Welcome!

Cognitive Computing Authors: John Katrick, William Schmarzo, Stackify Blog, Liz McMillan, Mehdi Daoudi

News Feed Item

C Spire Declares 2012 as the Year of “You”; Company Looks Back on Record Year of Progress on Wireless Personalization

As it has for nearly a quarter century, C Spire Wireless spent this year putting its customers at the center of everything and discovering new ways to enhance their wireless experience. 2012 was a banner year for the company as it continued to grow its brand and take personalized wireless services to a new level. For its efforts, C Spire was named one of the top technology innovators by InformationWeek and the company’s CEO, Hu Meena, was named one of the U.S. wireless industry’s top 25 most powerful people by Fierce Wireless.

“Personalized services from C Spire that adapt to each individual and put them at the center of everything has become the industry standard this year and will continue to evolve moving forward,” said Suzy Hays, senior vice president of Personalization and Brand Management . “Whether it’s our 4G LTE deployment, the introduction of new plans, enhanced services for businesses or our new prototype stores, 2012 was another year where we changed the wireless industry by providing first-to-market products and services customized and personalized for each customer.”

4G LTE NETWORK

Most recently, C Spire Wireless completed the eighth wave of deployment of its 4G LTE (Fourth Generation Long Term Evolution) high-speed mobile broadband services. The new service provides 4 out of every 10 consumers and businesses with wireless data speeds up to 10 times faster than currently available, allowing C Spire to be the first provider to make these services widely available in its footprint. The initial 37 markets receiving C Spire’s advanced 4G LTE network cover 2,700 square miles, a population of 1.2 million and 364 cell sites.

“C Spire’s amazingly-fast 4G LTE network allows for even greater personalization opportunities for our customers,” said Kevin Hankins, chief operating officer for C Spire Wireless. “Our 4G LTE network and our new 4G device offerings are enhancing our personalization tools and services, making the wireless experience at C Spire second to none.”

The company introduced several 4G devices along with its network deployment, including the Samsung Galaxy S III and Motorola PHOTONQ 4G LTE touchscreen smartphones, as well as the Franklin Wireless 4G LTE 2-in-1 Smart USB modem. C Spire also continued its trend of offering some of the industry’s most iconic devices with the launch earlier this year of the iPhone 5.

SCOUT

Another 2012 milestone for C Spire and its mission of wide adoption of personalized wireless services was the enhancement of SCOUT and the launch of SCOUT 3.0. Beginning as an app recommendation and personalization tool, C Spire expanded SCOUT’s capabilities earlier this year to provide movie, entertainment, music and book recommendations. Today, SCOUT is a one-of-a-kind entertainment recommendations app that has been downloaded by more than more than 134,000 individuals using Android devices, tablets, and the iPhone.

“SCOUT gets to know each consumer in a more intimate way and offers app and entertainment recommendations that match their interests and needs - providing content that is relevant, meaningful and more personalized for each customer,” Hays said. “No other wireless carrier is taking the time to really get to know each of their customers and offering them a unique personalized experience that is truly tailored just for them.”

PERCS

C Spire also spent this year enhancing the nation’s only consumer engagement program that rewards customers for personalizing their wireless experience. PERCS rewards wireless users for simply interacting with the company and doing things like sharing their views on the company’s community social forum, being a loyal customer and engaging in activities on their way to personalizing their wireless experience.

Since its inception, C Spire customers have taken full advantage of PERCS’ benefits, with more than 310,000 members, including more than 50,000 non-customers, earning more than 130 million PERC reward points. To date, customers have redeemed their Status PERC points for more than 260,000 individual rewards, including accessory discounts, exclusive deals and more. In addition to status PERC benefits, customers can also redeem points for items ranging from easier upgrades to Amazon.com gift cards.

The company also expanded the rewards program this year with the launch of PERCS with a Purpose, which gives reward members a chance to support some of their favorite charities. In an October promotion tied to breast cancer awareness and research, C Spire donated $20,000 to the American Cancer Society after reward program members shared 550,000 reward points.

CIRCLE

With more than 32,000 registered users and over 2 million cumulative views, CIRCLE has become the place where C Spire customers and non-customers go to openly share ideas, opinions, participate in unique contests and educational forums and truly interact with their wireless provider – becoming active participants in shaping and developing their own experience.

Using the unique social forum CIRCLE provides, C Spire has developed consumer-engagement programs on CIRCLE, including a wireless safety program, manufacturer and device forms and the CIRCLE Blitz college football series. CIRCLE and INNER CIRCLE members also helped the company beta test its new NEWSLINK service, provided valuable input on the latest version of SCOUT and played a key role in several recent enhancements to the cspire.com corporate website.

NEWSLINK

Earlier this year, C Spire expanded its suite of personalized services with the introduction of NEWSLINK, a fully integrated and personalized news delivery service that finds the news and information that is relevant to each individual and delivers it daily to users across devices. NEWSLINK customers receive a daily e-mail message featuring premium news and information content tailored just for them, which links them to various news sources around the state and nation. The service also gives customers PERC reward points when they click, comment or share about their experience using NEWSLINK.

“With personalized services like SCOUT, PERCS, CIRCLE and NEWSLINK, we’re interacting with customers in a more intimate and meaningful way. We’re asking the right questions, listening to our customers’ answers and then designing services that directly reflect and serve their unique needs,” Hankins said. “We’ve eliminated one-size-fits-all wireless and made it personal – the way it should be.”

SHARED DATA+ PLANS

C Spire recently became the first wireless provider in the U.S. to introduce new plans that allow customers to share data across multiple devices without the worry about surprise overages. The shared data plans, which feature unlimited talk, text and picture messaging, allow customers to share a single data allowance on up to 10 devices without costly fees to monitor data usage and avoid overages. The shared data plans build on the company’s Choice plan structure, giving individuals and families the flexibility and freedom to personalize their voice and data plans to meet their unique desires and needs.

ADDITIONAL 2012 HIGHLIGHTS

  • C Spire Business Solutions – launched bundled wireless, HD Voice phone services and fixed-rate dedicated Internet access services for businesses. The company now provides a comprehensive suite of IP-based telecommunication services, including wireless, wired and Internet solutions to meet a wide range of business needs and challenges.
  • New prototype stores – opened seven new state-of-the-art stores in Starkville, Olive Branch, Southaven, Yazoo City, Clinton, Brookhaven and Grenada that showcase C Spire’s personalized wireless services and advanced devices.
  • Home Phone Connect – provides high-quality home phone service using the company’s personalized wireless network instead of a landline or broadband connection.

This year also marked the acceleration of smartphone adoption as consumers sought to personalize their devices, services and experiences using mobile technology, according to company officials and industry analysts.

C Spire’s focus on personalized services promises to reap even more dividends as research shows that consumers are searching for products, services and providers that are focused on their specific needs and desires. “As the wireless industry continues to consolidate and become more competitive, each carrier must find their special sauce,” said Jeff Kagan, an Atlanta-based wireless and telecommunications industry analyst. “With its brand change and focus on personalized services, C Spire is well positioned to outperform competitors.”

For more information about C Spire Wireless and its personalized wireless services, go to www.cspire.com.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering app, music, movie and book recommendations that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire, Twitter at www.twitter.com/cspire or Google+.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...