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Publicis Groupe acquiert Monterosa, agence mondiale du mobile, souvent primée, qui renforce le réseau BBH dans le segment clé du marketing mobile

PARIS, December 18, 2012 /PRNewswire/ --

Publicis Groupe [Euronext Paris: FR0000130577] annonce aujourd'hui l'acquisition de Monterosa, agence internationale spécialisée dans le mobile. L'agence rejoint le réseau Bartle Bogle Hegarty (BBH) et l'enrichit de son savoir-faire dans les communications mobiles.

Publicis Groupe avait été l'un des premiers à se lancer sur le marché de la publicité sur mobile, avec l'acquisition de Phonevalley en 2007. La transaction avec Monterosa poursuit cette démarche. Comme Phonevalley, Monterosa se consacre exclusivement au marketing et à la communication sur mobile, l'un des principaux secteurs numériques de croissance dans lequel Publicis Groupe veut renforcer sa présence.

Monterosa a été fondée en 2009 par quatre Suédois : Johan Hemminger, Johan Ståhle, Anton Holmquist et Carl Norberg. Basée à  Stockholm, l'agence est également implantée à New York et Singapour. Régulièrement récompensée, son équipe d'une trentaine de personnes travaille avec certaines des plus grandes marques mondiales, dont Carlsberg, Google, Mercedes Benz, Samsung et Vodafone. Parmi ses productions primées, citons la campagne « Get away » pour Mini Cooper, et diverses applications mondiales comme « Hide and Seek » pour Buick Encore en Chine, « Anywake » pour Lufthansa en Scandinavie, « Daybreak » pour AT&T aux Etats-Unis et « Dare » pour le produit Axe de Unilever en Asie.

Monterosa conservera son nom et continuera à servir ses propres clients en direct, ainsi que certains gérés par BBH ou Publicis Groupe. Cette transaction permet à l'agence de se développer géographiquement et de mieux servir ses clients. Carl Norberg, l'un des

cofondateurs de Monterosa, continuera à gérer l'agence, sous la responsabilité de Gwyn Jones, CEO du groupe BBH.  

Le secteur de la publicité et des communications interactives sur mobile enregistre actuellement une croissance spectaculaire, en raison de la convergence des technologies et de l'expansion massive des smartphones. Selon eMarketer, les dépenses publicitaires mondiales sur mobile atteindront $6,4 milliards en 2012 et dépasseront les $23,6 milliards d'ici à 2016. Le grand savoir-faire de Monterosa dans le domaine du mobile et sa présence sur plusieurs continents, apporteront à BBH une expertise essentielle dans un secteur clé, qui est l'un des médias à la plus forte croissance.

"Les smartphones sont des outils omniprésents et très personnels. De ce fait, les campagnes sur mobile transforment la communication avec les consommateurs » déclare Gwyn Jones, CEO du groupe BBH. « La publicité sur mobile doit être perçue comme unique, utile et pertinente, afin qu'elle soit efficace. Il est indispensable d'aider nos clients à préparer des campagnes qui ne soient pas simplement impeccables du point de vue technique et créatif, mais également conviviales et réussies. Nous travaillons avec Monterosa depuis 18 mois maintenant. C'est une excellente équipe, avec une culture et une démarche correspondant parfaitement aux nôtres. Nous sommes très satisfaits des perspectives qu'ouvre cette transaction stratégique. »

"Nos deux entreprises partagent la même passion : trouver des idées très créatives, différentes, exécutées avec le plus grand soin technologique. Cet accord va nous permettre de faire monter en gamme nos prestations » ajoute Carl Norberg.


A propos de Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est le troisième groupe mondial de communication, présent dans tous les secteurs et métiers : le numérique (Digitas, Razorfish, Rosetta, VivaKi), la publicité (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), la communication institutionnelle et événementielle (MSLGROUP), l'achat d'espace et conseil stratégique média (Starcom MediaVest Group et ZenithOptimedia) et la communication spécialisée dans la santé (PHCG : Publicis Healthcare Communications Group). Le Groupe est présent dans 104 pays et compte environ 56 000 collaborateurs.

http://www.publicisgroupe.com | Twitter : @PublicisGroupe | Facebook : http://www.facebook.com/publicisgroupe

Viva la Difference !

A propos de BBH

Au premier semestre de cette année, BBH Londres s'est vu décerner le titre d'Agence de l'année par British Arrows (BTAA), et d'Agence de l'année par le magazine Creative Review. Le groupe BBH a reçu le titre très convoité d'Agence de l'année aux Webby Awards aux Etats-Unis. BBH Londres vient d'être nommée l'Agence de l'année par le magazine Campaign, et elle a emporté le Grand Prix de l'efficacité au Festival de la créativité de Cannes en juin.


Contacts

Publicis Groupe
Peggy Nahmany
Communication corporate
+33(0)1-44-43-72-83

Martine Hue
Relations investisseurs
+33(0)1-44-43-65-00

Stéphanie Atellian
Relations investisseurs
+33(0)1-44-43-74-44

Monterosa
Johan Hemminger (Suède)
Fondateur
+46-702-99-30-34


Carl Norberg (Singapour)
Fondateur
+65-92727-840

BBH
Isobel Barnes (Londres)
PR Manager
+44-7931-553-577

Deborah Abraham (APAC)
PR Director    
+65-9683-908


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