can enlist the services of an online reputation management agency, like the one Stein leads. "What a company like Reputation Changer can do is to help establish a business or brand as reputable and authoritative in the eyes of consumers," he explains. "This is done through suppressing bad review and online complaints, and through highlighting the positive and appealing aspects of the brand in question. Ultimately, we are committed to making our clients shine in the eyes of consumers."

ABOUT:
Reputation Changer was founded in 2009 by a group of online marketing professionals and SEO experts. The company quickly established itself as the leading online reputation management agency in the world. Delivering brand-enhancing services to businesses, brands, and individuals alike, the agency is zealous for giving companies and people control over how they are portrayed on the Web. At Reputation Changer complaints and bad reviews are suppressed, and positive online content highlighted.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.