Welcome!

Cognitive Computing Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Zakia Bouachraoui

News Feed Item

Quri Appoints Jeff Griffin as Executive Vice President of Sales and Business Development

CPG and Shopper Marketing Veteran Will Focus on Expanding Quri's Retail Measurement Service and Consumer Crowdforce

SAN FRANCISCO, CA -- (Marketwire) -- 12/18/12 -- Quri, the retail measurement service that enables real-time, in-store intelligence for brands and retailers, today announced that Jeff Griffin is joining the company as Executive Vice President of Sales and Business Development. Griffin will lead Quri's efforts to drive marketing innovation and help brand marketers and retailers create new opportunities at key shopping points. Griffin will report to Quri's co-founder and COO, John Mecklenburg.

Griffin joins Quri from HookLogic, where he was president of retail and helped e-commerce retailers drive new, media-based revenue streams. Prior to HookLogic, Griffin co-founded IPG's Shopper Sciences unit, growing the unit to a seven-figure provider of original shopper marketing insights in less than 18 months. During this time, he also drove the primary insights work for Google's Zero Moment of Truth (ZMOT) initiative and the Grocery Manufacturer Association's (GMA) Shopper Marketing 5.0 study. Prior to Shopper Sciences, Griffin helped found and build the digital place-based advertising industry during a decade with Premier Retail Networks. Griffin's CPG experience includes shopper marketing and sales management at Kellogg's, Kraft/Nabisco Foods, Coca-Cola Foods, Nestle Foods, and P&G.

"As we look to 2013, Jeff's experience will help Quri build on the momentum we created this year with our EasyShift app and foster our relationships with brands as well as shoppers," said Justin Behar, CEO for Quri. "Jeff's background in CPG, shopper marketing and e-commerce is invaluable as we continue our efforts to be the de-facto retail measurement service in shopper marketing."

"My career has been simple: I follow the shopper. When I learned about Quri's innovative approach to empower both brands and retailers with shoppers' help at the first moment of truth, I knew I wanted to be a part of this company," said Jeff Griffin. "The good we can do for branded suppliers, their retail partners, and their shoppers -- all at the true speed of retail -- is enabled by Quri's platform, and only limited by our imagination."

To date, Quri has worked with some of the world's largest and most recognized brands in the food, beverage, and personal care categories. Using Quri's iPhone app, called EasyShift, shoppers can participate in opportunities to earn extra cash at over one million locations throughout the US. Brands and retailers alike are empowered to quickly identify locations where problems and opportunities exist, gain a broad perspective of how their products are performing on shelves, and work directly with their internal teams and retail partners to immediately address any issues.

About Quri
Quri's retail measurement service connects brands and retailers to an on-demand consumer fieldforce, which provides instant, in-store visibility of products and promotions. Quri enables CPG companies and retailers to measure and optimize the exact shopper experience in real time, and also gives shoppers an opportunity to earn supplemental income. The company is based in San Francisco, CA and was built by those that brought you ShopperSciences, Ofoto and Rutberg and Company. For more information please visit: http://www.quri.com

Contact:
Alisa Davis
Nectar Communications
Email Contact
310.508.5678

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...