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API Journal Authors: Reinhard Brandstädter, Liz McMillan, Dana Gardner, Cynthia Dunlop, Derek Weeks

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eLayaway, Inc. Launches Social Media Hub to Increase Brand Awareness

eLayaway®, Inc. (OTCBB: ELAY) (“eLayaway” or the “Company”), today announced the launch of the eLayaway Community Hub, powered by Dynamic Signal, that will amplify the Company’s social networking efforts by providing consumers and fans of eLayaway a platform to post and share details regarding their experiences using the service and purchases in eLayaway’s Mall. As an incentive to participate in the community, points are offered in exchange for posting or sharing relevant content. The viral nature of the hub increases brand exposure and awareness by enhancing the interaction between the Company’s services and its users. The consumer-driven content and member testimonials will improve new user understanding and promote confidence in the process via online mediums such as Google+, Facebook, Twitter, YouTube and Foursquare.

“This is the perfect time to launch such an initiative,” said Melissa Valido, Marketing Coordinator at eLayaway. “The increase in social networking generated by the holiday season will help boost traffic, membership to eLayaway.com and use of the community hub.”

Timing of the launch was planned to coincide with the holidays, as consumers tend to share more within their social networks. The eLayaway Community Hub will make sharing easier and more rewarding. In the past, users of eLayaway have chosen to share their thoughts and experiences with the Company through email and letters. This year, users will have a fun and engaging way to post and share holiday layaway stories while positively impacting eLayaway’s brand.

In addition, the new community hub will also support the Company’s next marketing campaign, scheduled to launch in January 2013. It will provide an outlet to announce new merchants to consumers during eLayaway’s Q1 merchant acquisition initiative. By creating a solid foundation of consumers and providing a way for those consumers to interact with eLayaway, the program will funnel traffic, increase transactions, merchant acquisition and brand awareness.

About eLayaway, Inc.

eLayaway, Inc., is a publically-traded (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

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