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Cognitive Computing Authors: Pat Romanski, Chris Schwarz, Rajeev Kozhikkattuthodi, Liz McMillan, Elizabeth White

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Zedge Launches iPhone App

Zedge, the world’s premier destination for mobile game discovery and free personalization content, including free ringtones and wallpapers, today announced the launch of its much anticipated iOS app. With nearly 50 million installs of its Android app Zedge is in the unique position of capitalizing on its experience and suggesting relevant, high quality content to iPhone users. As a self-learning system, Zedge’s recommendation engine continually improves upon its selection process resulting in a custom, highly personalized content acquisition and discovery service.

“Our approach to content discovery and the years of investment we’ve made on Android will immediately benefit iPhone users,” said Tom Arnoy, CEO and Co-Founder of Zedge. “We've experienced a marked increase in user engagement on Android as measured by daily average users and downloads pointing to the relevancy and accuracy of our recommendations. If our Android experience is an indication of what will happen on iOS, then be prepared for Zedge to become the dominant, free and de facto standard for games discovery and more -- across both iOS and Google Play.”

In conjunction with the iOS launch, Zedge said that it has completed a significant infrastructure upgrade providing improved response times and download speeds. “We’ve made extensive infrastructure investments to streamline our architecture, expand our capacity and have migrated to state-of–the-art hardware,” commented Arnoy, “all in order to meet the increased demand for our service.”

Zedge’s app is now available for iPhones at https://itunes.apple.com/us/app/zedge-wallpapers/id584485870?l=nb&ls=1&mt=8 and for Android phones at https://play.google.com/store/apps/details?id=net.zedge.android. Screenshots and logos can be found at http://www.zedge.net/ios-gfx/

About Zedge

Zedge is the world’s leading destination for mobile phone consumers looking for free and relevant, high quality games, apps and personalization content - ringtones, wallpapers and alerts. Every month mobile consumers come to Zedge to download 200 million games, apps, wallpapers, themes, ringtones and alerts to their feature phones, smart phones and tablets.

Zedge’s Android app boasts close to 50MM downloads, 22 million active installs and is in the top 10 most popular apps Google Play. Zedge is known for its great user experience, quality and diversity of content and supports virtually every device on the market today.

Zedge is headquartered in New York City and Trondheim, Norway with sales/business development and technology/product being driven from these respective locations. Zedge's investors include IDT Corporation (NYSE: IDT) – www.idt.net – and Shaman II.

For more information, please visit the Zedge web site at www.zedge.net, or follow Zedge on Facebook at www.facebook.com/officialzedge or on Twitter at www.twitter.com/zedge.

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