LOS ANGELES, CA -- (Marketwire) -- 12/12/12 -- Since turning his lifelong passion for wine and insatiable quest to share it with the world into the supremely hip 3Twenty Wine Lounge (www.320southwine.com) in June 2011, Edgar Poureshagh has become as popular an attraction at his Mid-City Los Angeles hotspot as the ever-evolving blend of popular and rare, small production wines he offers -- and the two large Enomatic systems from Italy that let everyone sample 1.75 ounce tastings before committing to a glass or bottle.

The sheer force of the Certified Sommelier's infectious personality and vast wine knowledge, combined with 3Twenty's growing reputation as the city's premier wine tasting restaurant, has brought some major pop culture cache via appearances on Bravo's "Flipping Out," VH1's "Basketball Wives" and The Style Network's "Tia & Tamera," and web video spots on both Yahoo! and Mevio's "Corkscrew Interviews."

In naming 3Twenty Wine Lounge as the "Best Urban Wine Tasting Room," tastemaking publication L.A. Weekly calls Edgar's ambient rich haven on S. La Brea "the perfect place to go when the craving hits and the gas tank is almost empty." Yelp! also named it the city's Best Wine Bar/Small Plates venue and OpenTable diners granted the restaurant the Diner's Choice Award for "Most Notable Wine List."

Edgar, who brings to his entrepreneurial venture years of experience working for wine distributors and as a personal sommelier and consultant for small high-end restaurants and individual clients, is also an occasional guest columnist for the Park La Brea News/Beverly Press.

3Twenty Wine Lounge has from 250-300 wines at any given time, with 40 of them available in the Enomatic machines. They pour from another 12 bottles behind the bar -- usually sparkling and dessert wines -- for a total of 52 wines available by the glass at any given time. They also carry craft and imported fine beers.

Most of 3Twenty Wine Lounge's food selections fall between "tapas" and "entrée" in portion, much like a Spanish "racion." With the culinary expertise of Chef Nicole Ball -- whose resume includes positions at Bobby Flay's Bar Americain in NYC and L.A.'s Sunset Towers -- the lounge features an assortment of cheeses and charcuterie, composed salads and small plates.

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