Welcome!

API Journal Authors: Pat Romanski, Liz McMillan, SmartBear Blog, Greg O'Connor, SearchStorage.com News

News Feed Item

Publicis Groupe acquiert Monterosa, agence mondiale du mobile, souvent primée, qui renforce le réseau BBH dans le segment clé du marketing mobile

PARIS, December 18, 2012 /PRNewswire/ --

Publicis Groupe [Euronext Paris: FR0000130577] annonce aujourd'hui l'acquisition de Monterosa, agence internationale spécialisée dans le mobile. L'agence rejoint le réseau Bartle Bogle Hegarty (BBH) et l'enrichit de son savoir-faire dans les communications mobiles.

Publicis Groupe avait été l'un des premiers à se lancer sur le marché de la publicité sur mobile, avec l'acquisition de Phonevalley en 2007. La transaction avec Monterosa poursuit cette démarche. Comme Phonevalley, Monterosa se consacre exclusivement au marketing et à la communication sur mobile, l'un des principaux secteurs numériques de croissance dans lequel Publicis Groupe veut renforcer sa présence.

Monterosa a été fondée en 2009 par quatre Suédois : Johan Hemminger, Johan Ståhle, Anton Holmquist et Carl Norberg. Basée à  Stockholm, l'agence est également implantée à New York et Singapour. Régulièrement récompensée, son équipe d'une trentaine de personnes travaille avec certaines des plus grandes marques mondiales, dont Carlsberg, Google, Mercedes Benz, Samsung et Vodafone. Parmi ses productions primées, citons la campagne « Get away » pour Mini Cooper, et diverses applications mondiales comme « Hide and Seek » pour Buick Encore en Chine, « Anywake » pour Lufthansa en Scandinavie, « Daybreak » pour AT&T aux Etats-Unis et « Dare » pour le produit Axe de Unilever en Asie.

Monterosa conservera son nom et continuera à servir ses propres clients en direct, ainsi que certains gérés par BBH ou Publicis Groupe. Cette transaction permet à l'agence de se développer géographiquement et de mieux servir ses clients. Carl Norberg, l'un des

cofondateurs de Monterosa, continuera à gérer l'agence, sous la responsabilité de Gwyn Jones, CEO du groupe BBH.  

Le secteur de la publicité et des communications interactives sur mobile enregistre actuellement une croissance spectaculaire, en raison de la convergence des technologies et de l'expansion massive des smartphones. Selon eMarketer, les dépenses publicitaires mondiales sur mobile atteindront $6,4 milliards en 2012 et dépasseront les $23,6 milliards d'ici à 2016. Le grand savoir-faire de Monterosa dans le domaine du mobile et sa présence sur plusieurs continents, apporteront à BBH une expertise essentielle dans un secteur clé, qui est l'un des médias à la plus forte croissance.

"Les smartphones sont des outils omniprésents et très personnels. De ce fait, les campagnes sur mobile transforment la communication avec les consommateurs » déclare Gwyn Jones, CEO du groupe BBH. « La publicité sur mobile doit être perçue comme unique, utile et pertinente, afin qu'elle soit efficace. Il est indispensable d'aider nos clients à préparer des campagnes qui ne soient pas simplement impeccables du point de vue technique et créatif, mais également conviviales et réussies. Nous travaillons avec Monterosa depuis 18 mois maintenant. C'est une excellente équipe, avec une culture et une démarche correspondant parfaitement aux nôtres. Nous sommes très satisfaits des perspectives qu'ouvre cette transaction stratégique. »

"Nos deux entreprises partagent la même passion : trouver des idées très créatives, différentes, exécutées avec le plus grand soin technologique. Cet accord va nous permettre de faire monter en gamme nos prestations » ajoute Carl Norberg.


A propos de Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est le troisième groupe mondial de communication, présent dans tous les secteurs et métiers : le numérique (Digitas, Razorfish, Rosetta, VivaKi), la publicité (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), la communication institutionnelle et événementielle (MSLGROUP), l'achat d'espace et conseil stratégique média (Starcom MediaVest Group et ZenithOptimedia) et la communication spécialisée dans la santé (PHCG : Publicis Healthcare Communications Group). Le Groupe est présent dans 104 pays et compte environ 56 000 collaborateurs.

http://www.publicisgroupe.com | Twitter : @PublicisGroupe | Facebook : http://www.facebook.com/publicisgroupe

Viva la Difference !

A propos de BBH

Au premier semestre de cette année, BBH Londres s'est vu décerner le titre d'Agence de l'année par British Arrows (BTAA), et d'Agence de l'année par le magazine Creative Review. Le groupe BBH a reçu le titre très convoité d'Agence de l'année aux Webby Awards aux Etats-Unis. BBH Londres vient d'être nommée l'Agence de l'année par le magazine Campaign, et elle a emporté le Grand Prix de l'efficacité au Festival de la créativité de Cannes en juin.


Contacts

Publicis Groupe
Peggy Nahmany
Communication corporate
+33(0)1-44-43-72-83

Martine Hue
Relations investisseurs
+33(0)1-44-43-65-00

Stéphanie Atellian
Relations investisseurs
+33(0)1-44-43-74-44

Monterosa
Johan Hemminger (Suède)
Fondateur
+46-702-99-30-34


Carl Norberg (Singapour)
Fondateur
+65-92727-840

BBH
Isobel Barnes (Londres)
PR Manager
+44-7931-553-577

Deborah Abraham (APAC)
PR Director    
+65-9683-908


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...