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API Journal Authors: Pat Romanski, Rishi Bhargava, Elizabeth White, Kevin Benedict, Anders Wallgren

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2GO Media Releases Mobile Solution for Merchants That Automates Deal Distribution, Redemption and Customer Loyalty Programs

2Go Media, a technology company offering full-service mobile marketing solutions to small businesses, today announced the release of its new mobile edition of the iDeals Marketing Platform™.

Using the platform on their phones, tablets or PCs, retailers can create both prepaid coupons and traditional discount coupons such as percent- or dollars-off. Coupons are automatically distributed to 2Go Media’s www.iDealsLocal.com, as well as shopping sites like www.8coupons.com, Deal Radar and others, search engines and the merchant’s social networks.

“The new iDeals Marketing Platform Mobile Edition is a game changer for today’s modern retailers,” said Ted Mooney, President and COO of 2Go Media. “A recent survey conducted by Prosper Mobile Insights revealed that 25% of consumers engage in online shopping only via mobile. Now more than ever merchants need to think mobile and manage the full scope of their promotional initiatives from anywhere.”

The service integrates the First DataSM OfferWiseSM solution, so when a customer purchases the coupon or locks in the discount, it is linked to the payment card and the discount is automatically applied when the merchant swipes it. Completely paperless and automated, card-linking streamlines redemption for the merchant and gives consumers peace of mind.

With the iDeals Platform, retailers may also create customer loyalty programs that are card-linked. Loyalty rewards are stored on the customer’s payment card and rewards are tendered automatically at the appropriate time.

The latest upgrades also facilitate improved Google indexing of sales and promotional content created via the iDeals Marketing Platform™ mobile site. This makes retail offers easier to share among consumers across social media platforms, effectively amplifying distribution.

For more information, visit www.2GoMedia.com.

About 2Go Media

2GoMedia is a Fort Lauderdale-based Internet technology company offering an ecosystem of integrated services designed to help merchants maximize sales. The company’s flagship product, The iDeals Marketing Platform™, is a powerful self service marketing solution that equips businesses with unmatched data and functionality to significantly enhance interactions with existing as well as prospective customers. Through the iDeals Marketing Platform, retailers can develop and market their own unique coupons and flash deals, as well as manage loyalty programs. Pulling from the industry’s most comprehensive source of customer data and analytics measuring buying habits across hundreds of millions of consumers, the iDeals Marketing Platform also provides businesses with a blueprint of optimal times to launch their promotions. Retailers distribute offers across an expanding media network that includes leading social media sites (Facebook, twitter, Google+), search engines (search.travel, Google, Bing), coupon sites (www.idealslocal.com, www.8coupons.com) and local deals sites.

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