Click here to close now.


API Journal Authors: Anders Wallgren, Carmen Gonzalez, Jason Bloomberg, Liz McMillan, Elizabeth White

News Feed Item

Inc. 500 CEOs Slaughter Fortune 500(C) CEOs in Social Media Usage

79 Percent of Inc. 500 CEOs Have a Social Media Presence, While 70 Percent of Fortune 500 CEOs Are Completely Absent on Social Media

SILICON SLOPES, UT--(Marketwire - December 11, 2012) -  CEOs at Inc. 500 companies are significantly more active on social media channels than their FORTUNE 500© counterparts, according to a new study conducted by Domo and, an online resource that lets busy executives stay up to date on the latest news and best practices in business management.

The 2012 Social CEO Showdown, which was created to compare and contrast the
social media habits of CEOs from the Inc. 500 and the Fortune 500, revealed that Inc. 500 CEOs are 13 times more likely to be active on Twitter than CEOs at America's largest companies. Inc. 500 CEOs are also 5.3 times more likely to be on Facebook, 3 times more likely to be on LinkedIn, 15 times more likely to be on Google Plus, and 4.8 times more likely to blog.

All told, 79 percent of Inc. 500 CEOs have a social presence on at least one network. By comparison, 30 percent of Fortune 500 CEOs have a social media presence.

However, in terms of Klout scores, which measure the influence of individuals based on various social media data points, CEOs at the largest companies rank 28.5 percent higher than their fast-growth counterparts. Similarly, Fortune 500 CEOs who are on Twitter have more than 4 times the number of followers than Inc. 500 CEOs. These findings suggest that CEOs of America's largest companies still have enormous power in the social world, but are not doing enough to take advantage of their position.

"We already assumed CEOs at small, fast-growth companies put more stock in social media than CEOs of large multinational corporations -- what we didn't know was how overwhelming the difference would be," said Josh James, founder and CEO of Domo. "CEOs at large corporations are missing out on a tremendous opportunity. In today's hyper-connected world, CEOs who embrace social media will be the ones who create the most value for their organizations and lead their companies to even greater heights. In that respect, the future looks brightest for the CEOs of the Inc. 500."

Notable findings from the Study:

  • 121 Inc. 500 CEOs (29.1%) have registered for Twitter, compared with 19 Fortune 500 CEOs (3.8%).
  • 168 Inc. 500 CEOs (40.4%) are on Facebook, compared with just 38 Fortune 500 CEOs (7.6%).
  • 323 Inc. 500 CEOs (77.6%) have LinkedIn profiles, versus 129 Fortune 500 CEOs (26%) with LinkedIn profiles.
  • Fortune 500 CEOs have an average Klout score of 59, while Inc. 500 CEOs have an average score of 46.
  • 4 Fortune 500 CEOs (.8%) are on Google Plus, compared to 50 Inc. 500 CEOs (12%)
  • 6 Inc. 500 CEOs have Pinterest accounts, while 0 Fortune 500 CEOs are on Pinterest.
  • 7 Inc. 500 CEOs maintain their own blogs, while only 1 Fortune 500 CEO maintains own blog.

About the Survey
Over the course of several months in the summer of 2012, searched for every Inc. 500 and Fortune 500 CEO on each of the major social networks. Given the large number of phony accounts on social networks,'s criteria for verifying the legitimacy of these accounts included the following:

  • Accurate profile descriptions
  • Relevant and believable content and posts
  • Decent quality (or number) of followers
  • Accounts maintained on behalf of the CEO and not fans

When Josh James was CEO of Omniture, he was always looking for stories and inspiration that would help him become a more effective leader. He wanted a resource to help him and other executives stay up to date with what's happening at the C-level across top industries. He started to be that resource. delivers the latest news and best practices in business management all in one place. is sponsored by Domo.

About Domo
Domo is a cloud-based executive management platform that redefines the business intelligence (BI) market and transforms the way business is managed. Domo gives users direct, real-time access to all the business information they care about, all in one place.

With $63 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark Capital, Andreessen Horowitz, IVP, Ron Conway and David Lee of SV Angel, Hummer Winblad, plus the who's who of SaaS and Internet technology.

Domo's founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express,, eBay, Endeca, Facebook, Google, Linkedin,, Omniture, and SAP.

Companies wanting to sign up for a demo and see how Domo can help transform the way they manage their business can do so at

Image Available:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...