|By Shelly Palmer||
|December 9, 2012 03:01 AM EST||
Microsoft’s Bing Team recently posted a short piece entitled, “The Choice is Clear, Don’t Get Scroogled this Year.” Here’s the important part: “We launched the “Scroogled” campaign to educate average people about what Google has done with their shopping site. Instead of showing you the most relevant shopping search results for the video game you’re looking to buy your kid, Google Shopping now decides what to show you based partially on how much the merchant selling the product has paid them. Merchants can literally pay to improve their chances to display their products higher than others inside of Google’s shopping ‘search,’ even if it’s not less expensive for you.”
Scroogled? Really? How many of you know the difference between Google Shopping and Google? Everyone! I thought so. If you type “Samsung Flat Screen TVs” into Google, you get a bunch of paid ads (placed where you’ve come to expect them) and a bunch of organic search results. Nothing has changed. I’m not Scroogled there. But I might be Binged into thinking that I am being Scroogled in the wrong place.
On the other hand, if you visit Google Shopping and you type “Samsung Flat Screen TVs” into the search bar, you will get a bunch of paid ads that are disguised as search results. This is how Bing thinks that Google is Scroogling you. Wow, it’s already a verb, meaning “to Scroogle.”
Are You Being Binged or Scroogled?
Washington, DC-based research firm, FusionGPS published some research that sums up the issue of Google Shopping’s new Pay-To-Rank policy:
Over hundreds of searches, FusionGPS found:
- NO results showing a product available for sale on Amazon.com
- Wal-Mart products are included in some popular searches (like Schwinn bikes), but not in many others (like Samsung, Apple or Nokia mobile phones; Best Buy DVDs; and Canon, Epson or Brothers printers)
- Some merchants are not paying to include low-margin, no-margin or loss-making products that they listed prior to Google’s switch to pay-to-pay and pay-to-list (such as DVDs and books)
- As a result, smaller merchants dominate rankings for some products (like cell phones), regardless of the price they charge
We could chalk this all up to friendly competitive grousing between Bing and Google, except for the complaint recently filed with the FTC.
“Why these products?”
If you visit Google Shopping, you will notice a very small link in the upper right hand side of the page that says, “Why these products?” If you see it and happen to click it, a dialog box opens that says, “Products and offers that match your query. Google is compensated by these merchants. Payment is one of several factors used to rank these results.” According to FusionGPS, there are no results from merchants who don’t pay. I can’t verify this, but Bing seems to believe it too.
This disclaimer does not appear on product pages, so if you enter Google Shopping from a landing page other than its search page, you really have no way of knowing you are in a fully commercial, pay-to-rank environment… although, it would probably be better if you knew.
Is Bing Shopping any better? Bing says it is fully organic and its search results are solely based upon relevancy to the search, best published prices and merchant ratings.
Wait… When Did Google Become a Non-Profit?
I’m not sure that this is an earth-shattering issue, but I am fascinated by the “entitlement” articulated by the FTC filing and the audacity of the Bing attack. Google is a for-profit company. It is not a public service. In fact, Google is not a search engine; it is an advertising optimization engine that uses search as bait. You know Google is 100 percent about advertising because of the way advertisers are rewarded for creating the most relevant, most clicked ads. Which begs for the question, “Why isn’t Google entitled to create a for-profit shopping site?” Google could charge for everything if it wanted to. The reason it doesn’t is because you would stop using it if it did. Google search is provided free of charge; it’s worth exactly what you pay for it. If you are unhappy with the results, use another search tool. Nothing is stopping you? Oh wait, yes there is: for most of the things you need to find on the web, there isn’t a better search tool.
Sadly, Google only has to be better than Bing, and its other competitors, to keep you as a customer. As long as other search experiences are sub-optimal to Google, you’re not going anywhere. Google knows this, which is why it concentrates on optimizing ads, not content. I’m not saying that Google provides bad search results; I’m saying that it does not have any evolutionary pressure to do any better than it already does.
So, caveat emptor. Google Shopping is pay-to-rank. What should you do? Check the prices on amazon.com and buy.com and bestbuy.com, etc. before committing to a merchant on Google Shopping. Or, if it really bothers you, don’t use Google Shopping, the latter being the best (and only) way to inspire Google to change its policy. Oh, BTW: Bing actually mixes its paid and organic shopping results. Apparently, Scroogling goes both ways.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
Jul. 3, 2015 07:15 PM EDT Reads: 463
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Jul. 3, 2015 05:30 PM EDT Reads: 488
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
Jul. 3, 2015 04:45 PM EDT Reads: 839
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
Jul. 3, 2015 04:15 PM EDT Reads: 646
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Jul. 3, 2015 01:45 PM EDT Reads: 568
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 3, 2015 12:00 PM EDT Reads: 2,378
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Jul. 3, 2015 11:45 AM EDT Reads: 1,252
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 3, 2015 11:15 AM EDT Reads: 977
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Jul. 3, 2015 10:00 AM EDT Reads: 896
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 3, 2015 09:00 AM EDT Reads: 1,328
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Jul. 3, 2015 08:15 AM EDT Reads: 2,140
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 3, 2015 08:00 AM EDT Reads: 1,157
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 3, 2015 07:45 AM EDT Reads: 2,263
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
Jul. 3, 2015 07:30 AM EDT Reads: 988
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
Jun. 29, 2015 12:15 PM EDT Reads: 2,784
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jun. 29, 2015 11:00 AM EDT Reads: 2,237
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Jun. 29, 2015 09:45 AM EDT Reads: 2,590
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jun. 28, 2015 11:00 AM EDT Reads: 2,307
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jun. 27, 2015 10:00 AM EDT Reads: 2,319
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Jun. 26, 2015 12:00 PM EDT Reads: 2,312