WASHINGTON, Dec. 20, 2012 /PRNewswire-USNewswire/ -- National Organizations for Youth Safety (NOYS) and an alliance of cause-related marketing partners have agreed to work together on an expansive campaign called "Because i Care...", which promises to be one of the most significant life-saving, message disseminating, fundraising programs in the history of NOYS, all while supporting families who lost a loved one in the Sandy Hook shooting.

The "Because i Care..." youth safety campaign is built on a unique platform designed to deliver customized safety messages, through the buying and selling of fundraising gift cards, promoting gift giving as a way to increase the reach of life saving messages. When one buys a "Because i Care..." Gift Card a portion of every sale goes to national youth serving organizations, local chapters, NOYS, and now to the Sandy Hook families.

The "Because i Care..." movement utilizes social networking, as well as traditional means of communication, to spread life-saving messages about the dangers of distracted driving and other youth safety-related issues. It increases impressions and actions, which will lead to changed behaviors, and ultimately saved lives. "Because i Care..." allows one to individually, and collectively, unite on youth safety messages to a common theme, while personalizing their message to their sphere of influence.

Through this platform a special option has been developed to support the Sandy Hook families that have been so tragically impacted. By utilizing the Sandy Hook donation button, funds raised will go to those families who need our support. Only credit card processing fees will be applied to donations, no management fees. There is an option to donate $26, to honor the victims of this tragedy and account for 26 random acts of kindness. The goal is to raise $10,000 for each family that has lost a loved one.

To learn more about the "Because i Care..." campaign and to support Sandy Hook families that have lost loved ones, please visit www.bcicare.com. Safe and happy holidays!

About NOYS
National Organizations (NOYS), is a collaboration of over 70 national, youth-serving organizations, including non-profit organizations, business and industry leaders, and government agencies, with the common goal of promoting safe and healthy behaviors among our nation's' youth. www.noys.org

About "Because i Care..."
NOYS, and its new partners, Millions From One, DeLaPorte & Associates and WM Marketing, have joined forces and are 100% committed to an annual funding campaign, that will support all of the NOYS member organizations strategically and financially, aiding growth at the local, regional, national and global levels.

The "Because i Care..." campaign supports the core values of Commitment, Courage, Excellence, Humility, Integrity, Leadership, Perseverance, Respect, Responsibility, Self Control, Teamwork, and especially Compassion.

SOURCE National Organizations for Youth Safety