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Busy Brains Get Smarter with Unique Fit Brains iPhone and iPad App

New App Offers Personalized Brain Training through Innovative Adaptive Learning System

VANCOUVER, British Columbia, Dec. 14, 2012 /PRNewswire/ -- Fit Brains, a top brain training product with over 75 million brain games played, today announced the launch of its Fit Brains Trainer app for iPhone and iPad. This new app brings an entertaining, yet cognitive training experience to the mobile platform, providing more than 100 unique training sessions that will challenge any user. The mobile trainer utilizes an innovative adaptive learning system that is customized by level and adjusts as a person's performance increases – for an optimal brain strengthening experience.

Fit Brains Trainer is a scientifically-designed workout by award-winning neuroscientist Dr. Paul Nussbaum, developed to sharpen five major areas of the brain: memory, concentration, visual, speed, and problem solving. "The Fit Brains Trainer focuses on building the brain reserve, and a strong reserve is believed to delay the onset of dementia and Alzheimer's Disease," said Dr. Nussbaum. "Maintaining the health and development of the human brain is absolutely critical, so everyone from children to adults can benefit from the Fit Brains Trainer."

The Fit Brains Trainer is a complete brain training system consisting of a collection of fun brain games that tie into the Fit Brains scoring and tracking system. This adaptive learning system automatically scales each game to match a user's level to deliver the appropriate challenge in each of the five cognitive areas. In addition, performance tools allow players to visualize their strengths and weaknesses, while also providing community comparisons based on gender and age.

Michael Cole, CEO of Fit Brains, said, "Our goal was to build a high-quality brain training app that married education and health with the best of gaming." Cole also added, "Our unique mobile adaptive learning system provides a personalized brain workout to anyone, anywhere."

Fit Brains Trainer is free to download and includes complimentary training sessions to get started on the path towards a better brain. For full access, choose from three, six and 12 month memberships. Several new games and features are already being developed for future product updates. Fit Brains Trainer will be updated regularly to keep the training system fresh and active. The app is available in the Apple iTunes App Store for iPhone and iPad at: http://bit.ly/UlBnIT

For more information, visit us online at www.fitbrains.com, on Facebook at www.facebook.com/fitbrainsfans or Twitter at www.twitter.com/fitbrains.

About Vivity Labs

Vivity Labs, creator of Fit Brains, is an online brain training platform designed by leading neuroscientists. The platform offers more than 30 brain games that work on the five key cognitive areas. These games are tied into a set of performance tracking tools and recommendation system. Fit Brains games have been played on CNN, Everyday Health, Prevention.com, A&E, Yahoo, MSN, and more.

SOURCE Fit Brains

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