Welcome!

Cognitive Computing Authors: Liz McMillan, Roger Strukhoff, Elizabeth White, Pat Romanski, Yeshim Deniz

News Feed Item

Virgin America Launches First Domestic Lounge: The Virgin America Loft at LAX

Airline Puts a Fresh Twist on the Domestic Lounge: Upscale Design & High-Tech Amenities for the Modern Traveler

SAN FRANCISCO, Dec. 12, 2012 /PRNewswire/ -- This week, Virgin America, the California-based domestic airline, launches its first domestic lounge with the opening of the stylish new Virgin America Loft at Los Angeles International Airport's (LAX) Terminal 3.  Not to be confused with sister-branded airline Virgin Atlantic's premium international Clubhouses designed for longer-haul travelers, the new Virgin America Loft will offer Virgin America's guests a sleek and modern retreat within LAX.  In keeping with the airline's mission to reinvent the U.S. travel experience, the new Virgin America Loft was designed to offer the amenities today's travelers demand within a space that reflects the look and feel of the airline's next generation mood-lit aircraft and overall design aesthetic.  The Virgin America Loft extends the airline's signature cabin experience into the airport space with amenities like a cocktail bar and dining experience with a Virgin twist – including a "Lofty Libations" artisanal cocktail selection.  As the only airline to offer both power outlets near every seat and in-flight WiFi on every aircraft, the Virgin America Loft is equipped with ample power sources and complimentary WiFi.  High-resolution photos and a video tour of the Virgin America Loft are available at: www.virginamerica.com/vx/lax-loft-photos.

(Photo: http://photos.prnewswire.com/prnh/20121212/AQ28340)

(Logo: http://photos.prnewswire.com/prnh/20090123/VIRGINAMERICALOGO)

"We're proud to unveil our first lounge space at LAX, which was designed for our growing base of loyal business and leisure travelers," said Jim Davis, Vice President of Airports and Guest Services at Virgin America.  "Elevating the journey for travelers beyond just getting from point A to Point B is what Virgin America is all about – and the Virgin America Loft at LAX extends that philosophy into the airport space."

Access:  Elevate® Gold and Elevate Silver members of Virgin America's Elevate frequent flyer program receive a select number of complimentary day passes each year* to the Virgin America Loft and day passes can also be purchased for $40 each through online check-in, at the airport upon check-in and through the Virgin America call center at 1.877.FLY.VIRGIN (877.359.8474).**  Travelers on Virgin America's airline partners may also purchase passes to the Loft.  For more details, including rules and restrictions on Virgin America Loft access see:  www.virginamerica.com/vx/lax-loft. Today, the airline is also launching a "12 Days of #VXLoft Passes" giveaway on social media through December 23 – where 12 lucky people will score a free day pass to check out the new Virgin America Loft in 2013 for themselves. Travelers can follow the airline on Twitter for a chance to score a day pass to the Virgin America Loft.

Location:  The Virgin America Loft is located past security at Terminal 3 of LAX on the second level – conveniently near the Virgin America gates. You can access the Virgin America Loft by taking the stairs or elevator, both located near the food court.

The Virgin America Loft was designed to create a space where travelers can relax, refresh and recharge before their flight:

RELAX:  In addition to re-charging at conveniently placed power charging stations and enjoying complimentary WiFi, the Virgin America Loft provides space to disconnect, have private conversations and enjoy runway views. 

REFRESH:  Virgin America offers its award-winning seasonal food menu crafted using fresh locally-sourced ingredients and artisan breads in a Breakfast and Light Bite lunch and dinner selection such as a fresh fruit salad wrap, Otsu Soba noodles, and an assortment of fresh sushi as well as "Lofty Libations" – Virgin and aviation-themed cocktails like the Virgintini and the Runway Ruddy Mary – all complimentary at the Virgin America Loft. 

RECHARGE:  Guests will be able to enjoy a social lounge within the Virgin America Loft perfect for socializing, watching Live TV, and meeting someone new.  

"Travelers seek out Virgin America for the stylish, upscale experience onboard – and we hoped to create a lounge that reflects the modern and sleek design of our planes and our unique brand style," said Jesse McMillin, Creative Director at Virgin America.  "Travel can be the most transformative experience and we wanted to design the space to help bring that excitement and sense of style back to the airport experience."

The eight-month Virgin America Loft design project was led by McMillin and the airline's Facilities and Marketing teams and includes unique design elements like flaming red Vitra sofas, Frank Gehry tables, Alessi tableware and unique art installations.  Furniture was hand-selected for the space from design partners such as Propeller Modern, Design Within Reach, Zinc Details, Stanhope Company, Golden Gate Sign Company and Blue Skies Consulting.  Local Los Angeles photographer, Dennis McGrath, was commissioned to create exclusive pieces for the Virgin America Loft, which capture a voyeuristic glimpse of the City's gritty, urban landscape.  The black and white photography will add a graphic contrast to the clean aesthetic of the furniture and overall Virgin America Loft design.  For a video tour of the Virgin America Loft given by Virgin America's Creative Director, Jesse McMillin see: http://youtu.be/yKkzg4b6kg4.

Known for its sustainable best practices as well as its inventive design, Virgin America incorporated flooring that consists of 85 percent post-consumer recycled material into the new lounge space.  In 2011, the airline opened its new home at SFO's Terminal 2 – the first major LEED® Gold-certified airport in the nation.  Just this year, Virgin America's further investment in its "Virgin Village" teammate lounge at SFO helped secure the highest possible LEED® Platinum-certification for the carrier's own T2 office spaces. Both the Gold and Platinum levels are the first such certifications for a major commercial airport in the U.S.

With outstanding service, beautiful design and a host of inventive amenities, Virgin America has built a loyal flyer following since its 2007 launch.  The airline has swept the major travel awards for its focus on design and service, including "Best Domestic Airline" in Conde Nast Traveler's Readers' Choice Awards and Travel + Leisure's World's Best Awards.  The airline's Red™ in-flight entertainment platform offers guests their own seatback touch-screen TV, with 25 films, live TV, Google Maps, videogames, a 4,000 song library and an on-demand menu – so flyers can order a cocktail or snack from their seatback any time during a flight. The airline is the first domestic carrier to offer both standard power outlets at every seat and in-flight WiFi on every flight. In addition to a Main Cabin that offers custom-designed leather seats with a deeper pitch, the carrier's premium Main Cabin Select service offers guests 38" of seat pitch – about 6 inches more legroom than Main Cabin, unlimited complimentary cocktails and snacks from the airline's award-winning menu, an all-access pass to in-flight media content (including free movies and premium TV like HBO and Showtime and content from partners like Virgin Produced), priority security access/boarding, dedicated overhead bin space and one free checked bag.  Virgin America's First Class features international-grade amenities and plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers. 

Continuing to invest in its product is a priority for the airline – which unveiled a new uniform design just this summer and launched a suite of enhancements to its Elevate frequent flyer program – including new Elevate Gold and Elevate Silver Status levels that include perks such as: points earning bonuses, priority check-in, security clearance and boarding; free checked bag allowances; enhanced digital/social rewards; private discounts; an expanded advance purchase upgrade window for the airline's exclusive eight-seat First Class; complimentary space-available upgrades to the carrier's premium Main Cabin Select service; and complimentary access to the best seat assignments within Main Cabin.  Virgin America's latest advertising campaign offers a digital experience that brings the airline's unique cabins to life – through the eyes of a few of its most frequent travelers: http://experiencevirginamerica.com.

Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C. (IAD), Las Vegas, San Diego, Seattle, Boston, Fort Lauderdale, Orlando, Dallas-Fort Worth, Los Cabos, Cancun, Chicago, Puerto Vallarta, Palm Springs, Philadelphia, Portland and Washington D.C.'s Reagan National (DCA) and starting April 2, 2013 - Newark. 

High-resolution images and video of the new Virgin America Loft can be found at: www.virginamerica.com/vx/lax-loft-photos.

About Virgin America:  Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. Virgin America was named "Best Domestic Airline" in the Conde Nast Traveler 2008, 2009, 2010, 2011 and 2012 'Readers' Choice' Awards and "Best Domestic Airline" in Travel + Leisure's 2008, 2009, 2010, 2011 and 2012 'World's Best' Awards.  The airline's base of operations is SFO's sleek new Terminal 2.  For more, please visit: www.virginamerica.com.

*Elevate Gold members receive three complimentary Virgin America Loft day passes per year and Elevate Silver members receive two complimentary day passes per year to the Virgin America Loft.

**Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711. For more information, go to: http://www.nidcd.nih.gov/health/hearing/telecomm.asp

SOURCE Virgin America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...