|By Rebecca Gill||
|December 18, 2012 02:32 PM EST||
I remember landing my first real job and having my first insurance card. I was not only proud of my accomplishment; I was thrilled that I had health insurance. That may sound strange, but I did not have medical insurance for much of my childhood and for the years I was in college. Being able to go to any doctor I wanted was more than a treat. It was fantastic!
I was equally excited the first time I realized the power of the internet and I could see it had the ability it had to change the world. That may sound just as strange, but I’m fairly passionate about internet marketing, so it was a powerful and memorable day for me.
One day the two experiences collided and I realized medical professionals and websites just don’t seem to fit within the same universe. Or at least that has been my experience with our metro Detroit physicians. When I realized this disconnect, I felt deflated.
As advanced as these professionals are with healthcare and medicine, technology, and in particular internet marketing, tends to escape them. Or frighten them. I’m not quite sure. But I struggle with it, because I know there are tons of excellent health professionals who need an internet presence.
I also know there are many consumers (aka future patients) who need a solid method for researching healthcare professionals. Something tangible, that provides credible information, that tells you which physicians serve a particular practice area, where they are located and how and when you can interact with these professionals.
I haven’t come to this theory lightly. I’ve lived in the suburbs of southeast Michigan for over two decades and I haven’t met one doctor, dentist, or healthcare professional that I could say was rocking the internet. This pains me, because I believe in internet marketing and I know it can make a difference.
An Illustration of My Point
To illustrate my point, we’ll use me as an example and review my team of medical providers and their online presence.
- Family Physician – No website. Just a listing on Google Local with two reviews. One is horrible and the other is adequate. My doctor’s office is dated and the doctors themselves are close to retirement, so the lack of internet presence is not surprising. I’d love to find a new family doctor, but I’ve not had success locating one on my own. By nature I would use the internet to research available options.
- Endocrinologist – My endocrinologist, who I greatly admire, looks at me with confusion when I speak of technology. He believes no one ever uses the internet to search for potential doctors therefore he refuses to build a website. He is highly intelligent and for seven years I’ve driven 45 minutes each way to visit him every four months. Yet the only things you can locate about him on the internet are bad reviews on websites like Vitals and Heathgrades. When I refer people to him, I purposely give them all the contact information so they don’t go look for him online. I know my doctor would like more patients, but he refuses to take one step into the online world.
- Obstetrician and Gynecologist – This group is a bit different. They have a website and the team of doctors blog monthly. They not only blog, they use Facebook and they send a quarterly newsletters to patients. I can tell you the feedback on Facebook is great and I know that they do receive new clients from their blogging efforts. They were not always like this, but when I rambled about internet marketing and how it could help, they listened. I wanted this team to be a success. They are great doctors who have served me well for a decade.
- Dentist – I love my dentist. He is kind, caring, and he puts up with my neurosis. The dental offices does have a website, although it is not user friendly and it looks like a coder designed it. But at least I can find information when I need it and I have some place to send people when they ask for referrals.
- Orthodontist – My daughter’s orthodontist is also a wonderful medical provider. He has an old and outdated website that is anything but user friendly. The orthodontist is highly approachable and so willing to share his insight when you are with him in person. His website is just the opposite. When I refer people to him, I give them all the contact information so they don’t go look for a website. I know his website does not come close to projecting the quality of care available from this provider.
Are Medical Providers Afraid of Technology?
I think many doctors don’t believe in the power of search. They do not think real people search for physicians via the internet. They are wrong. Really really wrong. And even if they were a little right, patients still vet referrals out by Googling the physician’s name.
Again I come back to the fact that I would quickly switch to a new family physician if I could find one I liked in my area. My husband has been begging me to do so for two years.
Industry Best Practices and Advice for Building Medical Websites
I wondered if I was being overly critical or if just expect too much from this industry. I’m a nerd and maybe I’m wrong. People might not use the internet as much as I think. So I asked around and here is some feedback I received:
- “The content on the site should be geared for the 6th grade reading level. Rather than using words like “oncology”, use “cancer” because those are the terms people are search for and familiar with.” – Leah Luddine from TrendSetter Communications
- “People often want to do their own credibility checks. Not having a website may make someone question how long the practice has been in operation.” – Anthony Kirlew from AKA Internet Marketing
- “As a financial planner to dentists, I frequently discuss the importance and cost/benefit of various marketing proposals. I see more and more dentists using social media (primarily Facebook), some quite effectively. A surprising number of small dental practices are just now coming online with web sites, very few use e-mail communication with their patients, more use texting.” - Sharon Weaver from Mission Financial Planning, Inc.
- “Social Media is important, but can be extremely time consuming when done properly. Most clinics will not have the resources to stay active on Facebook or Twitter. We encourage our clients to have each practitioner at the office write one article a month to post on the blog and share.” - Nadeem Kassam from Connect the Doc
- “Professional websites can also build a level of trust with a potential patient early on. If a website looks dated or less professional, it can lead patients to believe that the practice is also dated, or lacks quality. By having an up to date, professional looking website doctors can build trust up front with potential patients doing research online, while also better serving their existing patients with the latest news and information from their practice.” – Mike Wilton from Plastic Surgery Studios
Along Came an Idea
A few months ago my friend Rachel came to me with an idea. She owns an internet marketing firm and she wanted to work with medical professionals to help them with internet marketing and ongoing patient communication. When she mentioned the idea of creating WordPress themes for medical websites I jumped at the chance. I thought it was a great idea. After all, I already knew the need existed and now Rachel (who I know to be excellent at what she does), wanted to get her company more involved with this industry.
So this fall my firm create three medical WordPress themes specifically designed for this niche. With Rachel’s guidance our graphic designer crafted three different theme options that were designed specifically for small medical offices like doctors, audiologist, dentists, chiropractors and the like. The WordPress themes offer an excellent solution, as they are professional looking while still being economical.
Our new WordPress themes include three different websites designs:
Any of these three themes could be used for a host of medical websites. They all have the same premise: easy of use, easy to find contact information, and social sharing options. All three themes are available for purchase in our online theme store.
Still Fearful of Launching Your Own Website?
If you like one of these themes, but you’re not quite sure if the whole DIY website thing is right for you, have no fear. If you’d like assistance setting up one of these medical website, Rachel and her team at The Inforum Network are available for assistance. They’ll not only set up your new website, they’ll also manage ongoing content creation and newsletter management.
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 07:30 PM EST Reads: 1,236
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 07:15 PM EST Reads: 1,151
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Dec. 17, 2014 06:30 PM EST Reads: 1,084
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 06:00 PM EST Reads: 1,060
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 06:00 PM EST Reads: 1,219
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Dec. 17, 2014 11:45 AM EST Reads: 1,364
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Dec. 16, 2014 11:45 PM EST Reads: 1,189
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Dec. 15, 2014 11:45 PM EST Reads: 1,576
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 15, 2014 10:30 AM EST Reads: 6,835
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
Dec. 15, 2014 10:00 AM EST Reads: 1,923
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Dec. 15, 2014 10:00 AM EST Reads: 1,577
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
Dec. 15, 2014 09:00 AM EST Reads: 1,579
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Dec. 15, 2014 09:00 AM EST Reads: 1,405
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Dec. 15, 2014 08:45 AM EST Reads: 1,994
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 15, 2014 08:15 AM EST Reads: 2,679
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Dec. 15, 2014 06:45 AM EST Reads: 2,132
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
Dec. 15, 2014 04:00 AM EST Reads: 1,370
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
Dec. 12, 2014 05:00 PM EST Reads: 1,238
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Dec. 11, 2014 06:00 PM EST Reads: 1,440
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Dec. 11, 2014 03:15 PM EST Reads: 1,910