TORONTO -- (Marketwire) -- 12/10/12 -- As an industry-leading provider of press release distribution, Marketwire issues thousands of releases every year. To help public relations, investor relations and marketing professionals write, optimize and distribute better content in 2013, the company has recently published "20 New Year's Resolutions For Better Press Releases," a tip sheet to help communicators build smarter, more impactful press releases.

Marketwire has parlayed its 30-year history of experience with press release distribution and its collective in-house expertise into a downloadable tip sheet that gathers the best advice from seasoned editorial, sales and client support teams -- front-line staff who deal with clients every day and help them build stronger, more impactful press releases. "20 New Year's Resolutions For Better Press Releases" includes highlights from a years' worth of postings on the Marketwire blog, Beyond Words, which offers advice on press releases and communication strategies for any business.

The tip sheet helps readers better understand how to implement simple and cost-effective ideas like:

• Writing more SEO-friendly headlines
• Making content easier to share on social channels
• Reaching and engaging online influencers
• Revising company boilerplates
• Making better use of video

Quote from David Zolis, Director of Editorial at Marketwire:

"What we've done is distilled some of the best advice from our Marketwire contributors and put it in this paper. This is advice that comes straight from people who work with and help clients with their business."

About Marketwire

Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.

For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading Sysomos social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.

Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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