Welcome!

Cognitive Computing Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Terry Ray

News Feed Item

Analytics Are Key to Long-term Brand Activity on Google+ says Punch Communications

LONDON, Dec. 27, 2012 /PRNewswire/ -- The introduction of analytics to Google+ pages and communities will be key in ensuring that brands continue to invest time and resource into the social network, according to integrated PR, search and social media agency Punch Communications.

Many brands are now realising the value of Google+, not only as a community platform, but also as a network where they can have conversations with their audiences that are different from those on other social networks. However, as marketing teams come under continued pressure to generate tangible results from social media activity, analytics has become increasingly important in providing the information needed to track results and highlight successes.

PR, search and social media agency Punch Communications suggests that in order to thrive as a brand engagement platform, Google+ needs to provide the analytics required by marketing teams. Rather than brands and agencies manually collecting data and reporting only on what is publicly available from Google+ pages and communities, a tool would make this process far more straightforward and free up time for marketers to spend on data analysis.

Pete Goold, managing director of PR agency Punch, said: "Over the past few years we've seen a shift in brand social media behavior. What was initially a land grab to gain more fans than the nearest competitors is now a much more focused discipline requiring tangible results and meaningful interactions with consumers.

"Analytics for social networks has become a major part of the change, and Google+ is no different. The potential of Google+ as a brand platform is clear – introducing an analytics feature for pages will be key for Google+ to continue attracting brand activity that will make the network an even more engaging environment for users in future."

Punch Communications is an integrated PR, social media and SEO agency delivering campaigns for clients based all over the world.

For more information, or for an informal chat about how Punch can help improve your digital marketing activity, please call 01858 411600, or visit www.punchcomms.com.

Contact – Keredy Andrews
Email: [email protected]
Tel: 01858 411600

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com

SOURCE Punch Communications

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of ...