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Le groupe Lady Antebellum célèbre les fêtes de fin d'annee dans le jeu "The OregonTrail: American Settler" de Gameloft

PARIS, December 7, 2012 /PRNewswire/ --

Les fans de The Oregon Trail : American Settler vont pouvoir interagir avec le groupe aux 7 Grammy Awards qui fait une apparition dans la dernière mise à jour du jeu à l'occasion des fêtes.

Gameloft, Capitol Records et Lady Antebellum annoncent un partenariat international pour célébrer la sortie du dernier album du groupe Lady Antebellum, On This Winter's Night,  en offrant aux joueurs de nouveaux contenus pendant un temps limité dans le populaire jeu The Oregon Trail: American Settler.

La mise à jour du jeu The Oregon Trail: American Settler permet aux joueurs d'interagir avec le groupe Lady Antebellum de façon inédite. En effet, les membres du trio composé d'Hillary Scott, Charles Kelley et Dave Haywood donneront tous les trois des quêtes aux utilisateurs. Après avoir été chargé de construire une "salle de concert", le joueur pourra visionner les derniers clips du groupe réalisés pour l'album On This Winter's Night. Le joueur sera également accueilli par une vidéo de bienvenue exclusive du groupe.

Cette collaboration illustre l'importance grandissante des jeux digitaux et sociaux dans l'industrie du divertissement. Ainsi, Gameloft offre à ses partenaires une nouvelle plateforme pour communiquer avec les consommateurs en leur apportant de nouveaux contenus. Que le joueur connaisse déjà le groupe ou non, il pourra découvrir leur musique grâce à un nouveau moyen ludique et interagir avec lui.

"Gameloft est fière d'offrir à ses partenaires un moyen innovant de toucher les utilisateurs à travers ses jeux et d'offrir une expérience qui combine tous les éléments de l'univers d'une marque et les met en avant dans un contexte adapté," déclare Baudouin Corman, Vice-Président Publishing Americas. "Lady Antebellum est l'un des groupes country les plus populaires du moment et nous sommes très heureux de leur offrir un nouveau moyen de promouvoir leur album des fêtes de fin d'année, tout en offrant à nos joueurs un contenu de grande qualité en rapport avec l'univers du jeu."

"Je suis toujours à la recherche de nouvelles stratégies marketing et, grâce à Gameloft, nous disposons désormais d'un support extraordinaire pour faire découvrir le groupe Lady Antebellum et son album des fêtes "On This Winter's Night" sur un support numérique vaste et en pleine expansion,"  déclare Dawn Gates, Vice-Président Digital Marketing chez UMG Nashville.

Sorti en novembre 2011, The Oregon Trail: American Settler permet aux joueurs de s'installer dans l'Ouest américain après un long périple sur la piste de l'Oregon. À l'occasion de la sortie du nouvel album de Lady Antebellum, On This Winter's Night, Gameloft intègre pour la toute première fois un groupe musical à un de ses jeux.

Lady Antebellum a récemment sorti son premier album de Noël, On This Winter's Night, et terminé sa tournée Own The Night 2012 World Tour pour laquelle le groupe a reçu le "Breakthrough Award" de Billboard. Durant sa tournée, le groupe a parcouru les États-Unis, le Canada, l'Europe et l'Australie, et le trio gagnant de plusieurs GRAMMY Awards s'est donné en spectacle devant plus d'un million de fans de 11 pays différents sur trois continents. Lady Antebellum a joué à guichets fermés dans les plus grandes salles de concert du monde comme à Los Angeles, à Chicago, deux soirs à New York, à Toronto, à Londres, trois soirs à l'opéra de Sydney. Les trois membres du groupe ont même fait la première partie d'un concert de leur idole, Bruce Springsteen, au festival Hard Rock Calling de Londres. L'album Own The Night s'est directement placé en tête du Billboard's Top 200 à sa sortie et contient déjà deux singles numéro 1 des ventes, "We Owned The Night" et "Just A Kiss." Le trio possède déjà un palmarès impressionnant avec plus de 11 millions d'albums vendus à travers le monde, 7 GRAMMY Awards et six singles qui ont atteint la première place des ventes.

The Oregon Trail: American Settler est actuellement disponible en téléchargement gratuit sur l'App Store et/ou Google Play.

Rendez-vous sur http://www.Gameloft.fr pour plus d'informations.

A propos de Gameloft

Un leader mondial dans l'édition de jeux digitaux et sociaux, Gameloft® s'est positionné depuis 2000 comme l'une des entreprises les plus innovantes dans son domaine. Gameloft conçoit des jeux pour toutes les plateformes numériques, comme les téléphones mobiles, les smartphones, les tablettes (dont Apple® iOS et Android®), les box triple play et les TV connectées. Gameloft possède ses propres franchises comme Asphalt®, Real Football®, Modern Combat ou N.O.V.A.: Near Orbit Vanguard Alliance®, et travaille également en collaboration avec les plus grands ayant-droits internationaux dont Marvel®, Hasbro®, FOX ®, Mattel® ou encore Ferrari®. Gameloft est présent sur tous les continents, distribue ses jeux dans plus de 100 pays et compte plus de 5000 développeurs.

Gameloft est cotée à la bourse de Paris (ISIN : FR0000079600, Bloomberg : GFT FP, Reuters : GLFT.PA).

Gameloft est cotée sur le marché OTC aux États-Unis (ADR sponsorisé de niveau 1, code : GLOFY).

About Capitol Records Nashville

Capitol Records Nashville is one of Country music's most prominent imprints, having been named Label of the Year for three consecutive years by Billboard, Country Aircheck,  Country Radio Seminar  and Music Row.  The label is part of Universal Music Group which is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.

Universal Music Group's record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

© 2011 HMH Consumer Company Limited, ses sociétés affiliées et ses licenseurs. Tous droits réservés. The Learning Company et The Oregon Trail sont des marques déposées de HMH Consumer Company Limited. Toute autre marque est la propriété de son propriétaire respectif. Toutes les sociétés, noms et informations utilisés dans les exemples du jeu ou matériel provenant du jeu sont fictifs et toute ressemblance à une personne, marque, nom de société ou lieu n'est que pure coïncidence.



Contacts presse :
Gameloft
Stéphanie Cazaux-Moutou
Responsable Relations Presse
@ : stephanie.cazaux-moutou@gameloft.com
Tél : +33-(0)1-58-16-21-55

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