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Cognitive Computing Authors: Kevin Benedict, Liz McMillan, Elizabeth White, William Schmarzo, Pat Romanski

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Yippy, Inc. (YIPI) to Purchase HighBeam® from The Gale Group, Inc.

FT. MYERS, Fla., Dec. 24, 2012 /PRNewswire/ -- Yippy, Inc., a Nevada corporation ("Yippy" or the "Company") (OTCQX: YIPI) (www.yippy.com), announced today that the Company executed an asset purchase agreement with The Gale Group, Inc., a Delaware corporation, pursuant to which the Company has agreed to purchase all of the assets related to the HighBeam® Research and HighBeam® Business products (collectively, "HighBeam"), subject to a closing on a future date.

About HighBeam™

HighBeam Research

HighBeam Research is a premium information service built for students, instructors, researchers, professionals and others looking to gain deep knowledge on subjects of interest through partnerships with reputable publishers and content providers, many of which are not available elsewhere on the Internet.  With access to millions of articles through thousands of publications, HighBeam Research helps customers find the information they need all in one place at an affordable price.

HighBeam Business

HighBeam Business was developed with a focus on making it both faster and easier for business professionals to get relevant, high-quality information through HighBeam's own proprietary software and vast publication database, providing professionals with the tools to identify key topics and new opportunities.  HighBeam's solutions combine premium content, including detailed industry reports, company profiles, contact information and millions of articles from thousands of publications.

HighBeam Acquisition

The Company believes that an acquisition of HighBeam will reinforce Yippy's position as a research-oriented search engine and will further bolster the Company's exclusive resources by providing online access to thousands of credible, professional, published sources.

Edward Noel, the Company's Chief Executive Officer, stated, "This is an acquisition that makes sense on every level."  He continued, "Yippy wants to provide its users with the best and most trusted tools to educate themselves on the web.  With our clustering search technology and Highbeam's extensive archive, we believe this will take us to the next step in becoming the featured destination for online research and learning."

More information can be found at: www.yippy.com.  Welcome to the Cloud®.

About Yippy, Inc.

Based in Fort Myers, FL, Yippy, Inc. is a technology company specializing in the development of search, data normalization and aggregation through application service environments for consumer and enterprise markets.  Yippy's proprietary web-based product suites are deployed over cloud architecture and provide secure, redundant and maintained "Data as a Service" for businesses and education markets.  The Company also operates several online web properties and educational reference portals.  Yippy (YIPI) has been approved to trade on the OTCQX U.S., the intelligent marketplace for the best over-the-counter companies with the highest financial standards and superior information availability.  Investors can find current financial disclosure and Real-Time Level 2 quotes for the Company on www.otcqx.com.

Additional information can be found at:

Forward-Looking Statements

The information contained herein includes forward-looking statements.  These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.  You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity.  We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.  Additional information on risks and other factors that may affect the business and financial results of Yippy, Inc. can be found in the filings of Yippy, Inc. on OTC Markets OTCQX (www.otcqx.com).

Contact:

G. McMillan
1-877-YIPPY 01
Investor Relations
Info @ yippy.com

SOURCE Yippy, Inc.

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