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API Journal Authors: Liz McMillan, Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander

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On Your Marks for the Next Boxing Day Dash Game This Christmas Sale

LEICESTER, England, December 21, 2012 /PRNewswire/ --

British brand Next have created a fun website especially for mobile phones called NextBoxingDayDash.com to reward their loyal queuers. Those who use the website can enjoy exclusive Next content, including games, top tips to make the most of the sales and even in-queue challenges - all complete with prizes, of course! It's already the hottest sale on Boxing Day; now it's the hottest queue.

As you probably know, the Next Christmas Sale is hugely well known for its vast crowds of people who queue up as early as half 1 in the morning to grab brilliant bargains in everything from denim to duvet sets, lingerie to lighting and cushions to curtains. So Next would like to say thank you to their customers by providing shoppers with something fun to do while they wait, as we understand that sitting outside a shop for hours on end can become a little tedious; there are also some fantastic prizes up for grabs!

The prizes are £200, £100 and £50 gift cards to spend at next.co.uk. Perfect to spend on the new Spring / Summer Collections! Trends for women include stunning peplum dresses, printed jeans, pencil skirts and biker jackets, whilst men can enjoy modern tailoring collections and colourful casualwear. So why not register now at NextBoxingDayDash.com to get involved and maybe win yourself an extra treat for Christmas?

Packed with the hottest trends, this season Next has the best in homeware and fashion. Love what you see? To enjoy the full men's fashion collections, click onto next.co.uk for stylish new arrivals. Look out for Next on Facebook, Twitter and Pinterest for the coming ranges for Spring / Summer 2013.

Find Next on Facebook at facebook.com/nextonline
Follow on Twitter @nextofficial
Find us on Google + search +next
Follow on Pinterest pinterest.com/nextofficial
Find us on Instagram at instagram.com/nextofficial

About NEXT…

NEXT, established 1982, is a leading British brand offering stylish clothes and accessories for all the family - plus beautiful home furnishings too. Distinguished by its commitment to great design, quality and value, NEXT is today's go-to label for everything from tailoring and dresses to jeans and shoes.

NEXT's exclusive collections are now available at over 400 stores throughout the UK, ONLINE at NEXT.CO.UK and through NEXT DIRECTORY (+44-844-844-8000).

Contact:
Matt King, +44(0)116-284-3185, [email protected]
Next Group plc | Desford Road | Enderby | Leicester | LE19 4AT

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