|By Business Wire||
|December 11, 2012 10:11 AM EST||
Mobile application storefronts had collectively distributed a cumulative total of 81 billion smartphone and tablet apps as of end-September 2012, according to a recent market study from ABI Research. Of these, 89 percent were downloaded from native storefronts that come with the device’s operating system.
Senior analyst Aapo Markkanen comments, “The current status quo is based on storefronts that the operating system vendors provide as part of the OS experience, and there is no evidence that this would change in the future. A year ago it still looked like that, for example, mobile operators could find a viable business case in the curation of Android apps, but that opportunity evaporated once Google got its storefront act together. Today, it makes sense for operators to distribute apps only under special circumstances, such as the ones that we’re seeing in China.”
Similarly, it’s unlikely that the universal, catch-all nature of app distribution would start breaking up into smaller niche storefronts. There is a certain demand for specialist stores, but even then the niche players should position themselves as recommendation channels driving traffic to native storefronts and not actual distributors. Markkanen explains, “Running a user-friendly app distribution channel is expensive. Besides the adequate hosting and billing systems it takes quite a lot of human labor, since successful app discovery requires some form of editorial approach. The opportunity for smaller storefronts built around selected categories is therefore limited.”
Practically the only exceptions are B2B apps and the consumer categories that the universal storefronts don’t want to be associated with – most notably adult content. Mikandi is a real-life storefront example that has built a business out of the distribution of such outcast apps and content.
These findings are from ABI Research’s Mobile Application Markets (http://www.abiresearch.com/research/service/mobile-application-storefronts/) Research Service which focuses on the distribution and the economics of mobile apps, providing data-driven insights on areas such as download volumes, revenues and business models, plus trends within different applications categories.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
- Innodisk | Efficiencies for Cloud Hardware at Cloud Expo New York
- Join Gartner, IBM, + AWS at AppSphere and save $200 when you register in August!
- In 2014 Big Data Investments Will Account for Nearly $30 Billion - Eventually Accounting for $76 Billion by 2020 End
- Global Cloud Security Market Growing at 15.7% CAGR to 2020: Forecast & Analysis in Research Report Available at ReportsnReports.com
- Video: DevOps and Security
- Worldwide Indoor Location Market Growing at 46.0% CAGR to 2019 Says a New Research Report Available at RnRMarketResearch.com
- Flexera Software's InstallAnywhere 2014 Simplifies Multi-Platform Installation for Physical, Virtual and Cloud Environments
- Mobility News Weekly – Week of August 3, 2014
- Searchmetrics Drives Over 200% World-Wide Growth As More Business Leaders Begin To Recognize The Value Of Search
- Mobility News Weekly – Week of August 17, 2014
- Digital Transformation's Impact on Enterprise Mobility and App Design Strategies
- Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 - 2019)
- Mobile Commerce News Weekly – Week of August 3, 2014
- Red Hat To Present At Internet of @ThingsExpo
- Mobile Cyber Security News Weekly – Week of August 10, 2014
- Where Are RIA Technologies Headed in 2008?
- Dolphin Announces Open API With Over 50 Add-ons Including Dropbox and Wikipedia
- Cloud People: A Who's Who of Cloud Computing
- 21st century Modern Alarm systems continue to play a key role in various institutions and industries
- SEO/SEM Tips & Tricks: How and When Should You Submit Your Website to Google?
- Cloud Expo 2011 East To Attract 10,000 Delegates and 200 Exhibitors
- Tips For Press Releases in Reputation Management from Industry Veteran Brandon Hopkins
- Yahoo! to Keynote 4th Cloud Expo: Accelerating Innovation with Cloud Computing
- Google Version 2.0: Googzilla - The Calculating Predator
- ManageWP Powers Over 100,000 WordPress Sites Within Three Months of Launch
- Ulitzer’s Amazing First 30 Days in Public Beta
- Google's Competitive Advantage: It Leverages "The Power of Free"
- Ulitzer vs. Ning - a Quick Review
- AOL To Enhance Video Search Engine by Adding RSS Feeds
- Confessions of a Ulitzer Addict