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Dachis Group Announces the Launch of Social Business Summit 2013

Thought Leaders, Social Marketers, and Social Business Practitioners From the World's Biggest Brands Come Together to Discuss Social Business and Data-Driven Social Marketing, Share Best Practices, and Network in a Series of Worldwide Events

AUSTIN, TX -- (Marketwire) -- 12/20/12 -- Dachis Group, a leading data-driven social marketing solutions firm, today announced the schedule for the fourth annual Social Business Summit 2013 global series, taking place in seven cities across four continents throughout 2013.

Oracle will be the exclusive sponsor of Dachis Group's Social Business Summit 2013.

The Social Business Summit 2013 global series will take place in Tokyo on February 6th, Austin on March 7th, Shanghai on April 11th, Mumbai on May 23rd, London on June 20th, Sao Paulo on July 25th, and New York on September 19th.

Over the years, Dachis Group's Social Business Summit series has become the "must attend" event for anyone interested in data-driven social marketing and social business. The series has grown significantly, expanding from one summit in 2009 to seven summits in 2013, engaging thousands of industry practitioners, senior executives, and thought leaders. Social Business Summit 2013 is a global invitation-only series that explores the most progressive ideas in data-driven social marketing and social business, fosters an ongoing dialog among participants, and engages social business and social marketing practitioners in real-time at day-long events around the globe.

"As companies have moved beyond evangelism and adoption of social in their business processes, it is incredibly exciting to meet with peers, colleagues, customers, global marketers, and world-renowned thought leaders to share ideas, exchange information, and push the boundaries of social business," said Jeffrey Dachis, Founder, Chairman, and CEO of Dachis Group. "This coming year's focus on data-driven social marketing optimization will further provide global marketers with a platform to hone in on the real world benefits of being a social business."

"We are thrilled to be the exclusive sponsor of Dachis Group's Social Business Summit 2013 series," said Oracle Senior Vice President Reggie Bradford. "Given the impressive history of the Social Business Summit series, we look forward to working with Dachis Group to help spread the word on the real-life impact social has on businesses."

Speakers from past Summits include Jeremiah Owyang from Altimeter Group, Adriana Knackfuss from The Coca-Cola Company, David Armano from Edelman Digital, Nilofer Merchant from EPAX, Bonin Bough from Kraft Foods, Melissa Lavigne-Delville from NBC Universal, Tiffany LaBanca from News Corporation, JP Rangaswami from, and many more.

To watch Summit videos, for more information on how to request an invitation, to submit a speaker request, or to request email updates, please visit

Follow @DachisGroup and #SBS2013 on Twitter for more information.

About Dachis Group
Dachis Group is a leader in data-driven social marketing solutions. Utilizing a proprietary big data analytics platform, Dachis Group helps the world's largest brands optimize their social marketing and engage@scale with their customers.

Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 30,000 brands, 100 million social accounts, and an aggregate audience of 5.2 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources on the open social web.

Dachis Group offers powerful social marketing software solutions that help the world's leading brands optimize the data, benchmarking, and insights of our big data social analytics platform along with the design, development, management, and measurement of social marketing programs to maximize their investments and engage@scale.

The company serves many of the world's leading brand marketers including Disney, Estée Lauder, US Cellular, Hewlett Packard, Kodak, Nestlé, and Nokia.

Dachis Group Social Marketing Optimization Software Solutions

Campaign Performance Monitor - Social campaigns are a part of daily life for brand managers, as they try to scale their engagement across thousands or millions of audience members. But how do you know if they're working? Dachis Group's Campaign Performance Monitor helps you understand the business impact of campaigns by correlating social programs to business outcomes.

Social Performance Monitor - As the indispensable core of every social marketer's arsenal and built on top of Dachis Group's "big data" social analytics platform, Dachis Group's Social Performance Monitor is a powerful brand-based social performance measurement, insights, and optimization solution for measuring social media's impact on brand performance.

Advocate Insight - The world's largest and most powerful brands have large numbers of people that are passionate about those brands. How do you identify them? Dachis Group's Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight also offers analytic tools for analyzing the advocate's impact and the tracking of the brand's engagement with advocates.

Employee Insight - Employee advocates are an untapped social business resource for most of the world's largest and most powerful brands. Dachis Group's Employee Insight offers advanced employee advocate identification and management features including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and echo and amplify the brand's social effort.

Social Business Index - Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of social business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

To help brands or their agencies drive success, along with its software, Dachis Group offers a set of packaged or managed solutions to help deliver ongoing reporting, provide benchmarking, analysis and insights, or simply get things started. Dachis Group also delivers custom solutions to ensure a social marketer's success in driving a meaningful return on social marketing investments.

To provide ongoing support to customers that want to engage@scale, Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in social business thought leadership, fostering ongoing dialog among participants, and engaging other social business practitioners in real-time, in-person, day-long events. Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for social marketers and social business practitioners to share ideas, best practices, and learnings from a community.

Dachis Group is hiring the best people to join the world's most advanced big data social analytics team, or to work on the most sophisticated data-driven social marketing solutions. Review job opportunities at and contact [email protected] to introduce yourself.

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

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Lara Hendrickson
Dachis Group
(512) 275-7825

Ken Bruno
The Morris + King Company
Email Contact
(212) 561-7459

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