VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 12/06/12 --

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Turn on your Rudolph mp3, pour yourself a low-fat cocoa and curl up beside the faux fireplace with your cellphone: the winter holidays have entered the 21st century and are playing out before our eyes on social media.

HootSuite, makers of the market-leading social media management system, has gotten into the holiday spirit with a dedicated Holiday social media command center, gathering together all the treats Twitter and Facebook have to offer this December.

Visit Now: http://hootsuite.com/2012-holiday-tracker

Anyone in the retail industry knows what a valuable time of year this is, but also how hectic and even frustrating it can be for customers. Understanding the real-time sentiment of seasonal shoppers will give businesses insight on how their clients are feeling about stores, products and the shopping experience in general.

The HootSuite Holiday command center compares:

--  Twitter mentions of the most popular devices, toys and gaming consoles 
    
--  Twitter mentions of major retailers 
    
--  Amount of people talking about major airlines on Facebook 
    

More broadly, the command center will offer insight into how many people are tweeting about the holidays, and their sentiment about both the holidays and their shopping experiences.

"The retail information included in this command center is a perfect illustrations of how companies can capitalize the endless stream of data being posted on social networks," says RyanHolmes, CEO of HootSuite. "All the the tools we feature in the HootSuite dashboard are invaluable sources of information and are ideal for customer interaction. The command center is the hub where these social assets can be best be analyzed and utilized by businesses."

HootSuite, whose patented social media dashboard is now utilized by over five million global users, announced the creation of HootSuitecommandcenters in October 2012 to help organizations get the most value from their social media management. The offering, soon available to HootsuiteEnterprise clients, will let companies, especially large enterprises, command and control all of their social activity by giving social media teams the ability to monitor, measure and react to all online activity in real-time.

A history of HootSuite Enterprise command centers

The command center was put on display during the American presidential election this fall. Journalists and members of the public watched the social media election story unfold on a command center that compared the mentions and likes of both candidates. The command center made it clear that Barack Obama's victory in the polls was accompanied by a victory in social media influence.

That same technology has now been put to use in a retail context. Which retailers and products are leading in the holiday polls? Get into the spirit by visiting our HolidayTrackercommandcenter.

More Information:

- HootSuite command center: http://library.hootsuite.com/commandcenter

- HootSuite Enterprise: http://hootsuite.com/enterprise

- Media Kit: http://media.hootsuite.com/media-kit/

About HootSuite

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite's unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: www.hootsuite.com.

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