Welcome!

Cognitive Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Yeshim Deniz, Harry Trott

News Feed Item

Le groupe Lady Antebellum célèbre les fêtes de fin d'annee dans le jeu "The OregonTrail: American Settler" de Gameloft

PARIS, December 7, 2012 /PRNewswire/ --

Les fans de The Oregon Trail : American Settler vont pouvoir interagir avec le groupe aux 7 Grammy Awards qui fait une apparition dans la dernière mise à jour du jeu à l'occasion des fêtes.

Gameloft, Capitol Records et Lady Antebellum annoncent un partenariat international pour célébrer la sortie du dernier album du groupe Lady Antebellum, On This Winter's Night,  en offrant aux joueurs de nouveaux contenus pendant un temps limité dans le populaire jeu The Oregon Trail: American Settler.

La mise à jour du jeu The Oregon Trail: American Settler permet aux joueurs d'interagir avec le groupe Lady Antebellum de façon inédite. En effet, les membres du trio composé d'Hillary Scott, Charles Kelley et Dave Haywood donneront tous les trois des quêtes aux utilisateurs. Après avoir été chargé de construire une "salle de concert", le joueur pourra visionner les derniers clips du groupe réalisés pour l'album On This Winter's Night. Le joueur sera également accueilli par une vidéo de bienvenue exclusive du groupe.

Cette collaboration illustre l'importance grandissante des jeux digitaux et sociaux dans l'industrie du divertissement. Ainsi, Gameloft offre à ses partenaires une nouvelle plateforme pour communiquer avec les consommateurs en leur apportant de nouveaux contenus. Que le joueur connaisse déjà le groupe ou non, il pourra découvrir leur musique grâce à un nouveau moyen ludique et interagir avec lui.

"Gameloft est fière d'offrir à ses partenaires un moyen innovant de toucher les utilisateurs à travers ses jeux et d'offrir une expérience qui combine tous les éléments de l'univers d'une marque et les met en avant dans un contexte adapté," déclare Baudouin Corman, Vice-Président Publishing Americas. "Lady Antebellum est l'un des groupes country les plus populaires du moment et nous sommes très heureux de leur offrir un nouveau moyen de promouvoir leur album des fêtes de fin d'année, tout en offrant à nos joueurs un contenu de grande qualité en rapport avec l'univers du jeu."

"Je suis toujours à la recherche de nouvelles stratégies marketing et, grâce à Gameloft, nous disposons désormais d'un support extraordinaire pour faire découvrir le groupe Lady Antebellum et son album des fêtes "On This Winter's Night" sur un support numérique vaste et en pleine expansion,"  déclare Dawn Gates, Vice-Président Digital Marketing chez UMG Nashville.

Sorti en novembre 2011, The Oregon Trail: American Settler permet aux joueurs de s'installer dans l'Ouest américain après un long périple sur la piste de l'Oregon. À l'occasion de la sortie du nouvel album de Lady Antebellum, On This Winter's Night, Gameloft intègre pour la toute première fois un groupe musical à un de ses jeux.

Lady Antebellum a récemment sorti son premier album de Noël, On This Winter's Night, et terminé sa tournée Own The Night 2012 World Tour pour laquelle le groupe a reçu le "Breakthrough Award" de Billboard. Durant sa tournée, le groupe a parcouru les États-Unis, le Canada, l'Europe et l'Australie, et le trio gagnant de plusieurs GRAMMY Awards s'est donné en spectacle devant plus d'un million de fans de 11 pays différents sur trois continents. Lady Antebellum a joué à guichets fermés dans les plus grandes salles de concert du monde comme à Los Angeles, à Chicago, deux soirs à New York, à Toronto, à Londres, trois soirs à l'opéra de Sydney. Les trois membres du groupe ont même fait la première partie d'un concert de leur idole, Bruce Springsteen, au festival Hard Rock Calling de Londres. L'album Own The Night s'est directement placé en tête du Billboard's Top 200 à sa sortie et contient déjà deux singles numéro 1 des ventes, "We Owned The Night" et "Just A Kiss." Le trio possède déjà un palmarès impressionnant avec plus de 11 millions d'albums vendus à travers le monde, 7 GRAMMY Awards et six singles qui ont atteint la première place des ventes.

The Oregon Trail: American Settler est actuellement disponible en téléchargement gratuit sur l'App Store et/ou Google Play.

Rendez-vous sur http://www.Gameloft.fr pour plus d'informations.

A propos de Gameloft

Un leader mondial dans l'édition de jeux digitaux et sociaux, Gameloft® s'est positionné depuis 2000 comme l'une des entreprises les plus innovantes dans son domaine. Gameloft conçoit des jeux pour toutes les plateformes numériques, comme les téléphones mobiles, les smartphones, les tablettes (dont Apple® iOS et Android®), les box triple play et les TV connectées. Gameloft possède ses propres franchises comme Asphalt®, Real Football®, Modern Combat ou N.O.V.A.: Near Orbit Vanguard Alliance®, et travaille également en collaboration avec les plus grands ayant-droits internationaux dont Marvel®, Hasbro®, FOX ®, Mattel® ou encore Ferrari®. Gameloft est présent sur tous les continents, distribue ses jeux dans plus de 100 pays et compte plus de 5000 développeurs.

Gameloft est cotée à la bourse de Paris (ISIN : FR0000079600, Bloomberg : GFT FP, Reuters : GLFT.PA).

Gameloft est cotée sur le marché OTC aux États-Unis (ADR sponsorisé de niveau 1, code : GLOFY).

About Capitol Records Nashville

Capitol Records Nashville is one of Country music's most prominent imprints, having been named Label of the Year for three consecutive years by Billboard, Country Aircheck,  Country Radio Seminar  and Music Row.  The label is part of Universal Music Group which is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.

Universal Music Group's record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

© 2011 HMH Consumer Company Limited, ses sociétés affiliées et ses licenseurs. Tous droits réservés. The Learning Company et The Oregon Trail sont des marques déposées de HMH Consumer Company Limited. Toute autre marque est la propriété de son propriétaire respectif. Toutes les sociétés, noms et informations utilisés dans les exemples du jeu ou matériel provenant du jeu sont fictifs et toute ressemblance à une personne, marque, nom de société ou lieu n'est que pure coïncidence.


Contacts presse :
Gameloft
Stéphanie Cazaux-Moutou
Responsable Relations Presse
@ : [email protected]
Tél : +33-(0)1-58-16-21-55

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...