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Security First International Holdings, Inc. Joins AT&T as Approved Affiliate Program Partner to Support Nation-Wide Consumer Adoption

LAS VEGAS, NV -- (Marketwire) -- 12/18/12 -- Security First International Holdings, Inc. (PINKSHEETS: SCFR), a leading provider of mobile financial products and services for consumers, is extending the company's M-Cash™ mobile reload service to over 70 million active AT&T subscribers.

AT&T Android customers can now load funds to their American Express prepaid cards through the M-Cash™ service. This follows the company's recent approval as a partner of the AT&T National Affiliate Program.

The revolutionary M-Cash™ mobile reload service is available to all subscribers of the major mobile networks that currently control more than 80 percent of the wireless market. The company's M-Cash™ mobile reload service is a convenient way for consumers to securely fund prepaid reloadable cards with any Android mobile device, and is available to all American Express prepaid card holders through Google Play for a onetime charge of $4.95.

Reportedly, at the end of the second quarter of 2012, AT&T said it had 105.2 million wireless subscribers, Verizon had a total of 111.3 million wireless customers, and Sprint and T-Mobile reported 56 million and 33.2 million subscribers respectively.

"This partnership demonstrates our commitment to providing the M-Cash™ mobile reload service to the growing unbanked market nationwide," said Brian Fowler, President.

M-Cash™, mobile reload service launched in partnership with a 3rd party Bank of America Merrill Lynch ACH CashPro service provider in Q4 2012, and has since been approved as an affiliate partner with American Express and AT&T.

"We see value with these partnerships in that M-Cash™ will serve consumers with a new convenient form of loading funds from their mobile carrier bill to their American Express Prepaid Card," commented Teresa Ambroz, CEO.

About Security First Holdings International Inc. (PINKSHEETS: SCFR)
Security First International Holdings is a company focused on providing innovative financial payment products and services to consumers globally. We provide new possibilities for the mobile commerce market through technology and platforms that will create a meaningful financial impact on all consumers. Through a mobile technology that works in combination with Android devices, direct carrier billing and prepaid reloadable cards; Security First International Holdings, Inc. is re-defining the conventional application of funding sources for prepaid reloadable cards. A technology company redefining mobile shopping, Security First International Holdings, Inc. is bringing together alternative consumer financing solutions designed to create a consumer mobile shopping lifestyle that is a more connected, powerful experience. Our mission is to be the leader in innovative consumer financial products.

More information about Security First International Holdings, Inc. is available at:

This press release may contain forward-looking statements, including statements about the business plan and prospective financial condition of Security First Holdings International, Inc. The forward-looking statements are subject to risks and uncertainties, including that the parties may not complete the transaction or that when completed, the transaction might be different than presently contemplated. Readers should not place undue reliance on the forward-looking statements. Security First Holdings International, Inc. does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. In addition, any forward-looking statements regarding expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: whether Security First Holdings International, Inc. can successfully execute its operating plan; its ability to integrate acquired companies and technology; its ability to retain key employees; its ability to successfully combine product offerings and customer acceptance of combined products; general market conditions; and whether Security First Holdings International, Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

©2012 Security First International Holdings, Inc. (PINKSHEETS: SCFR). The information contained herein is subject to change without notice. The only warranties for SCFR products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. SCFR shall not be liable for technical or editorial errors or omissions contained herein.

For more information, contact: [email protected]

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