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L'association de King.com et Pepsi met la Turquie en effervescence

SAN FRANCISCO, LONDRES et ISTANBUL, December 18, 2012 /PRNewswire/ --

Suite à l'entrée en vigueur d'un effort de marketing conjoint, le logo de Bubble Witch Saga est visible sur 50 millions de canettes de Pepsi.

King.com, la plus importante entreprise mondiale de jeux sociaux occasionnels, a annoncé aujourd'hui le lancement en Turquie d'une campagne de marketing conjointe avec Pepsi.

Au cours des trois prochains mois, le logo de Bubble Witch Saga, l'un des jeux les plus populaires de King.com, sera visible sur 50 millions de canettes de Pepsi. Un code spécial sera inscrit sur chaque canette et bouteille de Pepsi. Lorsque saisi dans un jeu King.com, ce code permettra d'accéder gratuitement à des crédits de jeu et à des mises à niveau.

Le logo Bubble Witch Saga sera affiché à côté de celui de Pepsi sur plus de 2 millions de posters et plus de 150 000 installations de point de vente en Turquie. Des canettes avec le logo Bubble Witch Saga seront utilisées pour des spots publicitaires télévisés. La marque de King.com sera aussi affichée sur la page Facebook de Pepsi.

La Turquie est déjà un important marché pour King.com. Chaque mois, plus de 6 millions de Turcs se divertissent avec ses jeux.

Selon Alex Dale, directeur du marketing de King.com : « Nous sommes ravis de nous associer avec Pepsi en Turquie pour cette campagne de marketing. King.com et Pepsi apportent chacun à leur manière une touche d'effervescence dans un pays de 75 millions d'habitants. Les jeux conviviaux gratuits de King.com sont populaires dans le monde entier et nous espérons que les Turcs apprécieront les crédits de jeu et les mises à niveau offerts gratuitement par King.com et Pepsi. »

De son côté, Ceren Onbulak, responsable de la marque et des partenariats commerciaux chez Pepsi, ajoute : « Nous nous réjouissons de lancer ces canettes de jeu très spéciales en Turquie, par l'intermédiaire desquelles il est possible de bénéficier de crédits supplémentaires gratuits pour jouer au formidable Bubble Witch Saga. Des millions de canettes vont être distribuées au cours des trois prochains mois pour le plus grand plaisir de tous. Plus vous accumulez de codes Pepsi, plus le jeu devient intéressant ! C'est la première fois que nous utilisons une canette de jeu en Turquie. Cette campagne sera également télévisée. »

http://www.king.com

http://www.facebook.com/pepsiturkiye


À propos de King.com :

Avec 40 millions de joueurs générant plus de 3 milliards de parties chaque mois dans le monde entier, King.com est le leader mondial des jeux sociaux occasionnels. King.com propose 150 jeux exclusifs dans 12 langues par l'intermédiaire de sa plate-forme principale King.com (http://www.king.com), de dispositifs mobiles, de Google+ et de Facebook pour qui la société est un développeur Top 10. L'entreprise est le fournisseur exclusif de jeux en ligne pour des portails, des sites Web et des sociétés de médias mondiaux de premier plan. King.com possède des bureaux à Londres, Stockholm, Barcelone, Bucarest, Hambourg, Malte et San Francisco. Pour plus de renseignements, veuillez consulter http://about.king.com. Facebook® est une marque commerciale déposée de Facebook Inc.

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