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Cognitive Computing Authors: Elizabeth White, Liz McMillan, William Schmarzo, Yeshim Deniz, Kevin Benedict

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Starwood Preferred Guest® Program Continues to Innovate Through the Introduction of Its New App for Android

Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), introduces its new mobile application for Android designed to deliver a personalized experience for members across Starwood’s nine distinct brands. The SPG® App for Android® is part of Starwood’s ongoing commitment to tech innovation that meets the needs of today’s connected global traveler. The new Android app caters to frequent travelers on the go, simplifying their travel in four key ways; enabling them to discover and book stays at 1,100 hotels around the world, access personalized benefits, manage their SPG accounts, and connect through integrated social media.

“We are constantly looking for ways to help members enhance their SPG experience, in and out of their hotel stay. With the introduction of the SPG App for Android, our members around the world have greater access in transit to browse, book and manage their SPG account,” said Chris Holdren, Senior Vice President of Starwood Preferred Guest. “As constant connectivity becomes a greater need, mobile devices are becoming the preferred way to book travel, and providing a seamless guest experience is paramount.”

Connecting to the Savvy Traveler

Growing with the needs of the global, mobile traveler is essential to the SPG Program. Starwood data shows a 300% increase in mobile booking revenue generated versus the same time period one year ago. The SPG App for Android meets the needs of members and makes it seamless for them to browse and book hotels at all of Starwood’s nine distinct brands at over 1,100 hotels and resorts. During the duration of a stay, the app provides local information such as weather, directions, in-room dining selections and other hotel amenities. Integrated social media channels allow users to virtually “check-in” to their stay, remain connected to family and friends and engage through SPG’s various social media channels.

Among the many features of the app, members can store all relevant information about their SPG profile – such as Starpoint balance, upcoming and past stays, as well as send a confirmation or other details to others via text or email. Location-based services are integrated to connect users to the closest customer care center, along with voice-activated support.

The new SPG App for Android is now available for free download on Google Play (play.google.com).

About Starwood Preferred Guest

Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24TM and SPG LifetimeTM. In addition to Free Night Awards at over 1,100 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like to no other to experiences in music, sports and the arts through SPG Moments. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at spg.com and spg.com/moments and connect with us on facebook.com/spg, twitter.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Bottle Rocket Apps

Bottle Rocket Apps (www.bottlerocketapps.com) is a full-service mobile app development firm, focused on creating hand-crafted apps for the world's most discriminating brands. Since its founding in early 2008, Bottle Rocket has completed more than 60 iPhone, iPad and Android apps for many leading brands, such as NPR, PBS, Disney, ESPN, TBS, TNT, National Geographic, the National Science Foundation, The Seattle Times, Discovery Channel, BET, A&E Television, SPIN Magazine, Bravo Television, American Express and AARP. The company’s apps have won numerous industry accolades including multiple Apple Hall of Fame awards, and frequently appear at the top of their categories on the App Store. The Bottle Rocket team of senior strategists, architects, developers and artists work their magic from the company’s offices in Dallas, Texas.

Android and Google Play are trademarks of Google, Inc.

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