Click here to close now.



Welcome!

API Journal Authors: Elizabeth White, Pat Romanski, Liz McMillan, Kevin Benedict, Anders Wallgren

News Feed Item

Publicis Groupe acquiert Monterosa, agence mondiale du mobile, souvent primée, qui renforce le réseau BBH dans le segment clé du marketing mobile

PARIS, December 18, 2012 /PRNewswire/ --

Publicis Groupe [Euronext Paris: FR0000130577] annonce aujourd'hui l'acquisition de Monterosa, agence internationale spécialisée dans le mobile. L'agence rejoint le réseau Bartle Bogle Hegarty (BBH) et l'enrichit de son savoir-faire dans les communications mobiles.

Publicis Groupe avait été l'un des premiers à se lancer sur le marché de la publicité sur mobile, avec l'acquisition de Phonevalley en 2007. La transaction avec Monterosa poursuit cette démarche. Comme Phonevalley, Monterosa se consacre exclusivement au marketing et à la communication sur mobile, l'un des principaux secteurs numériques de croissance dans lequel Publicis Groupe veut renforcer sa présence.

Monterosa a été fondée en 2009 par quatre Suédois : Johan Hemminger, Johan Ståhle, Anton Holmquist et Carl Norberg. Basée à  Stockholm, l'agence est également implantée à New York et Singapour. Régulièrement récompensée, son équipe d'une trentaine de personnes travaille avec certaines des plus grandes marques mondiales, dont Carlsberg, Google, Mercedes Benz, Samsung et Vodafone. Parmi ses productions primées, citons la campagne « Get away » pour Mini Cooper, et diverses applications mondiales comme « Hide and Seek » pour Buick Encore en Chine, « Anywake » pour Lufthansa en Scandinavie, « Daybreak » pour AT&T aux Etats-Unis et « Dare » pour le produit Axe de Unilever en Asie.

Monterosa conservera son nom et continuera à servir ses propres clients en direct, ainsi que certains gérés par BBH ou Publicis Groupe. Cette transaction permet à l'agence de se développer géographiquement et de mieux servir ses clients. Carl Norberg, l'un des

cofondateurs de Monterosa, continuera à gérer l'agence, sous la responsabilité de Gwyn Jones, CEO du groupe BBH.  

Le secteur de la publicité et des communications interactives sur mobile enregistre actuellement une croissance spectaculaire, en raison de la convergence des technologies et de l'expansion massive des smartphones. Selon eMarketer, les dépenses publicitaires mondiales sur mobile atteindront $6,4 milliards en 2012 et dépasseront les $23,6 milliards d'ici à 2016. Le grand savoir-faire de Monterosa dans le domaine du mobile et sa présence sur plusieurs continents, apporteront à BBH une expertise essentielle dans un secteur clé, qui est l'un des médias à la plus forte croissance.

"Les smartphones sont des outils omniprésents et très personnels. De ce fait, les campagnes sur mobile transforment la communication avec les consommateurs » déclare Gwyn Jones, CEO du groupe BBH. « La publicité sur mobile doit être perçue comme unique, utile et pertinente, afin qu'elle soit efficace. Il est indispensable d'aider nos clients à préparer des campagnes qui ne soient pas simplement impeccables du point de vue technique et créatif, mais également conviviales et réussies. Nous travaillons avec Monterosa depuis 18 mois maintenant. C'est une excellente équipe, avec une culture et une démarche correspondant parfaitement aux nôtres. Nous sommes très satisfaits des perspectives qu'ouvre cette transaction stratégique. »

"Nos deux entreprises partagent la même passion : trouver des idées très créatives, différentes, exécutées avec le plus grand soin technologique. Cet accord va nous permettre de faire monter en gamme nos prestations » ajoute Carl Norberg.


A propos de Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est le troisième groupe mondial de communication, présent dans tous les secteurs et métiers : le numérique (Digitas, Razorfish, Rosetta, VivaKi), la publicité (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), la communication institutionnelle et événementielle (MSLGROUP), l'achat d'espace et conseil stratégique média (Starcom MediaVest Group et ZenithOptimedia) et la communication spécialisée dans la santé (PHCG : Publicis Healthcare Communications Group). Le Groupe est présent dans 104 pays et compte environ 56 000 collaborateurs.

http://www.publicisgroupe.com | Twitter : @PublicisGroupe | Facebook : http://www.facebook.com/publicisgroupe

Viva la Difference !

A propos de BBH

Au premier semestre de cette année, BBH Londres s'est vu décerner le titre d'Agence de l'année par British Arrows (BTAA), et d'Agence de l'année par le magazine Creative Review. Le groupe BBH a reçu le titre très convoité d'Agence de l'année aux Webby Awards aux Etats-Unis. BBH Londres vient d'être nommée l'Agence de l'année par le magazine Campaign, et elle a emporté le Grand Prix de l'efficacité au Festival de la créativité de Cannes en juin.


Contacts

Publicis Groupe
Peggy Nahmany
Communication corporate
+33(0)1-44-43-72-83

Martine Hue
Relations investisseurs
+33(0)1-44-43-65-00

Stéphanie Atellian
Relations investisseurs
+33(0)1-44-43-74-44

Monterosa
Johan Hemminger (Suède)
Fondateur
+46-702-99-30-34


Carl Norberg (Singapour)
Fondateur
+65-92727-840

BBH
Isobel Barnes (Londres)
PR Manager
+44-7931-553-577

Deborah Abraham (APAC)
PR Director    
+65-9683-908


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
UAS, drones or unmanned aircraft, no matter what you call them — this was their week. Our news stream was flooded with updates on the newly announced rules and regulations for commercial UAS from the FAA. So, naturally we have dedicated this week’s top news round up to highlight some of our favorite UAS stories.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...