Welcome!

API Journal Authors: Liz McMillan, Pat Romanski, Rishi Bhargava, Steven Lamb, Elizabeth White

News Feed Item

ReputationChanger.com Reviews Ongoing Trends Toward Fake Online Criticism

Studies Continue to Show That Online Reviews Are Tremendously Influential, but Also That These Reviews Are Often Fraudulent -- Trends That Have Won the Attention of ReputationChanger.com

NEW YORK, NY -- (Marketwire) -- 12/26/12 -- It is growing increasingly difficult to deny the supreme importance of online review sites in today's consumer landscape -- but according to a recent article from Ping Zine, online reviews are not always helpful, to consumers or to businesses. The article affirms that online reviews are increasingly powerful in shaping consumer behavior, noting that many consumers rely on review sites to guide their major purchasing decisions. At the same time, more and more consumers are coming to realize that not all online reviews can be trusted, and that fake reviews are growing more commonplace all the time. These different trends, so difficult to untangle, have won the attention of ReputationChanger.com reviews. The industry-leading online reputation management firm has commented on the article with a new statement to the press.

"This article is right in noting that, as more and more businesses begin to realize the sheer importance of online reviews, fake reviews are going to continue cluttering the online landscape," says ReputationChanger.com CEO Cliff Stein. "As such, online review sites may not be as helpful as consumers tend to think they are, simply because many of these reviews just cannot be trusted."

Stein goes on to say that the trend toward fake online reviews does not just burn consumers -- it also harms businesses. "There is a flipside to every coin, and the flipside here is that, while some businesses try to get ahead by publishing fake reviews, others find themselves on the receiving end of fake, defamatory reviews -- reviews that can prove detrimental to their success," says Stein. Indeed, the ReputationChanger.com CEO says that many businesses pay reviewers to write laudatory reviews of their own products and services, but others go on the offensive, soliciting negative reviews designed to trash competitors and badmouth rival brands.

"What this means is that, no matter how good or reputable your company is, you are not immune to the threat of negative reviews," continues Cliff Stein. "Negative reviews can happen to any company at any time, because they do not have to have any basis in reality. These negative reviews might be planted by rival companies, trying to harm your brand, or they might even be planted by your own disgruntled employees."

The Ping Zine article notes that it is precisely due to the threat of negative reviews that many companies seek to publish fake, positive reviews, but Stein says this is imprudent. "ReputationChanger.com reviews all of the available tactics in online reputation management and review suppression, and we do not recommend the fake-review approach," he says. "While good reviews can prove powerful in shaping a brand's positive online image, fake reviews tend to be transparent and ineffective."

Stein goes on to say that businesses are better off enlisting the services of an online reputation management company, like ReputationChanger.com. "We cannot prevent people from writing duplicitous or defamatory reviews, but we can help to suppress those reviews and keep them out of the public's eye," says Stein. "ReputationChanger.com can endeavor to push those negative reviews -- whether fake or otherwise -- off the first page of a Google or Bing search page, and effectively replace them with positive, brand-enhancing content."

Stein ends the statement by observing that ReputationChanger.com has provided these review suppression services to companies and brands of all shapes and sizes. "We have managed the online reputation needs of Fortune 500 brands, small business start-ups, and everything in between," he remarks.

ABOUT:
ReputationChanger.com was launched in 2009 by an elite team of online marketing and SEO professionals, and since then the company has established itself as the #1 name in online reputation monitoring and management. Delivering services to businesses, brands, and individuals alike, the agency is zealous for giving companies and people control over how they are portrayed on the Web. ReputationChanger.com has provided services to Fortune 500 companies, small businesses, individuals, and elected officials.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...