Welcome!

API Journal Authors: Liz McMillan, Flint Brenton, Rishi Bhargava, Pat Romanski, Elizabeth White

News Feed Item

FitStudio By Sears Debuts Fit 15 List

Gear and Trends for Fitness-Focused New Year's Resolutions in 2013

HOFFMAN ESTATES, Ill., Dec. 26, 2012 /PRNewswire/ -- Sears, America's No. 1 fitness equipment retailer, announced today the 2013 Fit 15 list of must-have fitness gear and trends from a panel* of 15 certified fitness professionals with more than 150 years of combined experience. The first-ever list features the New Year's hottest fitness apparel, accessories, gear and equipment from top brands, including Everlast®, NordicTrack, Sole, STOTT Pilates and more. 

"Our FitStudio advisory board members selected the items on our Fit 15 list based on the biggest fitness trends we expect to see in 2013, like an increase in Boomers working out at home and the use of technology to get and stay fit," said Hugo Malan, senior vice president and president, Fitness, Sporting Goods and Toys at Sears Holdings Corp. "We are pleased to share this trend list to help individuals create and accomplish their 2013 fitness goals."

From running shoes and kettlebells to treadmills and weights, the Fit 15 list includes:

  1. FitStudio.com
  2. Masala Bhangra Hollywood Bollywood Dance Workout DVD
  3. Weider Kettlebell Set
  4. NordicTrack Deluxe Speed Jump Rope
  5. Garmin Forerunner 405 GPS Sport Watch with Heart Rate Monitor
  6. NordicTrack C1750 Pro Treadmill
  7. LifeSpan Fitness Desktop Treadmill
  8. NordicTrack Folding Mini Trampoline
  9. Everlast® Women's Streamline Fitness Hoodie
  10. New Balance Women's Athletic Shoes
  11. Sole E35 Elliptical
  12. SPRI Xertube Resistance Bands
  13. STOTT PILATES® SPX™ Reformer Package
  14. NordicTrack E 14.5 Elliptical Machine
  15. Weider PowerSwitch 100 lb. Weight Set

2013 Fitness Trend: Your Next Personal Trainer will be Online
Customized, in-person fitness guidance is no longer a must-have. Expert advice is now available with the touch of a button. Apps, social media channels and specialized websites like FitStudio.com offer workout programs, diet and nutrition advice and community forums to arm people with the tools they need to live a fit life.

2013 Fitness Trend: What's New is Now
In 2012, dancing as part of a cardiovascular exercise exploded onto the fitness scene in the form of Zumba. This year's new moves come from Masala Bhangra, a high energy Indian-style dance workout. Ethnic dance workouts are flirty, fun and different than standard cardiovascular exercise. Additionally, kettlebells are making a comeback and quickly becoming one of the most popular pieces of gear because they activate dozens of muscles at once during use. They are extremely versatile, deliver results and take up minimal space.

2013 Fitness Trend: Beat Boredom, Stay Motivated with Technology
Traditionally treadmills have cup holders and cooling fans, but now many come complete with touchscreens, Internet browsing capabilities and options to adjust the firmness of the walking/running surface to simulate the feel of running outside. This type of technology is motivating more people to get on the treadmill or elliptical, according to Andrea Metcalf, author of "Naked Fitness" and FitStudio advisory board member.

"Our goal is to avoid having your treadmill or elliptical be used for hanging laundry rather than working out. Some treadmills have iFit® technology built-in so you can workout with elite trainers, or draw your own route with Google Maps™ and take on the terrain as your incline and decline adjust automatically to any route in the world," said Metcalf.

Fitness gadgets are also something people are continuing to utilize as part of a workout to help navigate, monitor heart rate and calculate speed and distance traveled.

2013 Fitness Trend: Multi-Task to Stay on Track
It is tough to fit a workout into a busy schedule and easy to make excuses to skip a workout when other obligations fill the day. Desk treadmills are being utilized more in the workplace and at home, allowing working professionals to walk while they work. Kids are also spending more time than ever playing on computers or with video games, which does not keep them very active at home, according to Alejandro Chaban, Univision and Telemundo personality, and author of "From Fatty to Hottie." By incorporating a workout into playtime with gear like a mini trampoline, kids and adults can have fun and exercise at the same time.

2013 Fitness Trend: Look the Part
There is an increasing trend for wearing brightly colored fitness apparel that can be worn to the gym, out to lunch and even to work, according to Lisa Johnson, Pilates instructor and FitStudio advisory board member.

"More and more I am seeing my clients integrate their athletic apparel into what they wear to work. I call it athletic chic and I think we will continue to see this trend throughout 2013," said Johnson.

2013 Fitness Trend: Bring the Gym Home, Space Optional
There are plenty of alternatives to staying fit at home when larger pieces of fitness equipment are not an option because of space constraints. Resistance bands and dumbbells are easy to store and are perfect for building muscle. Jump ropes are making a comeback with the increased interest in mixed martial arts-inspired workouts and they can be stored nearly anywhere.  

With the popularity of specialty workouts and the lean results they produce, people are now bringing commercial-grade equipment like Pilates reformers home, according to Rie Sakamoto, instructor trainer, Merrithew Health & Fitness.

For more information on the Fit 15, visit www.sears.com/fit15, and to become a FitStudio member, visit www.fitstudio.com. To browse the eFitness digital catalog, visit www.sears.com/GetFit. For the latest Sears fitness news and tips, "Like" the brand on Facebook and "Follow" it on Twitter.

Members of the Shop Your Way program can join the conversation about Fit 15 on www.shopyourway.com. From the Fit 15 page on Shop Your Way, members can add their own hot products and trends and participate in exclusive sweepstakes.

Before beginning an exercise program, always consult your doctor or qualified health practitioner and be sure to be tested for or report your current level of activity, any chest pains, joint problems, medical conditions (such as diabetes or pregnancy), breathlessness, dizziness, or heart conditions. If you experience any discomfort or pain during an exercise routine, immediately cease the activity and seek the assistance of a qualified physician or health care provider.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | Facebook: http://www.facebook.com/SHCCareers.

MEDIA CONTACTS:


Brian Hanover

Kasey Salt

Sears Holdings

Zeno Group for Sears

847-286-6080

312-755-5462

[email protected]

[email protected]

*FitStudio by Sears panel members are compensated for their contributions.

 

SOURCE Sears Holdings Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...