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API Journal Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Rishi Bhargava

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Magic Ruby to License Delivery Agent’s TV Wallet™ Transaction Engine

Delivery Agent, the leader in shopping enabled entertainment for more than 350 of the world’s leading global media brands, today announced that Magic Ruby, the infrastructure company that enables smart tablets, mobile devices and computers to become dynamic companions to the primary screen, will join the TV Wallet™ developer program and license Delivery Agent’s TV Wallet platform, and entertainment product APIs, to monetize their second screen entertainment apps through commerce.

This cross-platform licensing deal comes on the heels of the launch of the FX Sons of Anarchy App developed by Magic Ruby. The Sons of Anarchy app, now available at the App Store and Google Play, allows fans to sync in real time with the show or use the Season 4 Blu-ray Disc to shop for authentic merchandise they see on screen or licensed goods. All transactions are powered by Delivery Agent’s TV Wallet.

Magic Ruby’s technology allows consumers to further engage with entertainment content via true two-way synchronization of the main screen with the second screen. The Magic Ruby platform can synch with just about any other primary content source including broadcast, cable TV, VOD and Blu-ray media. With the integration of TV Wallet, Magic Ruby will add contextual commerce to its suite of features that includes social network integration as well as a full content management system.

Magic Ruby offers its platform on a white label basis with all features customizable. Current clients include: FX Network, Fox Home Entertainment and The Weinstein Company.

“We are excited about Magic Ruby’s second-screen product and the traction they’ve gotten in the marketplace,” said Mike Fitzsimmons, Delivery Agent CEO. “TV Wallet will add another engagement layer- and method to monetize that engagement- to their already robust platform.”

“Our platform has allowed the entertainment industry to leverage trends in concurrent TV viewing and second screen usage,” said Tom Engdahl, President and CEO of Magic Ruby. “Our licensing deal with Delivery Agent now enables us to monetize second-screen engagement on behalf of our media clients.”

Delivery Agent’s TV Wallet has processed millions of entertainment commerce transactions for longtime clients including – NBCUniversal, Twentieth Century Fox, CBS, Discovery Communications, A+E Television Networks, HBO, Showtime, UFC, New York Knicks and more.

About Magic Ruby
Second Screen Solutions, Inc.

Magic Ruby is a company dedicated to monetizing the Second Screen by integrating state-of-the-art technology into the TV viewing experience. Its mission is to enable content owners, distributors and brands to generate incremental revenue from second screen viewership. Magic Ruby's suite of products and services include immersive second screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, please visit www.magicruby.com

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBCUniversal, Twentieth Century Fox, Discovery Communications, A+E Television Networks, HBO, Showtime, and The Weinstein Company, as well as for sports organizations including the Boston Celtics, New York Knicks and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold via web, mobile and television. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

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