|By Business Wire||
|December 13, 2012 08:00 AM EST||
As it has for nearly a quarter century, C Spire Wireless spent this year putting its customers at the center of everything and discovering new ways to enhance their wireless experience. 2012 was a banner year for the company as it continued to grow its brand and take personalized wireless services to a new level. For its efforts, C Spire was named one of the top technology innovators by InformationWeek and the company’s CEO, Hu Meena, was named one of the U.S. wireless industry’s top 25 most powerful people by Fierce Wireless.
“Personalized services from C Spire that adapt to each individual and put them at the center of everything has become the industry standard this year and will continue to evolve moving forward,” said Suzy Hays, senior vice president of Personalization and Brand Management . “Whether it’s our 4G LTE deployment, the introduction of new plans, enhanced services for businesses or our new prototype stores, 2012 was another year where we changed the wireless industry by providing first-to-market products and services customized and personalized for each customer.”
4G LTE NETWORK
Most recently, C Spire Wireless completed the eighth wave of deployment of its 4G LTE (Fourth Generation Long Term Evolution) high-speed mobile broadband services. The new service provides 4 out of every 10 consumers and businesses with wireless data speeds up to 10 times faster than currently available, allowing C Spire to be the first provider to make these services widely available in its footprint. The initial 37 markets receiving C Spire’s advanced 4G LTE network cover 2,700 square miles, a population of 1.2 million and 364 cell sites.
“C Spire’s amazingly-fast 4G LTE network allows for even greater personalization opportunities for our customers,” said Kevin Hankins, chief operating officer for C Spire Wireless. “Our 4G LTE network and our new 4G device offerings are enhancing our personalization tools and services, making the wireless experience at C Spire second to none.”
The company introduced several 4G devices along with its network deployment, including the Samsung Galaxy S III and Motorola PHOTONQ 4G LTE touchscreen smartphones, as well as the Franklin Wireless 4G LTE 2-in-1 Smart USB modem. C Spire also continued its trend of offering some of the industry’s most iconic devices with the launch earlier this year of the iPhone 5.
Another 2012 milestone for C Spire and its mission of wide adoption of personalized wireless services was the enhancement of SCOUT and the launch of SCOUT 3.0. Beginning as an app recommendation and personalization tool, C Spire expanded SCOUT’s capabilities earlier this year to provide movie, entertainment, music and book recommendations. Today, SCOUT is a one-of-a-kind entertainment recommendations app that has been downloaded by more than more than 134,000 individuals using Android devices, tablets, and the iPhone.
“SCOUT gets to know each consumer in a more intimate way and offers app and entertainment recommendations that match their interests and needs - providing content that is relevant, meaningful and more personalized for each customer,” Hays said. “No other wireless carrier is taking the time to really get to know each of their customers and offering them a unique personalized experience that is truly tailored just for them.”
C Spire also spent this year enhancing the nation’s only consumer engagement program that rewards customers for personalizing their wireless experience. PERCS rewards wireless users for simply interacting with the company and doing things like sharing their views on the company’s community social forum, being a loyal customer and engaging in activities on their way to personalizing their wireless experience.
Since its inception, C Spire customers have taken full advantage of PERCS’ benefits, with more than 310,000 members, including more than 50,000 non-customers, earning more than 130 million PERC reward points. To date, customers have redeemed their Status PERC points for more than 260,000 individual rewards, including accessory discounts, exclusive deals and more. In addition to status PERC benefits, customers can also redeem points for items ranging from easier upgrades to Amazon.com gift cards.
The company also expanded the rewards program this year with the launch of PERCS with a Purpose, which gives reward members a chance to support some of their favorite charities. In an October promotion tied to breast cancer awareness and research, C Spire donated $20,000 to the American Cancer Society after reward program members shared 550,000 reward points.
With more than 32,000 registered users and over 2 million cumulative views, CIRCLE has become the place where C Spire customers and non-customers go to openly share ideas, opinions, participate in unique contests and educational forums and truly interact with their wireless provider – becoming active participants in shaping and developing their own experience.
Using the unique social forum CIRCLE provides, C Spire has developed consumer-engagement programs on CIRCLE, including a wireless safety program, manufacturer and device forms and the CIRCLE Blitz college football series. CIRCLE and INNER CIRCLE members also helped the company beta test its new NEWSLINK service, provided valuable input on the latest version of SCOUT and played a key role in several recent enhancements to the cspire.com corporate website.
Earlier this year, C Spire expanded its suite of personalized services with the introduction of NEWSLINK, a fully integrated and personalized news delivery service that finds the news and information that is relevant to each individual and delivers it daily to users across devices. NEWSLINK customers receive a daily e-mail message featuring premium news and information content tailored just for them, which links them to various news sources around the state and nation. The service also gives customers PERC reward points when they click, comment or share about their experience using NEWSLINK.
“With personalized services like SCOUT, PERCS, CIRCLE and NEWSLINK, we’re interacting with customers in a more intimate and meaningful way. We’re asking the right questions, listening to our customers’ answers and then designing services that directly reflect and serve their unique needs,” Hankins said. “We’ve eliminated one-size-fits-all wireless and made it personal – the way it should be.”
SHARED DATA+ PLANS
C Spire recently became the first wireless provider in the U.S. to introduce new plans that allow customers to share data across multiple devices without the worry about surprise overages. The shared data plans, which feature unlimited talk, text and picture messaging, allow customers to share a single data allowance on up to 10 devices without costly fees to monitor data usage and avoid overages. The shared data plans build on the company’s Choice plan structure, giving individuals and families the flexibility and freedom to personalize their voice and data plans to meet their unique desires and needs.
ADDITIONAL 2012 HIGHLIGHTS
- C Spire Business Solutions – launched bundled wireless, HD Voice phone services and fixed-rate dedicated Internet access services for businesses. The company now provides a comprehensive suite of IP-based telecommunication services, including wireless, wired and Internet solutions to meet a wide range of business needs and challenges.
- New prototype stores – opened seven new state-of-the-art stores in Starkville, Olive Branch, Southaven, Yazoo City, Clinton, Brookhaven and Grenada that showcase C Spire’s personalized wireless services and advanced devices.
- Home Phone Connect – provides high-quality home phone service using the company’s personalized wireless network instead of a landline or broadband connection.
This year also marked the acceleration of smartphone adoption as consumers sought to personalize their devices, services and experiences using mobile technology, according to company officials and industry analysts.
C Spire’s focus on personalized services promises to reap even more dividends as research shows that consumers are searching for products, services and providers that are focused on their specific needs and desires. “As the wireless industry continues to consolidate and become more competitive, each carrier must find their special sauce,” said Jeff Kagan, an Atlanta-based wireless and telecommunications industry analyst. “With its brand change and focus on personalized services, C Spire is well positioned to outperform competitors.”
For more information about C Spire Wireless and its personalized wireless services, go to www.cspire.com.
About C Spire Wireless
C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering app, music, movie and book recommendations that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire, Twitter at www.twitter.com/cspire or Google+.
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Oct. 25, 2016 09:30 AM EDT Reads: 2,562
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 25, 2016 09:15 AM EDT Reads: 1,062
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 25, 2016 08:30 AM EDT Reads: 890
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
Oct. 25, 2016 08:00 AM EDT Reads: 5,737
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 25, 2016 07:45 AM EDT Reads: 4,905
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 25, 2016 07:45 AM EDT Reads: 1,399
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Oct. 25, 2016 06:45 AM EDT Reads: 4,823
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 25, 2016 06:15 AM EDT Reads: 11,433
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
Oct. 25, 2016 05:30 AM EDT Reads: 3,376
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 25, 2016 05:15 AM EDT Reads: 1,997
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 25, 2016 04:30 AM EDT Reads: 9,706
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 25, 2016 04:15 AM EDT Reads: 1,741
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 25, 2016 04:15 AM EDT Reads: 1,012
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 25, 2016 04:15 AM EDT Reads: 955
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 25, 2016 04:00 AM EDT Reads: 968
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 25, 2016 03:45 AM EDT Reads: 1,130
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 25, 2016 03:15 AM EDT Reads: 1,166
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
Oct. 25, 2016 02:00 AM EDT Reads: 628
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 25, 2016 01:15 AM EDT Reads: 1,030
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 25, 2016 01:15 AM EDT Reads: 1,423