Welcome!

API Journal Authors: Dana Gardner, Cynthia Dunlop, Derek Weeks, Elizabeth White, Yakov Fain

News Feed Item

C Spire Declares 2012 as the Year of “You”; Company Looks Back on Record Year of Progress on Wireless Personalization

As it has for nearly a quarter century, C Spire Wireless spent this year putting its customers at the center of everything and discovering new ways to enhance their wireless experience. 2012 was a banner year for the company as it continued to grow its brand and take personalized wireless services to a new level. For its efforts, C Spire was named one of the top technology innovators by InformationWeek and the company’s CEO, Hu Meena, was named one of the U.S. wireless industry’s top 25 most powerful people by Fierce Wireless.

“Personalized services from C Spire that adapt to each individual and put them at the center of everything has become the industry standard this year and will continue to evolve moving forward,” said Suzy Hays, senior vice president of Personalization and Brand Management . “Whether it’s our 4G LTE deployment, the introduction of new plans, enhanced services for businesses or our new prototype stores, 2012 was another year where we changed the wireless industry by providing first-to-market products and services customized and personalized for each customer.”

4G LTE NETWORK

Most recently, C Spire Wireless completed the eighth wave of deployment of its 4G LTE (Fourth Generation Long Term Evolution) high-speed mobile broadband services. The new service provides 4 out of every 10 consumers and businesses with wireless data speeds up to 10 times faster than currently available, allowing C Spire to be the first provider to make these services widely available in its footprint. The initial 37 markets receiving C Spire’s advanced 4G LTE network cover 2,700 square miles, a population of 1.2 million and 364 cell sites.

“C Spire’s amazingly-fast 4G LTE network allows for even greater personalization opportunities for our customers,” said Kevin Hankins, chief operating officer for C Spire Wireless. “Our 4G LTE network and our new 4G device offerings are enhancing our personalization tools and services, making the wireless experience at C Spire second to none.”

The company introduced several 4G devices along with its network deployment, including the Samsung Galaxy S III and Motorola PHOTONQ 4G LTE touchscreen smartphones, as well as the Franklin Wireless 4G LTE 2-in-1 Smart USB modem. C Spire also continued its trend of offering some of the industry’s most iconic devices with the launch earlier this year of the iPhone 5.

SCOUT

Another 2012 milestone for C Spire and its mission of wide adoption of personalized wireless services was the enhancement of SCOUT and the launch of SCOUT 3.0. Beginning as an app recommendation and personalization tool, C Spire expanded SCOUT’s capabilities earlier this year to provide movie, entertainment, music and book recommendations. Today, SCOUT is a one-of-a-kind entertainment recommendations app that has been downloaded by more than more than 134,000 individuals using Android devices, tablets, and the iPhone.

“SCOUT gets to know each consumer in a more intimate way and offers app and entertainment recommendations that match their interests and needs - providing content that is relevant, meaningful and more personalized for each customer,” Hays said. “No other wireless carrier is taking the time to really get to know each of their customers and offering them a unique personalized experience that is truly tailored just for them.”

PERCS

C Spire also spent this year enhancing the nation’s only consumer engagement program that rewards customers for personalizing their wireless experience. PERCS rewards wireless users for simply interacting with the company and doing things like sharing their views on the company’s community social forum, being a loyal customer and engaging in activities on their way to personalizing their wireless experience.

Since its inception, C Spire customers have taken full advantage of PERCS’ benefits, with more than 310,000 members, including more than 50,000 non-customers, earning more than 130 million PERC reward points. To date, customers have redeemed their Status PERC points for more than 260,000 individual rewards, including accessory discounts, exclusive deals and more. In addition to status PERC benefits, customers can also redeem points for items ranging from easier upgrades to Amazon.com gift cards.

The company also expanded the rewards program this year with the launch of PERCS with a Purpose, which gives reward members a chance to support some of their favorite charities. In an October promotion tied to breast cancer awareness and research, C Spire donated $20,000 to the American Cancer Society after reward program members shared 550,000 reward points.

CIRCLE

With more than 32,000 registered users and over 2 million cumulative views, CIRCLE has become the place where C Spire customers and non-customers go to openly share ideas, opinions, participate in unique contests and educational forums and truly interact with their wireless provider – becoming active participants in shaping and developing their own experience.

Using the unique social forum CIRCLE provides, C Spire has developed consumer-engagement programs on CIRCLE, including a wireless safety program, manufacturer and device forms and the CIRCLE Blitz college football series. CIRCLE and INNER CIRCLE members also helped the company beta test its new NEWSLINK service, provided valuable input on the latest version of SCOUT and played a key role in several recent enhancements to the cspire.com corporate website.

NEWSLINK

Earlier this year, C Spire expanded its suite of personalized services with the introduction of NEWSLINK, a fully integrated and personalized news delivery service that finds the news and information that is relevant to each individual and delivers it daily to users across devices. NEWSLINK customers receive a daily e-mail message featuring premium news and information content tailored just for them, which links them to various news sources around the state and nation. The service also gives customers PERC reward points when they click, comment or share about their experience using NEWSLINK.

“With personalized services like SCOUT, PERCS, CIRCLE and NEWSLINK, we’re interacting with customers in a more intimate and meaningful way. We’re asking the right questions, listening to our customers’ answers and then designing services that directly reflect and serve their unique needs,” Hankins said. “We’ve eliminated one-size-fits-all wireless and made it personal – the way it should be.”

SHARED DATA+ PLANS

C Spire recently became the first wireless provider in the U.S. to introduce new plans that allow customers to share data across multiple devices without the worry about surprise overages. The shared data plans, which feature unlimited talk, text and picture messaging, allow customers to share a single data allowance on up to 10 devices without costly fees to monitor data usage and avoid overages. The shared data plans build on the company’s Choice plan structure, giving individuals and families the flexibility and freedom to personalize their voice and data plans to meet their unique desires and needs.

ADDITIONAL 2012 HIGHLIGHTS

  • C Spire Business Solutions – launched bundled wireless, HD Voice phone services and fixed-rate dedicated Internet access services for businesses. The company now provides a comprehensive suite of IP-based telecommunication services, including wireless, wired and Internet solutions to meet a wide range of business needs and challenges.
  • New prototype stores – opened seven new state-of-the-art stores in Starkville, Olive Branch, Southaven, Yazoo City, Clinton, Brookhaven and Grenada that showcase C Spire’s personalized wireless services and advanced devices.
  • Home Phone Connect – provides high-quality home phone service using the company’s personalized wireless network instead of a landline or broadband connection.

This year also marked the acceleration of smartphone adoption as consumers sought to personalize their devices, services and experiences using mobile technology, according to company officials and industry analysts.

C Spire’s focus on personalized services promises to reap even more dividends as research shows that consumers are searching for products, services and providers that are focused on their specific needs and desires. “As the wireless industry continues to consolidate and become more competitive, each carrier must find their special sauce,” said Jeff Kagan, an Atlanta-based wireless and telecommunications industry analyst. “With its brand change and focus on personalized services, C Spire is well positioned to outperform competitors.”

For more information about C Spire Wireless and its personalized wireless services, go to www.cspire.com.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering app, music, movie and book recommendations that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire, Twitter at www.twitter.com/cspire or Google+.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...