Welcome!

Cognitive Computing Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Zakia Bouachraoui

News Feed Item

Crisis PR Mastery in the Digital Age: How to Handle Negative Fallout in Social and Online Media

Bulldog Reporter's PR University Presents a New Master Class Webinar

OAKLAND, CA -- (Marketwire) -- 12/26/12 -- If a crisis strikes an organization in social and digital media, PR professionals need a focused, confident and instant response.

In the upcoming webinar Crisis PR Mastery in the Digital Age: How to Handle Negative Fallout in Social and Online Media, a team of media relations masters will teach PR pros how to create a bullet-proof crisis management plan, incorporating the latest tactics for handling online crises and the social media fallout of any adverse situation that might strike their organization.

This exclusive PR University webinar takes place on Thursday, January 3, at 1PM EST (noon CST; 11AM MST; 10AM PST).

Featuring Trainers:

Steve Tuttle, Vice President of Communications, TASER International, Inc
Allison Steinberg, Senior Media Analyst, JetBlue Airways
Heather D. Read, Program Manager, Social Media, DuPont Public Affairs
Michael Fineman, President, Fineman PR

What PR pros will learn:

  • Managing crises 24/7/365: Why social media demands that PR pros be ready to jump into crisis mode instantly -- and what to do after the first wave of problems

  • Fighting Keyboard Cowboys: How to combat the scores of anonymous online commenters who will attack their company and their brand the minute the crisis starts

  • Social media monitoring tools: How to track simmering crises and negative online conversations before they explode into firestorms

  • Plan of attack -- why taking the time to write and test a strategic crisis plan will be worth its weight in gold once the crisis hits

  • Dark sites and stealth Web addresses: How to get ready for a digital attack by stockpiling the right online arsenal

  • How to build a rapid-response infrastructure to communicate quickly via social media at a time when speed matters most

  • Crisis Content Tips: How to create and distribute game-changing social media content in a crisis situation -- from blog posts with the latest information to YouTube videos, podcasts and more

  • SEO Matters: How to use search engine optimization to get their perspective in front of the public and press when it matters most

  • Case studies and war stories: Learn from experienced and battle-tested veterans and gain new insight into managing today's online crisis

  • How to translate some of the tried and true tactics of crisis communications -- which have worked since the Tylenol crisis of the 1980s -- into the 21st-century reality of instant communications

For more details go to the conference home page or download the PDF brochure

Bulldog Reporter's PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media -- a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2189753

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Brian Pittman
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...