Welcome!

API Journal Authors: Liz McMillan, Flint Brenton, Rishi Bhargava, Pat Romanski, Elizabeth White

News Feed Item

Publicis Groupe acquiert Monterosa, agence mondiale du mobile, souvent primée, qui renforce le réseau BBH dans le segment clé du marketing mobile

PARIS, December 18, 2012 /PRNewswire/ --

Publicis Groupe [Euronext Paris: FR0000130577] annonce aujourd'hui l'acquisition de Monterosa, agence internationale spécialisée dans le mobile. L'agence rejoint le réseau Bartle Bogle Hegarty (BBH) et l'enrichit de son savoir-faire dans les communications mobiles.

Publicis Groupe avait été l'un des premiers à se lancer sur le marché de la publicité sur mobile, avec l'acquisition de Phonevalley en 2007. La transaction avec Monterosa poursuit cette démarche. Comme Phonevalley, Monterosa se consacre exclusivement au marketing et à la communication sur mobile, l'un des principaux secteurs numériques de croissance dans lequel Publicis Groupe veut renforcer sa présence.

Monterosa a été fondée en 2009 par quatre Suédois : Johan Hemminger, Johan Ståhle, Anton Holmquist et Carl Norberg. Basée à  Stockholm, l'agence est également implantée à New York et Singapour. Régulièrement récompensée, son équipe d'une trentaine de personnes travaille avec certaines des plus grandes marques mondiales, dont Carlsberg, Google, Mercedes Benz, Samsung et Vodafone. Parmi ses productions primées, citons la campagne « Get away » pour Mini Cooper, et diverses applications mondiales comme « Hide and Seek » pour Buick Encore en Chine, « Anywake » pour Lufthansa en Scandinavie, « Daybreak » pour AT&T aux Etats-Unis et « Dare » pour le produit Axe de Unilever en Asie.

Monterosa conservera son nom et continuera à servir ses propres clients en direct, ainsi que certains gérés par BBH ou Publicis Groupe. Cette transaction permet à l'agence de se développer géographiquement et de mieux servir ses clients. Carl Norberg, l'un des

cofondateurs de Monterosa, continuera à gérer l'agence, sous la responsabilité de Gwyn Jones, CEO du groupe BBH.  

Le secteur de la publicité et des communications interactives sur mobile enregistre actuellement une croissance spectaculaire, en raison de la convergence des technologies et de l'expansion massive des smartphones. Selon eMarketer, les dépenses publicitaires mondiales sur mobile atteindront $6,4 milliards en 2012 et dépasseront les $23,6 milliards d'ici à 2016. Le grand savoir-faire de Monterosa dans le domaine du mobile et sa présence sur plusieurs continents, apporteront à BBH une expertise essentielle dans un secteur clé, qui est l'un des médias à la plus forte croissance.

"Les smartphones sont des outils omniprésents et très personnels. De ce fait, les campagnes sur mobile transforment la communication avec les consommateurs » déclare Gwyn Jones, CEO du groupe BBH. « La publicité sur mobile doit être perçue comme unique, utile et pertinente, afin qu'elle soit efficace. Il est indispensable d'aider nos clients à préparer des campagnes qui ne soient pas simplement impeccables du point de vue technique et créatif, mais également conviviales et réussies. Nous travaillons avec Monterosa depuis 18 mois maintenant. C'est une excellente équipe, avec une culture et une démarche correspondant parfaitement aux nôtres. Nous sommes très satisfaits des perspectives qu'ouvre cette transaction stratégique. »

"Nos deux entreprises partagent la même passion : trouver des idées très créatives, différentes, exécutées avec le plus grand soin technologique. Cet accord va nous permettre de faire monter en gamme nos prestations » ajoute Carl Norberg.


A propos de Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est le troisième groupe mondial de communication, présent dans tous les secteurs et métiers : le numérique (Digitas, Razorfish, Rosetta, VivaKi), la publicité (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), la communication institutionnelle et événementielle (MSLGROUP), l'achat d'espace et conseil stratégique média (Starcom MediaVest Group et ZenithOptimedia) et la communication spécialisée dans la santé (PHCG : Publicis Healthcare Communications Group). Le Groupe est présent dans 104 pays et compte environ 56 000 collaborateurs.

http://www.publicisgroupe.com | Twitter : @PublicisGroupe | Facebook : http://www.facebook.com/publicisgroupe

Viva la Difference !

A propos de BBH

Au premier semestre de cette année, BBH Londres s'est vu décerner le titre d'Agence de l'année par British Arrows (BTAA), et d'Agence de l'année par le magazine Creative Review. Le groupe BBH a reçu le titre très convoité d'Agence de l'année aux Webby Awards aux Etats-Unis. BBH Londres vient d'être nommée l'Agence de l'année par le magazine Campaign, et elle a emporté le Grand Prix de l'efficacité au Festival de la créativité de Cannes en juin.


Contacts

Publicis Groupe
Peggy Nahmany
Communication corporate
+33(0)1-44-43-72-83

Martine Hue
Relations investisseurs
+33(0)1-44-43-65-00

Stéphanie Atellian
Relations investisseurs
+33(0)1-44-43-74-44

Monterosa
Johan Hemminger (Suède)
Fondateur
+46-702-99-30-34


Carl Norberg (Singapour)
Fondateur
+65-92727-840

BBH
Isobel Barnes (Londres)
PR Manager
+44-7931-553-577

Deborah Abraham (APAC)
PR Director    
+65-9683-908


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...