Welcome!

API Journal Authors: Elizabeth White, Cloud Best Practices Network, Liz McMillan, Rishi Bhargava, Pat Romanski

News Feed Item

L'association de King.com et Pepsi met la Turquie en effervescence

SAN FRANCISCO, LONDRES et ISTANBUL, December 18, 2012 /PRNewswire/ --

Suite à l'entrée en vigueur d'un effort de marketing conjoint, le logo de Bubble Witch Saga est visible sur 50 millions de canettes de Pepsi.

King.com, la plus importante entreprise mondiale de jeux sociaux occasionnels, a annoncé aujourd'hui le lancement en Turquie d'une campagne de marketing conjointe avec Pepsi.

Au cours des trois prochains mois, le logo de Bubble Witch Saga, l'un des jeux les plus populaires de King.com, sera visible sur 50 millions de canettes de Pepsi. Un code spécial sera inscrit sur chaque canette et bouteille de Pepsi. Lorsque saisi dans un jeu King.com, ce code permettra d'accéder gratuitement à des crédits de jeu et à des mises à niveau.

Le logo Bubble Witch Saga sera affiché à côté de celui de Pepsi sur plus de 2 millions de posters et plus de 150 000 installations de point de vente en Turquie. Des canettes avec le logo Bubble Witch Saga seront utilisées pour des spots publicitaires télévisés. La marque de King.com sera aussi affichée sur la page Facebook de Pepsi.

La Turquie est déjà un important marché pour King.com. Chaque mois, plus de 6 millions de Turcs se divertissent avec ses jeux.

Selon Alex Dale, directeur du marketing de King.com : « Nous sommes ravis de nous associer avec Pepsi en Turquie pour cette campagne de marketing. King.com et Pepsi apportent chacun à leur manière une touche d'effervescence dans un pays de 75 millions d'habitants. Les jeux conviviaux gratuits de King.com sont populaires dans le monde entier et nous espérons que les Turcs apprécieront les crédits de jeu et les mises à niveau offerts gratuitement par King.com et Pepsi. »

De son côté, Ceren Onbulak, responsable de la marque et des partenariats commerciaux chez Pepsi, ajoute : « Nous nous réjouissons de lancer ces canettes de jeu très spéciales en Turquie, par l'intermédiaire desquelles il est possible de bénéficier de crédits supplémentaires gratuits pour jouer au formidable Bubble Witch Saga. Des millions de canettes vont être distribuées au cours des trois prochains mois pour le plus grand plaisir de tous. Plus vous accumulez de codes Pepsi, plus le jeu devient intéressant ! C'est la première fois que nous utilisons une canette de jeu en Turquie. Cette campagne sera également télévisée. »

http://www.king.com

http://www.facebook.com/pepsiturkiye


À propos de King.com :

Avec 40 millions de joueurs générant plus de 3 milliards de parties chaque mois dans le monde entier, King.com est le leader mondial des jeux sociaux occasionnels. King.com propose 150 jeux exclusifs dans 12 langues par l'intermédiaire de sa plate-forme principale King.com (http://www.king.com), de dispositifs mobiles, de Google+ et de Facebook pour qui la société est un développeur Top 10. L'entreprise est le fournisseur exclusif de jeux en ligne pour des portails, des sites Web et des sociétés de médias mondiaux de premier plan. King.com possède des bureaux à Londres, Stockholm, Barcelone, Bucarest, Hambourg, Malte et San Francisco. Pour plus de renseignements, veuillez consulter http://about.king.com. Facebook® est une marque commerciale déposée de Facebook Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.